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Just one in four Audi drivers consult their vehicle's manual, so it's no wonder customers are oblivious about many of their car's functions. Addressing this disconnect, Audi has launched Audi Reader, a new feature in its app that uses computer vision to transform how drivers interact with their vehicles. Developed in collaboration with Ogilvy Barcelona and vision tech startup Roboflow, the system was trained on over 10,000 images captured from 27 current Audi models, with each component meticulously tagged and linked to information from the manual.Drivers simply point their smartphone camera at any part of their Audi, a dashboard control, warning light or cabin element, and the app instantly identifies the component and provides clear information about its function. Beyond explaining features, the app also allows users to chat with their after-sales advisor, request workshop appointments or call for roadside assistance.
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Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
When the beat drops, shouldn't everyone be able to feel it? Brazilian network provider TIM has launched TIM Vibe, an innovative feature that converts audio into vibrations, giving deaf and hard-of-hearing users a new way to enjoy music. The functionality, available for free through the Meu TIM app, transforms sound waves from songs and concerts into mobile phone vibrations, creating a more immersive musical experience for those with hearing impairments.Developed in partnership with FBDSDF and Instituto Som Da Vida organizations focused on expanding access and inclusion TIM Vibe demonstrates how existing smartphone technology can be repurposed to integrate accessibility directly into an everyday tool rather than requiring specialized equipment.TREND BITETIM's innovation taps into a fundamental truth: music isn't just about sound but about connection, emotion and shared cultural moments. Consumers, especially younger generations, increasingly expect brands to design for empathy and belonging, not just utility. The distinction is subtle but significant shifting from "you can use this" to "this was designed with your complete experience in mind."
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Marketing and Advertising
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