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Stock markets are moving higher in premarket trading on Thursday as of the time of this writing. Two groups of stocks are doing particularly well: Big Techs Magnificent Seven and major chipmaker stocks. Shares in one stock that crosses over into both groupsNvidia Corporation (Nasdaq: NVDA)are currently up 6% in premarket trading. But NVDA isnt the only chip and tech stock that is up. Other major technology companies like Apple Inc. (Nasdaq: AAPL), Amazon.com, Inc. (Nasdaq: AMZN), and Broadcom Inc. (Nasdaq: AVGO) are also trending significantly higher. Why are Big Tech and chipmaker stocks surging this morning? It comes down to three pieces of news. Heres what you need to know. Markets and Big Tech jump on Trump tariff court ruling As of the time of this writing, market futures are trending higher this morning. S&P Futures are currently up 1.1%, Dow Futures are up 0.56%, and Nasdaq Futures are up 1.6%. The main reason for this broad surge in futures is a ruling issued by the U.S. Court of International Trade on Wednesday that declared President Trumps Liberation Day tariffs illegal. As CNBC notes, the three-judge panel ruled that the mechanism Trump used to invoke the tariffs without Congressional approvalthe International Emergency Economic Powers Act (IEEPA)doesnt grant the president the authority to impose universal tariffs. The judges declared that the Worldwide and Retaliatory Tariff Orders exceed any authority granted to the President by IEEPA to regulate importation by means of tariffs, and ordered not only a permanent halt to the tariffs but future modification to them as well. As Fast Company previously reported, multiple states and small businesses sued over the implementation of the tariffs. The judges also ruled against the Trump administration’s implementation of tariffs against Canada, Mexico, and China based on the importation of fentanyl into the United States, saying those separate tariffs fail because they do not deal with the threats set forth in those orders. Not all of Trumps tariffs have been ruled unlawful. The presidents tariffs on aluminum and steel can remain because they were not implemented under the IEEPA. The Court of International Trade gave the Trump administration 10 days to put a halt to the tariffs ruled illegal, but the Trump administration has already appealed the ruling, which may very likely end up before the Supreme Court. While the tariff situation is likely to continue to play out in the courts in the weeks ahead, news of the ruling has lifted futuresand Big Tech stocks. The companies that make up Big Tech’s Magnificent SevenGoogle, Amazon, Apple, Meta, Microsoft, Nvidia, and Teslafaced particular challenges from the tariffs since many of their products are sourced from China, the country that received the highest tariffs. If not directly sourcing their products from China, they still rely on supplies or components from the country, such as servers, that the tariffs have threatened to make acquiring more expensive. Heres how Big Techs Magnificent Seven stocks are currently trading based on the news: Alphabet Inc. (Nasdaq: GOOG): up 1.29% Amazon.com, Inc. (Nasdaq: AMZN): up 2.5% Apple Inc. (Nasdaq: AAPL): up 2.4% Meta Platforms, Inc. (Nasdaq: META): up 1.4% Microsoft Corporation (Nasdaq: MSFT): up 0.8% NVIDIA Corporation (Nasdaq: NVDA): up 6% Tesla, Inc. (Nasdaq: TSLA): up 2.49% Elon Musks time in the Trump administration comes to an end One of the Magnificent Seven stocksTeslais certainly getting a boost from the ruling against Trumps tariffs, but theres likely another reason why the stock is trending higher today, too. That reason is Elon Musk. On Wednesday, the CEO took to his social media platform X to announce that his time in the Trump administration has come to an end. As my scheduled time as a Special Government Employee comes to an end, I would like to thank President @realDonaldTrump for the opportunity to reduce wasteful spending, Musk wrote, adding, The @DOGE mission will only strengthen over time as it becomes a way of life throughout the government. Musk joined the administration in January to head the controversial Department of Government Efficiency (DOGE). But his work with the administration and DOGE has cost his most well-known company, Tesla, dearly. Musk’s involvement in politics has alienated many of the carmakers fans across the globe, leading to plummeting Tesla sales in many key markets, including those in Europe and the United States. News that he is leaving DOGE and the Trump administration is something Tesla investors have been waiting to hear for a long timeand it’s contributing to TSLA stock moving higher this morning. Nvidias earnings lift chip stocks Finally, while many chipmaker stocks are also getting a lift today due to the Trump tariff ruling news, chipmaker and chipmaker-adjacent stocks, including chip machine maker ASML Holding N.V. (Nasdaq: ASML), are also seeing a boost thanks to Nvidias Q1 fiscal 2026 earnings results, which the company announced yesterday. Nvidia reported revenue of $44.1 billion, which was up 12% from the previous quarter and 69% from the same quarter a year earlier. It also reported data center revenue of $39.1 billion, a 10% rise from the previous quarter and a 73% rise from the same quarter a year ago. As CNBC notes, the better-than-expected earnings results have sent NVIDIA Corporation shares higher. Currently, they are up 6%. But since Nvidia is often seen as a bellwether for other chipmakers and chipmaker-adjacent stocks, companies operating in those spaces are also seeing their shares rise this morning on Nvidias news. Advanced Micro Devices, Inc. (Nasdaq: AMD): up 2.9% Arm Holdings plc (Nasdaq: ARM): up 3% ASML Holding N.V. (Nasdaq: ASML): up 1.6% Broadcom Inc. (Nasdaq: AVGO): up 2.9% Intel Corporation (Nasdaq: INTC): up 1.28% Micron Technology, Inc. (Nasdaq: MU): up 2.4% NVIDIA Corporation (Nasdaq: NVDA): up 6% QUALCOMM Incorporated (Nasdaq: QCOM): up 1.69% Taiwan Semiconductor Manufacturing Company Limited (NYSE: TSM): up 1.1% Moreover, as Nvidia’s tehnology has been playing a key role in powering the artificial intelligence (AI) revolution, its earnings beat was seen as a sign that demand for AI remains strong. All in all, its looking like a positive start to the morning in the markets, especially for stocks that operate in the Big Tech and chipmaker sectors.
Category:
E-Commerce
Your Ellie the Elephant Pinterest pinboard just became official. Pinterest has announced that its first-ever sports partnership will be with the WNBA champions New York Liberty. The social platform has made its name as a crucial resource for anyone planning a wedding or home renovation, but global head of consumer marketing Sara Pollack says the move into sports reflects a broader ambition. Pinterest is a really interesting place for fandom, says Pollack. It’s not where you’re going to see highlights from last night’s game. We have research that shows that Pinterest users are much more likely than non-Pinterest users to be looking for things like Game Day outfits, sports-themed recipes, and inspiration for hosting watch parties. So the unique role Pinterest plays is for those who have an immense fandom for something. It’s a place where those fans come to weave their fandom into a variety of things. And for us, that’s such an interesting opportunity. Pinterest’s revenue is up 17% year-over-year, according to its second quarter reporting earlier this month. Monthly active users surged 10% year-over-year to a record 570 million. The two-year deal is a boost for Pinterest, and will focus on the two brands collaborating through curated Pinterest boards, on-platform editorial content, and community outreach programs. A new content series called Away Game Fashion will go deep on the connection between hoops and fashion inspiration. Pinterest is also investing in refurbishing basketball backboards in the New York area. Pinterest searches for WNBA tunnel outfits were up over 2,000%, with terms like Sabrina Ionescu shoes pink up 1,706%, NY Liberty WNBA up 306%, and Ellie the Elephant spiking 168%. Pollack says fans are already using the platform to make the game part of their identity, and this new deal aims to give them more tools to do it. Brand beyond the court The New York Liberty are not only out to a winning record on the court early in this WNBA season, the club has signed 19 new brand partners. Three years ago, CEO Keia Clarke was in a strategy meeting. The teams head of sponsorship asked everyone to go around the room and tell everyone what brands and platforms everyone was using most. And I said Pinterest! says Clarke. So this one is particularly personal. The WNBA overall has excelled at bringing in corporate sponsors like Bumble, Glossier, and over-the-counter contraception brand Opill, beyond the NBAs usual brand suspects. Here, the Liberty are making a similarly bespoke brand move. From the teams perspective, its been building a cultural connection with its fans for years, a bond perhaps most consistently expressed through its marketing gold mascot Ellie the Elephant. But Clarke sees the Pinterest partnership as yet another way to strengthen those bonds far beyond the court. Whether you’re in the arena at a game or watching on television from home, or youre on Pinterest or at a community event, we want to always have that touch point with our fans that feels authentic and real, but it feels continuous, says Clarke. So this partnership in particular, its about looking at the search data, and figuring out how we can provide more moments for people to showcase their pride in our team, and showcase who they are as fans. Those are the moments for us that create generational longevity. That’s how you create real fandom that never goes away.
Category:
E-Commerce
Ive spent the last 24 years as a charity auctioneer on stages around the world selling anything and everything to potential bidders. From Robinhood to Goldman Sachs, the biggest names in business and philanthropy entrust me to win over audiences and secure the sale. When I give talks about selling, I always kick things off with one simple question: Whats the most important part of sales? The answers I get are all over the place and sometimes hilarious: persuasion, charm, bringing good snacks . . . but few people get it right. The most important part of sales is listening. This fact is just as true when youre pitching investors as it is when youre closing a deal. If you want investors to take you seriously, your pitch cant be a one-size-fits-all presentation. It has to be tailored to their interests and needs. Your goal should be to meet your audience where they are, not where you are. Here are three surefire ways to make sure you stand out the next time youre pitching a crowd. 1. Know your audience Before you craft a single bullet point on your deck, ask yourself: Who am I pitching to? What do they invest in? What gets them excited? What have they backed in the past? If your business doesnt immediately fit into their portfolio, find a commonality to draw them in. Help them draw the line from what they know to what youre offering. Show them how your vision connects to their world, even if it takes a little creativity. As a charity auctioneer, Im often handed a sheet of paper with 10 lines about a trip or an item being auctioned off, then am told to get on stage and simply Raise a million dollars. I only loosely employ the notes Im given; I think of them as a reference point rather than the selling point. Because a powerful pitch isnt about reading a sheet of paper and regurgitating factsits about telling a story that taps into the audiences emotions. I find the pain point or the dream, and I make it personal. When youre pitching investors, do the same. Dont just sell your product. Sell the feeling. Sell the why. Tell the story. 2. Find common ground and lead with it In public speaking, I tell people to sell to the thing that unites you with the person across the table. Investors care about your margins, absolutely, but they need to connect with you and believe that you are the type of person they want to invest their time and energy in for the long term. Start your pitch with something that grounds everyone. I like to start with something simple like: Its late in the day. I know youre tired, but I want you to know Im going to bring the energy to keep you awake. That simple acknowledgment shows you are invested in making your time with them as engaging as possible. Then, personalize the pitch. If you looked at their website and saw nothing like your potential investment, address it head on instead of shying away from it: I saw that youve invested in sustainable materials and emerging markets. You might be wondering why youd invest in a platform for teachersbut heres the connection . . . Dont let your audience sit there wondering why theyre in the room. Tell them. Draw the bridge. Find the thread that links your vision to their interest. And if youre pitching something they might be inclined to dismisssay, a luxury product to a tech investorbe ready to pivot. During auctions, I am constantly coming up with different ways that someone might use the item Im selling. A few weeks ago, a nonprofit was delighted to tell me they had secured a ski house in Aspen for their charity auction gala. While they were excited, I thought about it differently. Not everyone likes to ski, nor do they want to visit somewhere in the cold weather. I immediately asked them Can the house be used in the summer too? The broader the appeal, the stronger your pitch. Dont get shut down before you even begin. The more ways you can encourage someone to view what you are selling, the better chance you will have of selling it. 3. Do the work before you get in the room The best place to hear a tough question? In the comfort of your living room. When you are preparing for a big presentation, practice until it looks like you are a natural. You only get one chance to make a first impression, so make it count. Rehearse the pitch with people who dont know your business inside and out. Their questions will expose assumptions you didnt know you were making, and help you refine your message so it lands with confidence. Practice in front of friends, family, former colleagues, or anyone willing to poke holes in your presentation. The harder the questions, the better. You want to know your blind spots before you get in the room with an investor.
Category:
E-Commerce
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