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2025-08-05 14:00:00| Fast Company

Over seven days in July, a rotating crew of GM workers drove a Chevrolet Silverado EV Work Truck for 1,059.2 miles on a single charge.  Thats higher than the Guinness World Record for longest distance driven by an EV on one charge749 miles, set earlier in July by Lucid Air Grand Touring. Its also significantly more than the Silverado EVs EPA-estimated range of 493 miles.  But the feat required some driving conditions customers likely wouldnt want to replicate themselves, like not using the AC at all during the summer heat, and driving at speeds of just 25 miles per hour. [Photo: GM] Range anxiety has become a common concern for EV drivers and potential EV customers who fear getting stranded with a dead battery far from a charging site. Automakers and engineers continue to make battery developments to improve EV range, but how many miles you get out of a charge also depends on a whole bunch of other factorslike the weather, the weight in the vehicle, if youre driving uphill, if youre using air conditioning, and even your driving style, like if youre accelerating quickly or slamming on the breaks.  GM engineers knew they would have to control for all those variables. They didnt make any changes to the software of the battery for this test, but they did make hardware changes, including lowering the position of the windshield wiper to reduce drag, inflating the tires to their highest acceptable pressure to lower rolling resistance, and removing the spare tire to make the vehicle lighter. Engineers also optimized the trucks wheel alignment, put a tonneau cover over the truck bed, and turned off climate control inside the vehicle (if a driver has the AC on while its extremely hot outside, an EV range can be up to 50% less than under optimal conditions). They also chose to do the test during a warmer time of year, because EV batteries can struggle in the cold.  Workers who got behind the wheel took careful considerations around their driving behavior, too, mapping out routes that traveled on slower roads rather than highways and driving just 20 miles per hour to 25 miles per hour where safe to do so, says Jon Doremus, an engineering manager at Chevrolet who led the project. (Before July 2025, the Guinness world record for longest journey by an electric car on a single charge was 649 miles, also set by Lucid; Chevrolet didnt involve Guinness World Records in this project.) The rotating crew of Silverado drivers were also mindful of how hard they were breaking and accelerating. One of the terms that the engineers used was drive like there is an egg between your foot and the gas pedal, so very, very gently accelerating and very gently decelerating, Doremus says. For the majority of the driving time, there was just one person in the truck, which reduced weight.  The project spanned seven days and included trips around GMs Milford Proving Ground and Detroits Belle Isle. In total, about 40 different GM workers drove during the test; the team made a sign-up sheet available to anyone from the company to participate. We knew this was going to mean a lot of hours driving in a truck that didnt have AC, so you need to take shifts and have a lot of people rotating out to not get fatigued, Doremus says. (Drivers could crack the windows up to 2 inches, and there was also a battery-operated fan in the truck.) Forgoing air conditioning in July, avoiding highways, and traveling light (for an electric truck that has a towing capacity of 10,000 pounds) may not be choices that the average Chevy customer also decides to make. GM engineers know that.  I don’t expect people are going to do these things on their daily vehicles, but thats not to say theres not a lot to learn and pick from this to get a better range, Doremus says. He says the experiment shows just how many factors people can control to try to get more out of their EVs, and what important role driving behavior plays. If you do want to get better range out of your vehicles and you’re willing to sacrifice some of your commute time, maybe it makes sense to take a local highway instead of the interstate and go 45 to 50 instead of 70 to 75 [miles per hour], he adds.  Its also not the first GM engineering test that doesnt exactly mimic the standard, day-to-day driving experience. Do we expect the average customer to go out to Yuma [Arizona], where it’s 120 degrees [Fahrenheit] right now, tow a trailer at max payload and go up and down the steepest grades we can find? Doremus says. Probably not, but we do it, because we want to make sure the truck can do that in case somebody ever does get in that situation.  Workers who participated included some who were super familiar with the Silverado EVbut also those who hadnt ever driven an electric truck before. For the latter, Doremus says the exercise quelled some range anxiety. They realized that there’s a lot within my control to maximize this, this range, he says. Yeah, on paper, I may only be able to go 493 miles, but if I got into a situation where I needed to stretch my range as much as possible, there’s a lot of things that I can do to drive efficiently.


Category: E-Commerce

 

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2025-08-05 13:51:00| Fast Company

Today, McDonalds revealed its plans for a new menu item that will evoke memories of the past: The limited-edition McDonaldland Meal will hit the fast food eaterys menu later this month. McDonaldland, which the burger giant introduced in 1971, is the fictional world inhabited by popular McDonald’s characters, including Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends. The McDonaldland Meal comes with your choice of a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, and includes fries, a limited-edition Mt. McDonaldland Shake, and a collectible souvenir.  A specialty shake with a mystery flavor According to a news release, the Mt. McDonaldland shake is inspired by the vibrant blue lava and pink clouds of Mt. McDonaldland. The flavor of the shake has yet to be revealed (customers are meant to discover it for themselves), but its bright colors are clearly intended to make it social media friendly at a time when specialty drinks routinely go viral on TikTok.   Each meal comes with one of six exclusive collectible tins inspired by the iconic McDonaldland characters and will include postcards and stickers.  Jennifer “JJ” Healan, McDonalds VP of U.S. marketing, brand, content, and culture, explained in a statement that the collectibles are meant to introduce younger customers to McDonaldland lore. “Over the past few years, we’ve seen how fans flock to our characters, everyone from Grimace to the Hamburglar,” Healan said. “But many, especially the new generation, don’t know that’s just the tip of the iceberg. There’s an entire magical world of McDonaldland filled with characters, places, and lore.”  The meal will be available at participating McDonald’s locations while supplies last, beginning on August 12.  McDonalds hopes to attract more customers and boost sales  This isnt the first time that McDonalds has tapped into nostalgiaand not even the first time in recent memory.  Last month, the fast food brand revived its popular Snack Wrap. You can now order a Ranch Snack Wrap or Spicy Snack Wrap when you visit the Golden Arches. Fans had been begging McDonalds to bring back the menu item for years. In a June 3 news release, Joe Erlinger, president of McDonalds USA, shared, Its back. The fast food retailer has been getting creative as it looks for ways to attract more customers and increase sales. Tapping into nostalgia is one approach. Another has been to find ways to appeal to consumers who have tightened their spending amid economic uncertainty.  Last year and into this year, McDonalds has leaned further into value-focused marketing. Its McValue Meal features meal deals that start at $5. The fast food company also features buy one, add one for $1 breakfast and lunch items.  McDonalds is expected to release its second-quarter earnings on Wednesday. Three months ago, the restaurant chain reported a 3.6% decline in U.S. comparable sales, its largest drop since the pandemic.


Category: E-Commerce

 

2025-08-05 13:31:47| Fast Company

YouTube videos that won’t load. A visit to a popular independent media website that produces only a blank page. Cellphone internet connections that are down for hours or days.Going online in Russia can be frustrating, complicated and even dangerous.It’s not a network glitch but a deliberate, multipronged and long-term effort by authorities to bring the internet under the Kremlin’s full control. Authorities adopted restrictive laws and banned websites and platforms that won’t comply. Technology has been perfected to monitor and manipulate online traffic.While it’s still possible to circumvent restrictions by using virtual private network apps, those are routinely blocked, too.Authorities further restricted internet access this summer with widespread shutdowns of cellphone internet connections and adopting a law punishing users for searching for content they deem illicit.They also are threatening to go after the popular WhatsApp platform while rolling out a new “national” messaging app that’s widely expected to be heavily monitored.President Vladimir Putin urged the government to “stifle” foreign internet services and ordered officials to assemble a list of platforms from “unfriendly” states that should be restricted.Experts and rights advocates told The Associated Press that the scale and effectiveness of the restrictions are alarming. Authorities seem more adept at it now, compared with previous, largely futile efforts to restrict online activities, and they’re edging closer to isolating the internet in Russia.Human Rights Watch researcher Anastasiia Kruope describes Moscow’s approach to reining in the internet as “death by a thousand cuts.”“Bit by bit, you’re trying to come to a point where everything is controlled.” Censorship after 2011-12 protests Kremlin efforts to control what Russians do, read or say online dates to 2011-12, when the internet was used to challenge authority. Independent media outlets bloomed, and anti-government demonstrations that were coordinated online erupted after disputed parliamentary elections and Putin’s decision to run again for president.Russia began adopting regulations tightening internet controls. Some blocked websites; others required providers to store call records and messages, sharing it with security services if needed, and install equipment allowing authorities to control and cut off traffic.Companies like Google or Facebook were pressured to store user data on Russian servers, to no avail, and plans were announced for a “sovereign internet” that could be cut off from the rest of the world.Russia’s popular Facebook-like social media platform VK, founded by Pavel Durov long before he launched the Telegram messaging app, came under the control of Kremlin-friendly companies. Russia tried to block Telegram between 2018-20 but failed.Prosecutions for social media posts and comments became common, showing that authorities were closely watching the online space.Still, experts had dismissed Kremlin efforts to rein in the internet as futile, arguing Russia was far from building something akin to China’s “Great Firewall,” which Beijing uses to block foreign websites. Ukraine invasion triggers crackdown After Russia’s full-scale invasion of Ukraine in 2022, the government blocked major social media like Twitter, Facebook and Instagram, as well as Signal and a few other messaging apps. VPNs also were targeted, making it harder to reach restricted websites.YouTube access was disrupted last summer in what experts called deliberate throttling by authorities. The Kremlin blamed YouTube owner Google for not maintaining its hardware in Russia. The platform has been wildly popular in Russia, both for entertainment and for voices critical of the Kremlin, like the late opposition leader Alexei Navalny.Cloudflare, an internet infrastructure provider, said in June that websites using its services were being throttled in Russia. Independent news site Mediazona reported that several other popular Western hosting providers also are being inhibited.Cyber lawyer Sarkis Darbinyan, founder of Russian internet freedom group Roskomsvoboda, said authorities have been trying to push businesses to migrate to Russian hosting providers that can be controlled.He estimates about half of all Russian websites are powered by foreign hosting and infrastructure providers, many offering better quality and price than domestic equivalents. A “huge number” of global websites and platforms use those providers, he said, so cutting them off means those websites “automatically become inaccessible” in Russia too.Another concerning trend is the consolidation of Russia’s internet providers and companies that manage IP addresses, according to a July 30 Human Rights Watch report.Last year, authorities raised the cost of obtaining an internet provider license from 7,500 rubles (about $90) to 1 million rubles (over $12,300), and state data shows that more than half of all IP addresses in Russia are managed by seven large companies, with Rostelecom, Russia’s state telephone and internet giant, accounting for 25%.The Kremlin is striving “to control the internet space in Russia, and to censor things, to manipulate the traffic,” said HRW’s Kruope. Criminalizing ‘extremist’ searches A new Russian law criminalized online searches for broadly defined “extremist” materials. That could include LGBTQ+ content, opposition groups, some songs by performers critical of the Kremlin and Navalny’s memoir, which was designated as extremist last week.Right advocates say it’s a step toward punishing consumers not just providers like in Belarus, where people are routinely fined or jailed for reading or following certain independent media outlets.Stanislav Seleznev, cyber security expert and lawyer with the Net Freedom rights group, doesn’t expect ubiquitous prosecutions, since tracking individual online searches in a country of 146 million remains a tall order. But even a limited number of cases could scare many from restricted content, he said.Another major step could be blocking WhatsApp, which monitoring service Mediascope said had over 97 million monthly users in April.WhatsApp “should prepare to leave the Russian market,” said lawmaker Anton Gorelkin, and a new “national” messenger, MAX, developed by social media company VK, would take its place. Telegram probably won’t be restricted, he said.MAX, promoted as a one-stop shop for messaging, online government services, making payments and more, was rolled out for beta tests but has yet to attract a wide following. Over 2 million people registered by July, the Tass news agency reported.Its terms and conditions say it will share user data with authorities upon request, and a new law stipulates its preinstallation in all smartphones sold in Russia. State institutions, officials and businesses are actively encouraged to move communications and blogs o MAX.Anastasiya Zhyrmont of the Access Now digital rights group said both Telegram and WhatsApp were disrupted in Russia in July in what could be a test of how potential blockages would affect internet infrastructure.It wouldn’t be uncommon. In recent years, authorities regularly tested cutting off the internet from the rest of the world, sometimes resulting in outages in some regions.Darbinyan believes the only way to make people use MAX is to “shut down, stifle” every Western alternative. “But again, habits do not change in a year or two. And these habits acquired over decades, when the internet was fast and free,” he said.Government media and internet regulator Roskomnadzor uses more sophisticated methods, analyzing all web traffic and identifying what it can block or choke off, Darbinyan said.It’s been helped by “years of perfecting the technology, years of taking over and understanding the architecture of the internet and the players,” as well as Western sanctions and companies leaving the Russian market since 2022, said Kruope of Human Rights Watch.Russia is “not there yet” in isolating its internet from the rest of the world, Darbinyan said, but Kremlin efforts are “bringing it closer.” Dasha Litvinova, Associated Press


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