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As the threat of a U.S. trade war with China continues to send markets tumbling, the headlines have been chock full of stock market lingo. Now, analysts are saying the S&P 500 Index is on the precipice of bear market territory, but what does that even mean? Here’s a look at this and other Wall Street terms currently in the news. What is a bear market? First things first. A bear market is defined as when a broad market index, like the Standard and Poor’s 500 (S&P 500) falls by 20% or more from its recent peak for a sustained period of time. The S&P 500 is a good gauge because it tracks the performance of 500 leading companies listed on U.S. stock exchanges. Another good example is the Dow Jones Industrial Average. Are we in a bear market? We certainly got close: On Monday, the S&P 500 opened lower, down 17.4 percent from its high on February 19. A close of Mondays trading with a loss of at least 3.1 percent would have tipped it into a bear market, according to the New York Times. But after stock markets surged on Wednesday after President Trump’s 90-day pause of reciprocal tariffs, we’re a little less at risk. However, stock markets continued to fall on Thursday: The S&P 500 closed down 3.34%, while the Dow Jones Industrial Average fell 2.46%, and the Nasdaq Composite fell 4.31%. For some context, the last bear market occurred in 2022, when the S&P benchmark fell 34% in a one-month period, per the Associated Press. What’s the difference between a bear and bull market? Unlike a bear market, which marks a decrease of 20% or more from a recent market high, a bull market indicates a period when the index is rising. As Fidelity Investments points out, that could be a 20% increase from recent lows, although there are other thresholds. There have been 26 bull markets since 1877. As the AP explains it, bears hibernate while bulls charge ahead. What is a ‘circuit breaker’ and what causes the market to halt trading? Market-wide circuit breakers temporary halt trading during a major market decline to prevent panic during high volatility. In the U.S., those rules are governed and implemented by the Securities and Exchange Commission (SEC), and were created to prevent a repeat of the 1987 market crash when the Dow lost 22.6% in a day. Today, these rules have been updated to halt U.S. trading when the S&P 500 Index drops 7%, 13%, and 20% in a day. The first two circuit breakers halt trading for at least 15 minutes, and can only be triggered between 9:30 a.m. ET and 3:25 p.m. ET, according to Barron’s, who note if the S&P 500 declines 20%, that would stop trading for the rest of the day. On Monday, Nikkei stock futures trading briefly halted on Japan’s Tokyo Stock Exchange after the Nikkei 225 fell 7%, adding to last weeks 9% drop. A circuit breaker, was triggered at 8:45 a.m. local time, which paused trading for 10 minutes, the Wall Street Journal reported. That circuit breaker kicks in when trading is set to rise or fall more than 8%. While the trading paused the Nikkei 225 and several other futures contracts, it did not stop the direct buying and selling of stocks on the exchange.
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E-Commerce
Another day, another recall. It if seems like there have been a number of recalls recently, you’re not imagining it. In the last month alone, there has been a recall for particular brands of soup, sparkling water, and vegetables. This time, it’s for butter. Whats happened? Agri-Mark, the maker of Cabot Creamery dairy products, conducted a voluntary recall for a single lot of its Extra Creamy Premium Butter, Sea Salted, totaling 1,700 pounds in 189 cases. Testing revealed an elevated level of coliform bacteria. The recall was initiated on March 26. Coliform bacteria often are considered indicators of fecal contamination. The U.S. Food and Drug Administration (FDA) has classified this as a Class III recall, which means the products are not likely to cause adverse health consequences. There have been no reported complaints or illnesses related to this product. “Agri-Mark successfully recovered 99.5% of the lot of the recalled product before it was sold to consumers,” the company said in a statement Wednesday. “A small amount17 retail packages (8.5 lbs.)was sold to consumers in Vermont,” where the company is based. Agri-Mark added that it has identified the cause and taken the appropriate internal actions to address it. No other products were affected. What states are affected? The recalled butter was distributed in seven states: Arkansas, Connecticut, Maine, New Hampshire, New York, Pennsylvania, and Vermont. What product is being recalled? Cabot Creamery 8 oz. Extra Creamy Premium Butter, Sea Salted Best by date: Sept. 9, 2025 UPC: 0 78354 62038 0 Impacted lot code: 090925-055 Item Number: 2038 What should I do if I have the recalled product? First, do not eat a recalled foodeven when the product in question is being recalled as a precaution, according to Foodsafety.gov. The company stated that “there have been a variety of news reports that are incomplete and have dramatically misrepresented this recall with respect to the risk it posed to consumers.” Consumers who have any concerns or questions about this product can contact Cabot Creamery, 888-792-2268 (weekdays, 9:30 a.m. 5 p.m. ET) or via email here.
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E-Commerce
Last year, when Canva used a rap song to promote its new suite of products for businesses, the reaction online was about what youd expect. Call 911 Im having a cringe overdose. This is Lin-Manuel Mirandas fault. The performance at Canva’s annual summit, Canva Create (Disclosure: Fast Company is a Create media partner), reminded many of corporate musical escapades of the past, like Bank of Americas adaptation of U2s One back in 2006, or Randi Zuckerbergs “Twisted Sister”-inspired ode to crypto in 2022. But for Canva, it drove attention and traffic to the brand. More than 50 million people saw the rap battle within 48 hours, which boosted social media chatter about Canva Enterprise by 2,500%. Cofounder and COO Cliff Obrecht said at the time, Haters gonna hate. Today at Canvas fourth Canva Create event at Los Angeless SoFi Stadium, the company doubled down on that confidence and rolled out another musical number. This time, it’s to help unveil Visual Suite 2.0, which the company says is its biggest product launch since its founding in 2012. This year, the brand went for a Broadway-style tune that unspools the tale of how Canva used more than a billion pieces of user feedback to bring 45 of the most-asked-for updates to its products. The cast featured 42 performers including creator Tom McGovern, design influencer Roger Coles (who starred in last years performance), and a special appearance by Canva design advisory board member Jessica Hische. There are also 12 members of the Singers of Soul choir and an additional 12 members of the LA Marching Band. The lyrics of the song are inspired by and quoted directly from customer requests and feedback. And in case you missed any of the promised platform upgrades live, the song will be available on Spotify. Many cringe-happy observers will be quick to ask why Canva chose to put its message to music again. But the move illustrates the importance of self-awareness, and how crucial it is if you dont want to be sloshed around by the tides of pop cultural trends, and instead . . . ahem . . . dance to your own tune. Community rap lessons Last year, more than 3,500 people attended Create, while millions of others tuned in to watch remotely, including at watch parties in cities from Tokyo to Delhi. It features 100 different speakers across 60 different stages. With more than 230 million monthly users, Canva has a large, attentive audience for its content. CMO Zach Kitschke says the event is the companys biggest moment of the year for bringing its community together. Over the years, Kitschke has observed how big swings can cut through the noise of so much marketing. It’s been a principle of our marketing, really since we launched, that people will remember these heightened experiences or moments, he says. Over 90% of our traffic is driven by brand and word-of-mouth these days, and that has come from a fostering of community. With the rap, it could have been a very, very boring topic that no one took note of, but learned you can change the conversation in a matter of minutes by creating a moment out of something like that. What was often left out in the discourse around the rap last year was that the idea came from Canva user and community member Roger Coles. At a time when more brands are looking to their hardcore fans and customers for how to connect with culture, Canva did just that. And thats why it struck up the band again. Kitschke says that community runs through everything the brand does. That means including them in our commercials and putting them up on stage at events like this, he says. It’s not just marketing, but it’s an acknowledgement. And its a really special way to bring people into the fold.
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E-Commerce
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