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Shares of Chipotle Mexican Grill are down over 6% in premarket trading following a relatively humdrum fourth-quarter earnings report. The report, released on Tuesday, February 3, showed a 2.5% decrease in comparable restaurant sales from quarter-three and a 1.7% drop year-over-year. However, it appears Chipotle has a plan to fix all that: more limited-time offerings. Yes, the companys secret weapon of choice is to bump up its number of fresh menu options. This shift will include four limited-time offers throughout the year, Chipotle CEO Scott Boatwright said in an earnings call. He described the move as an increase in Chipotle’s “menu innovation cadence.” The limited-time offers (or LTOs) will start next week with the return of Chicken al Pastor, which Boatwright called the most celebrated limited-time offer in history, with two times the requests on social media to bring it back compared to any other LTO.” Boatwright adds that Chipotles data shows a core guest is more likely to choose a restaurant that has a new menu item. Protein, rewards, and of course AI Chipotle has also recently rolled out its high-protein line, with Boatwright nodding to the increased use of weight-loss drugs. It includes a $3.50 taco with 15 grams of protein as an addition to an 80-gram double-protein bowl. Theres also a $3.80 high-protein cup that is inspired by hacks that our guests rely on to boost their intake and offers a solution to those looking for smaller portions, which is a fast-growing trend with the adoption of GLP-1s, Boatwright stated. Furthermore, the fast-casual chain is relaunching its rewards program and using AI to create more personalized and impactful experiences. Even with these steps, Chipotle predicts its comparable restaurant sales for 2026 will be flat. The company did report some wins for quarter-four. It reached $2.98 billion in revenue, beating Wall Streets expected $2.96 billion, according to consensus estimates cited by CNBC. What happened to that Chipotle boycott? Quarter-one for 2026 has brought its own uncertainties to the fast-casual chain thanks to misinformation spreading online. Chipotle faced boycott calls in January after Bill Ackman, the billionaire CEO and founder of Pershing Square Capital Management, donated $10,000 to a GoFundMe campaign for Jonathan Ross, the ICE agent who shot and killed Renee Nicole Good as she turned her vehicle away from him. In 2016, Ackman bought a 9.9% stake in Chipotle, valued at about $1 billion, Newsweek reports. At the time, Pershing Square Capital was one of Chipotles top shareholders, but the company sold all of its shares as of November 2025. In response to the boycott, Chipotle took to social media to clarify that Ackman is no longer connected to the brand. Chipotles stock price (NYSE: CMG) was down more than 33% over 12 months when the market closed on Tuesday.
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E-Commerce
Your beauty and skincare products are full of fats and oils. Theyre what makes that cream so moisturizing or that emollient so good at repairing your skin barrier. Often, those lipids come from palm oil or even animal fats, both of which are environmentally damaging to produce. But soon, the lipids in your personal care products could come from upcycled carbon, skipping the agriculture industry entirely. Savor, a tech company that makes fats and oils directly out of carbon, has already proven this technology through the launch of its butter, which began commercial production in 2025. Now, Savor is announcing a personal care and beauty division, bringing its plant- and animal-free fats beyond food to what it calls a “new era” of clean beauty. [Photo: Savor] How Savor makes fats without plants or animals Savor turns the typical production of fats on its head. The usual formula to create fat starts with energy (from the sun or even grow lights), which grows plants, which can then be turned into oilsor be fed to livestock, which produce milk that becomes butter or fat that goes into skincare, such as beef tallow. Those processes require lots of land and have intense climate consequences. Both livestock farming and palm oil, which is used in a majority of beauty and personal care products, drive deforestation, leading to biodiversity loss, greenhouse gas emissions, and more. Savor, however, skips all those agricultural steps. Instead, the company turns energylike captured carbon dioxide, methane, or green hydrogendirectly into fats through a thermochemical process. [Photo: Savor] That carbon is combined with hydrogen, oxygen, and heat to create fatty acids, which can then be composed and rearranged into chains that mimic different fats, from butter to palm oil and cocoa butter. Technically were making beautiful ingredients from thin air, says Jennifer Halliday, an advisor across the biotechnology, beauty, and life sciences industries who is working with Savor. Its a replica of ancient chemistry. Billions of years ago, hydrothermal vents at the bottom of the ocean created a chemical reaction that formed fatty acids out of hydrogen and carbon dioxide. [Photo: Savor] Opportunities in the beauty industry Savors butter has already been adopted by chefs and restaurants, including Michelin-starred SingleThread, in Healdsburg, California, and Jane the Bakery, in San Francisco. It launched commercially in March 2025. Expanding from food to personal care makes sense for Savor, says Kathleen Alexander, cofounder and CEO of the startup, because the two industries overlap in terms of ingredients, environmental impact, and opportunity for change. Two of the main pillars associated with our platform are sustainability and versatility, or tunability,” she says. “Those wind up being very important in food, and they’re very important in the beauty space as well.” By using its animal- and plant-free lipids, Savor says beauty companies could reduce their products emissions by more than 90%, compared to tropical oils like coconut or palm. Palm and tropical oils wind up showing up a lot in the beauty sector, and those are products that we can really only grow in some of the most rich and biodiverse areas of the world. Alexander adds. The agricultural industry at large takes up half of the worlds habitable land, and produces 25% to 30% of global greenhouse gas emissions. Savor skirts this entirely; the company says it requires 800 times less land to make its fats and oils than the agricultural industry. Currently, Savor has a 25,000-square-foot pilot facility outside of Chicago, with plans for a large-scale commercial plant by 2029. The startup, founded in 2022, has raised $33 million, according to PitchBook. Its Series A, funded in 2024, was led by food tech VC firm Synthesis Capital and Bill Gates’s Breakthrough Energy. [Photo: Savor] Vegan tallow and more To launch its beauty and personal care division, Savor created three unique products. First, a Vegan Tallow, a colorless and odorless alternative to beef tallow, which has become a recent skin care craze. We first made that for food customers, and we absolutely still have food customers that are interested in that, Alexander says. But the market pull in food for vegan tallow, it turns out, is a little bit lower than the pull were seeing in beauty and cosmetics. Savor also created what it calls Climate Conscious Triglycerides, a palm-free emollient; and Mimetic, made to mimic the skin barriers structure to nourish and repair it. Dont expect to see Savor-branded beauty products on store shelves, though. The startup created these three products to show what is possible, but ultimately, its a B2B company that will give its ingredients to brand formulations. Savor says its actively engaged with beauty brands, ingredient distributors, and personal care formulators to bring these materials to market, but cant yet share names. And theres lots of room for interest to grow, it adds, as brands adapt to regulatory pressure around their supply chains. Traditional feedstocks from plants and animals are also subject to increasing volatility, because of climate changes effects on crops, geopolitics, traceability concerns, and general price swings. We’ve actually just had a change in the GHG Protocol Standard to require corporations to start including land use in their accounting, which is just huge, Alexander says as an example. That is one of the biggest advantages from an environmental perspective of our platform, that we require less land to make our fats and oils. Humans have always had an inherently extractive relationship with the planet, she adds. It’s how our food chain works; it’s how we make all sorts of products. “What we’re doing at Savor is rethinking, what if humans could make molecules ourselves?” she says. “What would it mean to really exist on this planet in a way where we can actually not necessarily have to have to make use of other creatures in order to nourish ourselves.”
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E-Commerce
As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry between the New England Patriots and Seattle Seahawks.Dozens of advertisers are pulling out all the stops for Super Bowl 60, airing Sunday on NBC. They’re hoping that audiences tuning in will remember their brand names as they stuff their ads with celebrities ranging from Kendall Jenner (Fanatics Sportsbook) to George Clooney (Grubhub), tried-and-true ad icons like the Budweiser Clydesdales, and nostalgia for well-known movie properties such as “Jurassic Park” (Comcast Xfinity).Each year Super Bowl ads offer a snapshot of the American mood as well as which industries are flush with cash that particular year: from the “Dot-Com Bowl” of 2000 to the “Crypto Bowl” of 2022.This year’s trends include health and telehealth companies advertising weight loss drugs and medical tests, tech companies showing off their latest gadgets and apps and advertisers showcasing AI in their ads.Villanova University marketing professor Charles Taylor said because of the heavy headlines in the news lately from the immigration enforcement surge in Minnesota to conflicts abroad he expects a advertisers to stick to a light and silly tone.“Because of the Super Bowl’s status as a pop culture event with a fun party atmosphere, the vast majority of brands will avoid any dark or divisive tone and instead allow consumers to escape from thinking about these troubled times,” he said. Record-breaking prices Advertisers flock to the Super Bowl each year because so many people watch the big game. In 2025, a record 127.7 million U.S. viewers watched the game across television and streaming platforms.Demand is higher than ever, since live sporting events are one of the few remaining places in the fractured media landscape where advertisers can reach a large audience. NBC sold out of ad space in September.Space sold for an average of $8 million per 30-second unit, but a handful of spots sold for $10 million-plus, a record, said Peter Lazarus, executive vice president, sports & Olympics, advertising and partnerships for NBCUniversal. He said he was calling February, with the Super Bowl, Olympics and the NBA All-Star Game, “legendary February.”Lazarus said 40% of advertisers bought across all of NBC’s major sports properties, and 70% of Super Bowl advertisers bought the Olympics as well. Celebrities galore Featuring celebrities is a tried-and-true way advertisers can get goodwill from viewers. This year, Fanatics Sportsbook enlists Kendall Jenner to talk about the “Kardashian Kurse,” in which bad things happen to basketball players she dates.George Clooney appears in a Grubhub add to promote a deal that the delivery app offers to “Eat the Fees” on orders of $50 or more.Several ads feature more than one celebrity or sports star. Michelob Ultra shows Kurt Russell training actor Lewis Pullman, as Olympic snowboarder Chloe Kim and hockey player T.J. Oshie watch on a ski slope.Xfinity reunites Sam Neill, Laura Dern and Jeff Goldblum in a tongue-and-cheek reimagining of “Jurassic Park” that shows an Xfinity tech bringing power back to the island so nothing goes awry.And Uber Eats enlists Matthew McConaughey for the second year in a row to convince celebrities this year it is Bradley Cooper and Parker Posey that football is a conspiracy to make people hungry so they order food. AI takes the stage For the second year in a row, AI is making waves in Super Bowl ads.Oakley Meta touts their AI-enabled glasses in two action-packed spots showing Spike Lee, Marshawn Lynch and others using the glasses to film video and answer questions.Wix Harmony debuted an ad that features its web design software that uses AI tools. Wix is also airing an add for Base44, an AI app builder. And OpenAI will advertise during the game with a yet-to-be revealed ad.Svedka Vodka enlisted Silverside AI, an AI studio, to help create their ad, which features their robot mascot FemBot along with a male counterpart, BroBot. They took that approach because of Svedka’s positioning as the “vodka of the future,” said Sara Saunders, chief marketing officer at Sazerac, which bought the Svedka brand in 2025.“We reimagined the robot via AI,” Saunders said. “It took us many, many months to rebuild her, to give her functionality, to give her that human spirit that we wanted to show up on behalf of the brand.” Health and telehealth Health and telehealth providers are everywhere during Super Bowl 60. Two pharma companies are advertising tests: Novartis touts a blood test to screen for prostate cancer with the tagline “Relax your tight end,” featuring football tight ends relaxing. Boehringer Ingelheim’s ad stars Octavia Spencer and Sofia Vergara, who encourage people to screen for kidney disease.Liquid I.V., which makes an electrolyte drink mix, has teased an ad about staying hydrated.Telehealth firm Ro is using Serena Williams in their ad for GLP-1 weigh loss drugs. Novo Nordisk, which makes Wegovy and Ozempic, has teased that it will have a spot as well.Hims & Hers another company that offers GLP-1 weight loss drugs has an ad that says the company gives people better access to health care that usually only rich people get.“You could call this the GLP-1 Super Bowl,” said Tim Calkins, a clinical professor of marketing at Northwestern University. “Often you don’t see a lot from pharmaceutical companies on the Super Bowl, but this year we’re going to see quite a few showing up.” Tried-and-true themes Some advertisers are sticking to the tried and true. Budweiser’s heartwarming ad shows a Clydesdale foal growing up with a bald eagle to the tune of Lynyrd Skynyrd’s “Free Bird.” The ad celebrates Budweiser’s 150th anniversary.And Pepsi tries to reignite the Cola wars with their ad showing polar bears Coca-Cola’s famous mascots picking Pepsi Zero Sugar over Coke Zero in a blind taste test. The ad ends with the bears being caught on a “kiss cam.” Surprises While the majority of Super Bowl advertisers release their ad early to try to capitalize on buzz, some hold back until game day to reveal their ad.Pepsi-owned soft drink Poppi teased that pop star Charli XCX and actress Rachel Sennott will star in their ad.Ben Affleck is back in an ad for Dunkin’ Donuts. A teaser spot showed him with ’90s sitcom legends Jennifer Aniston and Matt LeBlanc of “Friends” and Jason Alexander from “Seinfeld.”And there are fewer car advertisers this year, but Cdillac is hinting that it will show off its new Formula 1 car in an ad. Mae Anderson, AP Business Writer
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E-Commerce
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