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Amazon is rolling out a new feature in hopes of retainingor perhaps attractingnew Prime members. The tech giant announced Wednesday that Alexa+, its AI-powered assistant, is now available for free to all Prime members. Last March, Amazon began offering an early access preview for the new voice assistant that saw an inspiring response, with tens of millions of customers requesting access, according to a statement. The company has revamped its legacy Alexa product to handle more complex interactionsoffering examples of how users can engage in deep conversations with Alexa+ that may be ongoing over the course of potentially several days, as the technology can remember context, said Daniel Rausch, Amazons vice president of Alexa and Echo, in the statement. Homeowners are also pairing Alexa+ with their Ring cameras to identify unusual patterns around their homes, he said. People are engaging in two to three times more conversations with Alexa+ than they were previously, Rausch told CNBC. Every week in a customers journey, engagement goes up, and that is really the sign of a hit product, basically. USERS ARENT SOLD ON ALEXA+ Despite Rauschs cheerful assessment of the product, reviews elsewhere are more tempered. One Redditor posted Alexa+ is a mess on an Alexa subreddit four months ago, lamenting several of the technologys shortcomings, including that it feels like a huge downgrade from regular Alexa. The post garnered more than 240 responses, with other Redditors sharing similar frustrations. Still other Redditors shared near-daily complaints about lag times or the quality of responses on that subreddit. One task that Alexa+ may not be programmed to assist with is one thats been on the mind of many Prime members lately. In the U.S., searches for how to cancel Amazon Prime have surged 110% in the past month, reaching the highest level since December 2017, according to Google Trends. AMAZON PRIME FREEBIES Since launching Amazon Prime in 2005, the company has steadily added new features for membersincluding Alexa, which debuted with the first Echo device in 2014. While still available on such devices, Alexa is now available as an app and at Alexa.com. Full access to Alexa+ is available for free only to Prime members, though the company will allow nonmembers to test the new Alexa+ chat functionality at Alexa.com for free. Unlimited access to Alexa+ for people who dont want to pay the $139 annual Prime membership will cost $19.99 per month. AMAZON SELL-OFF The Alexa+ news alone wasnt enough to lift Amazon stock, as fears of an AI bubble have fueled a broader sell-off for tech stocks in recent days. Shares of Amazon have tumbled nearly 4% during the last five trading sessions. Of course, there are other factors at playthe company announced last week that it is slashing 16,000 jobs and will announce earnings on Thursday after the market closes.
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E-Commerce
For a show that lasts roughly 13 minutes, the Super Bowl halftime performance has fueled decades of conversation. Sometimes the spark comes from a single moment as it did when Janet Jackson and Justin Timberlakes infamous wardrobe malfunction triggered a broadcast reckoning. Other times, it arrives through imagery and intent, from Jennifer Lopezs 2020 caged children staging that critiqued U.S. immigration policies to children at the U.S.-Mexico border to Kendrick Lamars carefully layered Black storytelling, delivered as Donald Trump watched from his seat inside the Caesars Superdome in New Orleans. The halftime show magnifies everything fashion choices, choreography, symbolism and invites interpretation on a scale few artists ever experience. That history forms the backdrop as Bad Bunny prepares to take the halftime stage, a moment that places Latin identity at the center of Americas most-watched television event. The conversation building around his performance extends beyond music, touching on language, culture and how much room one of the worlds biggest stars will have for symbolism and social commentary including past critiques of Trump within a show long shaped by tight NFL oversight. With that context, here is a look at some of the most talked about halftime moments. Timberlake and Jackson’s wardrobe malfunction The most enduring halftime controversy unfolded during the 2004 Super Bowl in Houston, when Jackson performed alongside Timberlake. In the closing seconds of Rock Your Body, Timberlake tugged at Jacksons costume, briefly revealing her right breast, adorned with a decorative shield. Timberlake later described the moment as an unintended wardrobe malfunction, a phrase that quickly entered pop-culture shorthand. The reaction was immediate and far-reaching. The incident prompted FCC scrutiny, congressional attention and a reevaluation of live television standards. CBS, which aired the game, was fined $550,000 by the Federal Communications Commission, a penalty later overturned, and broadcasters expanded the use of delays for live events. The professional fallout, however, was uneven. Jackson was disinvited from the Grammy Awards telecast the following week and largely retreated from the public spotlight, while Timberlakes career continued uninterrupted. Years later, Timberlake said the two had reconciled, but the disparity in their treatment wasn’t forgotten. When the NFL announced Timberlakes return to the halftime stage in 2018, the decision reignited debate. Critics pointed to what they viewed as a racial and gender double standard, arguing that Jackson, a Black woman, bore the brunt of the consequences while Timberlake, a white man, emerged largely unscathed. Online, hashtags such as #JusticeForJanet resurfaced, reframing the moment through a broader cultural lens. Formation: Beyoncé and political symbolism When Beyoncé performed Formation in 2016, the halftime show became a moment of cultural declaration. Set in the Bay Area, the performance leaned heavily into Black history and identity. Dancers appeared in Black Pantherinspired attire, raised clenched fists and formed symbolic shapes on the field as Beyoncé delivered lyrics celebrating Black features and pride. The imagery echoed decades of Black activism, from civil rights-era protest to modern calls for social justice. The performance drew widespread acclaim for its clarity and artistry while also sparking criticism from conservative commentators and some law enforcement groups who accused it of promoting anti-police sentiment. With an audience of more than 110 million viewers, the debate quickly moved beyond the stadium. Several moments stood out. Dancers briefly formed an X, interpreted by some as a reference to Malcolm X, while raised fists recalled the 1968 Olympic protest by Tommie Smith and John Carlos. The visuals aligned directly with the message of Formation, which centers Black identity and self-definition. Believe in Love: Coldplay and evolving visibility Coldplay was the halftime show headliner in 2016, bringing out Beyoncé and Bruno Mars for a performance built around themes of unity, inclusion and joy. The set featured a rainbow-colored stage, vibrant dancers and a crowd mosaic that spelled out Believe in Love. A pride flag was visible near frontman Chris Martin, and the shows closing imagery emphasized togetherness. While many viewers praised the message as affirming and timely, some conservative groups criticized the presentation for embracing LGBTQ+ symbolism. The reaction reflected broader cultural conversations around representation and visibility in mainstream entertainment. When Kendrick Lamar’s symbolism becomes the story Last year, Kendrick Lamar treated the halftime stage as a controlled narrative space, using choreography, costuming and staging to explore themes of identity, power and perception. His performance unfolded with cinematic precision, opening as dancers spilled out of a Buick GNX in choreographed fashion before Lamar took command of the field. Dancers dressed in red, white and blue framed the performance, while Samuel L. Jackson appeared as an Uncle Sam figure who interrupted the action with pointed commentary, labeling the spectacle too loud and urging Lamar to play the game. The exchange underscored the tension between expression and expectation that has come to define modern halftime shows. While the performance stayed within league parameters, it still sparked debate among commentators who scrutinized the imagery and tone. The response reinforced how the halftime show, even without overt rule-breaking, can function as visual storytelling that invites interpretation at a scale unmatched in other live events. Other defiant moments on a global stage The NFL has long maintained guardrails around the halftime show, particularly when performances edge toward political commentary. Still, some artists have chosen to test and at times ignore those limits. Ahead of Jennifer Lopez’s performance with Shakira in 2020, the NFL raied concerns about a segment widely interpreted as referencing children held in immigration detention facilities. The league asked Lopez to cut a segment featuring children in cages, a critique of U.S. immigration policies. But she refused and moved forward with the imagery, using visual symbolism rather than explicit messaging. The 2022 show featured a hip-hop celebration with a robust lineup of Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent, Eminem and Kendrick Lamar. But as Eminem’s performance of Lose Yourself concluded, the rapper dramatically took a knee, lowering his head in a gesture widely interpreted as a tribute to Colin Kaepernick, whose decision to kneel during the national anthem in 2016 to protest police brutality sparked a nationwide cultural reckoning. Kaepernicks protest was later echoed by other players, and he would soon find himself out of the league. Reports ahead of the game suggested the NFL had discouraged the gesture, though the league disputed that account. We watched all elements of the show during multiple rehearsals this week and were aware that Eminem was going to do that, NFL spokesman Brian McCarthy said at the time. During Madonna’s halftime set in 2012, M.I.A. flashed a middle finger toward the camera, a split-second gesture that immediately drew regulatory attention and replay-heavy coverage. The action prompted an immediate fine and a legal dispute with the NFL. The sides later reached a settlement, ending a multimillion-dollar case over the incident. By Jonathan Landrum Jr., AP entertainment writer
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The Trump administration is reducing the number of immigration officers in Minnesota but will continue its enforcement operation that has sparked weeks of tensions and deadly confrontations, border czar Tom Homan said Wednesday. About 700 federal officersroughly a quarter of the total deployed to Minnesotawill be withdrawn immediately after state and local officials agreed over the past week to cooperate by turning over arrested immigrants, Homan said. But he did not provide a timeline for when the administration might end the operation that has become a flashpoint in the debate over President Donald Trumps mass deportation efforts since the fatal shootings of U.S. citizens Renee Good and Alex Pretti in Minneapolis. Immigration and Customs Enforcement officials have said the surge in Minnesota that ramped up dramatically in early January is its largest immigration operation ever. Masked, heavily armed officers have been met by resistance from residents who are upset with their aggressive tactics. A widespread pullout, Homan said, will only occur after protesters stop interfering with federal agents carrying out arrests and setting up roadblocks to impede the operations. About 2,000 officers will remain in the state after this week’s drawdown, he said. Given this increase in unprecedented collaboration, and as a result of the need for less public safety officers to do this work and a safer environment, I am announcing, effective immediately, well draw down 700 people effective today 700 law enforcement personnel, Homan said during a news conference. He didn’t say which jurisdictions have been cooperating with the Department of Homeland Security. Trump administration pushed for cooperation in Minnesota Trump’s border czar took over the Minnesota operation in late January after the second fatal shooting by federal officers and amid growing political backlash and questions about how the operation was being run. Homan said right away that federal officials could reduce the number of agents in Minnesota, but only if more state and local officials cooperate. He pushed for jails to alert ICE to inmates who could be deported, saying transferring such inmates to ICE is safer because it means fewer officers have to be out looking for people in the country illegally. The Trump administration has long complained that places known as sanctuary jurisdictionsa term generally applied to local governments that limit law enforcement cooperation with DHShinder the arrest of criminal immigrants. Minnesota officials say its state prisons and nearly all of the county sheriffs already cooperate with immigration authorities. But the county jails that serve Minneapolis and St. Paul and take in the most inmates had not previously met ICEs idea of full cooperation, although they both hand over inmates to federal authorities if an arrest warrant has been signed by a judge. It wasnt immediately clear after Homans remarks whether those jails have since changed their policies. Border czar calls Minnesota operation a success Homan said he thinks the ICE operation in Minnesota has been a success, checking off a list of people wanted for violent crimes who were taken off the streets. I think its very effective as far as public safety goes, he said Wednesday. Was it a perfect operation? No. He also made clear that pulling a chunk of federal officers out of Minnesota isn’t a sign that the administration is backing down. We are not surrendering the presidents mission on a mass deportation operation, Homan said. Youre not going to stop ICE. Youre not going to stop Border Patrol, Homan said about the ongoing protests. The only thing youre doing is irritating your community Steve Karnowski, Associated Press Associated Press reporters Corey Williams and John Seewer contributed to this report.
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