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How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks? Read the full article at MarketingProfs
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Marketing and Advertising
If you have been hemming and hawing over whether to buy a new MacBook, then a current sale might just sway you. Right now, Apple's 15-inch MacBook Air with an M3 chip is down to $1,049 from $1,299 a 19 percent discount. The deal brings our choice for best budget MacBook to just $50 more than its all-time low price. Apple released the 15-inch MacBook Air with an M3 chip (along with a 13-inch model) in 2024. We gave it a 90 in our review thanks to features such as the M3's fast performance, with a much bigger speed boost than we expected. The 15-inch option also offers a six-speaker array, compared to the 13-inch's quad-speaker array. Plus, it has a sturdy design, along with a great keyboard and trackpad. Our big con was that this MacBook Air still doesn't have USB-C ports on both sides. Yes, it seems minor, but when your charging cable just reaches where you're sitting, having the option to plug it in on either side makes a big difference. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/the-15-inch-m3-macbook-air-is-250-off-right-now-131324637.html?src=rss
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Marketing and Advertising
There's another development in the saga that is governments accusing Google of monopolistic practices favoring its search app and Chrome. The Japan Fair Trade Commission (JFTC) has issued a cease and desist order to Google, demanding the tech company end all efforts to gain preferential treatment on Android phones. The watchdog alleges that Google required phone makers to preinstall Chrome and Google Search on Android phones along with setting Chrome as the default browser. It also claims they had to place the icons for each app on the home screen. This arrangement came due to the tech company's power as provider of the Google Play app ecosystem, which Android manufacturers need to install before distribution. However, the JFTC further claims that Google sweetened the deal, agreeing to give these phone manufacturers a slice of its ad revenue. As of last December, six Android phone manufacturers allegedly had these deals with Google. These arrangements have been ongoing since at least July 2020, if not earlier. The JFTC's decision follows an investigation, opened in October 2023. It comes the same week as a Japanese delegation, led by Economy Minister Ryosei Akazawa, will visit the US to negotiate tariffs. The US has expressed similar concerns to Japan. Last November, US federal judge Amit Mehta called Google "a monopolist" within the search engine industry and called on the company to sell off Chrome. An evidentiary hearing on the matter is set to begin later this month, with a trial commencing in May. This article originally appeared on Engadget at https://www.engadget.com/big-tech/japan-clamps-down-on-googles-android-app-pre-install-deals-130050220.html?src=rss
Category:
Marketing and Advertising
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