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Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
Meta had plans to build an AI data center in the US that relies on nuclear power it even already knew where it wanted the facility to be built. According to the Financial Times, though, the company had to scrap its plans, because the a rare bee species was discovered on the land reserved for the project. Company chief Mark Zuckerberg was reportedly ready to close a deal with an existing nuclear power plant operator that would provide emissions-free energy to the plant. The Times said he told staff members at an all-hands last week that pushing through wouldn't have been possible, because the company would encounter numerous regulatory challenges due to the bees' discovery. Zuckerberg reportedly told his staff that Meta would've had the first nuclear-powered AI if the deal had gone ahead. It still might come true if the company could find a way, but it has to move quickly because its biggest rivals are investing in nuclear energy, as well. In September, Microsoft revealed that it intends to revive the Three Mile Island nuclear power plant to provide energy for its AI efforts. Meanwhile, Google teamed up with startup Kairos Power to build seven small nuclear reactors in the US to power its data centers starting in 2030. And then there's Amazon, which announced three agreements with different companies to build small modular reactors in mid-October. The Times didn't say whether Meta is looking for a new site one that doesn't have rare bees living in its vicinity. One of its sources only said that Meta is still exploring various deals for emissions-free energy, including nuclear, to power its future AI data centers.This article originally appeared on Engadget at https://www.engadget.com/big-tech/bees-reportedly-stopped-meta-from-building-a-nuclear-powered-ai-data-center-143050114.html?src=rss
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Marketing and Advertising
Nintendo was prepared to suck it up financially this year as sales of its aging Switch decline, but things are going a bit worse than it hoped. After selling fewer consoles than it expected over the last two quarters (4.72 million compared to 6.84 million last year), the company has downgraded its sales forecast from 13.5 million consoles to 12.5 million a cool one million unit drop. The company also lowered its sales forecast by 5.2 percent to 1.28 trillion yen ($8.41 billion), thought it expects the same net profit as last year. The company saw decent financials last fiscal year (ending in March 2024) despite the fact that the Switch was first released in 2017. It achieved that largely through the release of the much-anticipated The Legend of Zelda: Tears of the Kingdom game and to a lesser extent, the launch of the Super Mario Bros. Movie. However, "there were no such special factors in the first half of this fiscal year and with Nintendo Switch now in its eighth years since launch, unit sales of both hardware and software decreased significantly year-on-year," the company said in its IR explanatory materials. There were some bright spots, though, like a slight boost in Switch sales over last quarter due to the launch of the Switch Lite: Hyrule Edition and other bundled hardware/software releases. The Switch is Nintendo's second-best selling console of all time after the DS, but it has definitely run its course. That means the company will be banking heavily on its next-gen Switch 2 console, but it won't be announced until early next year so it's not likely to see improved sales in the near future. This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/nintendo-expects-to-sell-fewer-switches-than-planned-as-new-model-looms-140031461.html?src=rss
Category:
Marketing and Advertising
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