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Keywords

2025-08-22 14:33:00| Fast Company

You can now look up skibidi, tradwife, and delulu in the Cambridge Dictionary.  Among the 6,000 or so words added to the dictionary over the past year, these internet neologisms have now asserted their place in the English language, whether you like it or not.  Most of these words are born from online culture and are popular among Gen Alphaitself a new addition, referring to people born in the 2010s. If you havent spent a lot of time on TikTok, heres a translation of some of the most chronically online language.  Skibidi, confusingly, can have a number of different meanings, such as cool or bad, or can be used with no real meaning as a joke, according to the dictionary.  The term was coined by the creator of Skibidi Toilet, a viral animated video series on YouTube (now being adapted into a Hollywood film) and has since taken on a life of its own. Curious how to use it in a sentence? The dictionary suggests What the skibidi are you doing? and That wasnt very skibidi rizz of you as some options. A play on the word delusional, delulu is defined as believing things that are not real or true, usually because you choose to. Popular on TikTok, with more than 150 million posts, the term has even found its way to the Parliament of Australia; Prime Minister Anthony Albanese used the phrase delulu with no solulu in a speech earlier this year, a surer sign than any that the internet lexicon has creeped into the mainstream. Much has been written about the tradwife phenomemon in recent years, so much so that the portmanteau for traditional wife has now been added to the dictionary. A tradwife is defined as a married woman, especially one who posts on social media, who stays at home doing cooking, cleaning, etc. and has children that she takes care of.  The term was first popularized by influencers Hannah Neeleman of Ballerina Farm and Nara Smith, and has since gained steam with the MAGA sect, who espouse the benefits of a conservative way of life.  The Cambridge Dictionary defines broligarchy, a mix of bro and oligarchy, as a small group of men, especially men owning or involved in a technology business, who are extremely rich and powerful, and who have or want political influence.   Jeff Bezos, Elon Musk, and Mark Zuckerberg were collectively described as broligarchs in much of the press coverage of their attendance at President Trumps inauguration in January 2025.  “Internet culture is changing the English language, and the effect is fascinating to observe and capture in the dictionary,” lexical program manager Colin McIntosh told the BBC. Last year, the Cambridge Dictionarys word of the year was the viral online term manifest: to use methods such as visualization and affirmation to help you imagine achieving something you want. Oxford University Press went with brain rot: the supposed deterioration of a persons mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. The Cambridge Dictionary uses a database of more than 2 billion words of written and spoken English to keep track of new language as it appears, as well as how often and in what contexts its used.  “It’s not every day you get to see words like skibidi and delulu make their way into the Cambridge Dictionary,” McIntosh said. “We only add words where we think they’ll have staying power. While Im yet to hear skibidi used in a sentence by any of my peers, maybe I am just delulu. 


Category: E-Commerce

 

LATEST NEWS

2025-08-22 14:13:16| Fast Company

Theres a new viral chocolate bar on the block. Angel Hair chocolate, created by Belgian brand Tucho, launched in December 2024 and ticks all the boxes for going viral online. Its white chocolate shell is dyed a pastel pink and delivers the all-important snap when broken apart, revealing pistachio cream and pişmaniye, a Turkish candy floss also known as angel hair. Depending on who you ask, its either a fun novelty or a sensory nightmare. @cee.stanley Its giving fairly oddparents vibes #tiktokshop #chocolate #viral #desert #sweettooth original sound – Cee.Stanley Angel Hair is riding the coattails of Fix Dessert Chocolatiers Cant Get Knafeh of It, better known simply as the Dubai chocolate bar. That confectionalso filled with pistachio cream, along with tahini and shredded phyllo doughlaunched in 2021 but didnt truly go viral until 2023, when food reviewer Maria Vehera posted a video unwrapping and tasting it, racking up more than 135 million views and sparking the Dubai chocolate craze. @mariavehera257 @fixdessertchocolatier WOW, JUST WOW!!! Cant explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! “Can’t Get Knafeh of it,” “Mind Your Own Busicoff,” and “Crazy Over Caramel.” Order on Instagram Chatfood or Deliveroo and let me know whats your FIX? Instagram : fixdessertchocolatier #asmr #foodsounds #dubai #dubaidessert – Mariavehera Pistachio mania quickly spread. Stores limited sales due to pressure on the global pistachio supply chain compounded by major manufacturers jumping on the hype and introducing their own pistachio-based treats. To date, weve seen Dubai-chocolate-inspired cookies at Crumbl, shakes at Shake Shack, chocolate bars at Trader Joes, donuts at Krispy Kreme, and lattes at Dunkinand the pistachio hype is still going strong.  While Dubai chocolate bars might just now be arriving at your local convenience store, the internet is already on to its next craze. Angel hair is soooo much better [than] the Dubai chocolate, one Reddit reviewer commented in r/snacking. Gas station by my house is selling them for $20 a piece, another wrote. Tasted it and honestly I love it. Despite copycat versions of the viral chocolate bar already cropping up, the availability of Angel Hair chocolate in the U.S. remains mostly online. The bar is listed on Walmarts website via third-party sellers, but you wont find it in stores. Of course, novelty confectionery is nothing new, but the winning formula seems to be both edible and Instagrammable, with a sprinkle of ASMR. Its easy to see why a bar thats pink, hairy, and pistachio-filled is proving popular with the little treat culture we currently exist in, with more than half of Gen Z confessing to purchasing a small treat for themselves at least once a week, according to a new survey from Bank of Americas Better Money Habits team. Even as grocery prices are rising and wages stagnating, the habit of indulging in small luxuries is hard to break. For many, a $20 pistachio-filled pink chocolate bar is still worth the splurgeeven if it is just to film their reaction. 


Category: E-Commerce

 

2025-08-22 14:12:22| Fast Company

Federal auto safety regulators are investigating why Tesla has repeatedly broken rules requiring it to quickly tell them about crashes involving its self-driving technology, a potentially significant development given the company’s plans to put hundreds of thousands of driverless cars on U.S. roads over the next year.The National Highway Traffic Safety Administration said in a filing on Thursday that Tesla’s reports on “numerous” incidents involving its driver assistance and self-driving features were submitted far too late several months after the crashes instead of within five days as required.The probe comes two months after the electric vehicle maker run by Elon Musk started a self-driving taxi service in Austin, Texas, with hopes of soon offering it nationwide. The company also hopes to send over-the-air software updates to millions of Teslas already on the road that will allow them to drive themselves.Investors enthusiastic about such plans have kept Tesla stock aloft despite plunging sales and profits due to boycotts over Musk’s support for U.S. President Donald Trump and far-right politicians in Europe.The safety agency said the probe will focus on why Tesla took so long to report the crashes, whether the reports included all the necessary data and details and if there are crashes that the agency still doesn’t know about.Tesla did not respond to a request for comment, but the agency noted that the company has told it the delays were “due to an issue with Tesla’s data collection,” which Tesla says has now been fixed.The new investigation follows another probe that began in October into potential problems with Tesla’s self-driving technology in foggy weather and other low visibility conditions, which has been linked to several accidents including one death. That probe involves 2.4 million Tesla vehicles.The crash reporting rule for vehicles using Level 2 driver-assistance software, or those that require drivers to pay full attention to the road, was implemented in 2021. Since then Tesla has reported 2,308 crashes when the software was used, the vast majority of the more than 2,600 reported by all automakers, according to agency data. The numbers are skewed by the fact that Tesla is by far the dominant maker of partial self-driving vehicles in the U.S.The company has been offering robotaxi rides in Austin to only a select group of riders, but said it will allow any paying customer to hail its cabs starting sometime in September, according to a Musk post on X earlier this month. Tesla has also begun allowing limited robotaxi service in San Francisco with a driver behind the wheel as a safety check to conform with California rules.Investors in Tesla were initially cheered after Trump won the presidency in hopes he would reward his biggest financial backer, Musk, by getting safety regulators to go easier on the company. Now that isn’t so certain given Musk’s falling out with the president in recent months after Musk called Trump’s budget bill an “abomination” that would add to U.S. debt and threatened to form a new political party.Tesla stock fell less than 1% in afternoon trading Thursday to $321. Bernard Condon, AP Business Writer


Category: E-Commerce

 

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