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2025-06-17 12:21:00| Fast Company

The most inaccurately named sale of the year will soon be held againso get your wallets ready. Amazon has announced that its annual Amazon Prime Day sales event will take place next month from July 8 to 11. Yes, Amazon Prime Day is now four days longtwice as long as in previous years. Heres everything you need to know about the summers biggest shopping event. Amazon Prime Day is now closer to a week long Back on July 15, 2015, Amazon held its first Amazon Prime Day. The now-annual event sees millions of items on Amazon go on sale for Prime members. Its a way to reward them for subscribing to Amazons subscription delivery service. The event also acts as a promotion for the service and an incentive to get other Amazon shoppers to subscribe. The inaugural 2015 Amazon Prime Day was true to its namethe event lasted just one day. It also lasted just one day when it was held the following year in 2016. But from 2017 until last year, Amazon extended Amazon Prime Day into a two-day sales event. So I know what youre thinking: This year Amazon has stretched Amazon Prime Day to three days, right? Wrong. Amazon has now announced that Amazon Prime Day is now a four-day event. Yep, in Amazons world, one day now equals 96 hours. From a math perspective, at this point it would just make more sense for Amazon to round up the Amazon Prime Day moniker to Amazon Prime Week instead of keeping the name rounded down. What are the new dates? Amazon Prime Day 2025 will kick off in the second week of July. The four-day event begins at 12:01 a.m. PDT on Tuesday, July 8, and runs until Friday, July 11. With the summer shopping event returning, for the first time for four days, Prime members have double the time to shop millions of deals with savings on pantry staples and snacks for summer gatherings to home-improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, best-selling books, pet essentials, and even premium and luxury splurges, Amazon said in its announcement. Does every country have Prime Day? Amazon will be holding Prime Day in most of the countries in which it operates. However, while some countries will see Prime Day 2025 fall July 8 to 11 this year, other countries will need to wait until later in the year to experience Prime Day. Amazon says the countries that will have Prime Day from July 8 to 11 include: Australia Austria Belgium Canada Colombia France Germany Italy Ireland Japan Luxembourg Netherlands Poland Portugal Singapore Spain Sweden Turkey United States United Kingdom Prime Day 2025 will happen later in the year for additional countries. However, Amazon has not revealed an exact date. The company says Prime members in the following countries can shop Prime Day deals later this summer: Brazil Egypt India Mexico Saudi Arabia United Arab Emirates What are the best Amazon Prime Day deals? Every Amazon Prime Day event sees millions of items go on sale for Prime membersfrom apparel and pet supplies to tech. But for this years Amazon Prime Day, the company is doing things a little differently. In addition to the regular swath of sale items, Amazon will also be holding time-limited sales during the event. These sales will be on select items and will be announced at midnight PDT on each day of the sales event. Amazon is calling these time-limited sales Todays Big Deals, and says the items will only remain on sale while supplies last. In other words, this is Amazons way of ensuring that people come back to its website repeatedly during the eventhoping they spend more each time. Amazon says its inaugural Todays Big Deals items will include products from brands including Samsung, Kiehls, and Levis. How does Prime Day help Amazon’s bottom line? While Amazon bills Prime Day as a sales event designed to celebrate and reward its Prime subscribers, the event naturally benefits its own already-deep pockets. Last year, Amazon announced that its 2024 Prime Day was its biggest ever, with the company selling more than 200 million items during the 48-hour event. As Prime Day has become more popular, Amazons brick-and-mortar competitors have started to hold their own annual summer sales to coincide with Prime Day. However, many of these retailers, including Target and Walmart, hold their sales for a longer period than Amazon Prime Days historic 48 hours. Sky Canaves, principal analyst at eMarketer, said in a research note, Amazons competitors had piggybacked off its success by launching their own July sales events, often up to a week long, and their revenues during Prime Day had been growing at a faster rate than Amazons. Canaves went on to say that this years doubling of the length of Amazon Prime Day will mark a major reversal in that trend. “With this years expansion to four days, Amazon is shaking up what had become a fairly predictable Prime Day playbook, Canaves said. We expect Amazon to capture 75% of U.S. e-commerce sales during this periodcompared with less than 60% in last years two-day format. According to eMarketer’s data, Amazon two-day Prime Day sales totaled $8.47 billion last year. The research firm predicts that Amazons four-day sales this year will generate $12.93 billion in sales over the 96-hour event. How much does Amazon Prime Day cost? To participate in Amazon Prime Day 2025, youll need to be a current Amazon Prime subscriber during the period from July 8 to 11.  Amazon Prime subscriptions in the United States cost $14.99 per month or $139 per year. Amazon also offers a free 30-day trial for eligible customers. Even if you are a subscriber to Amazon Prime on a free trial offer, youll still be able to take advantage of all the sales Amazon Prime Day offers.


Category: E-Commerce

 

LATEST NEWS

2025-06-17 11:00:00| Fast Company

For the past five years, Fast Company published an annual list of 50 LGBTQ+ people who were shaping the worlds of business, tech, politics, and culture. As the list evolvesand given the continued attacks on queer and trans peopleweve decided to change the format this year, looking more deeply into the contributions of eight notably impactful individuals. The leaders we chose to profile for 2025 are at the forefront of their fields. Chase Strangio is the first openly transgender person to argue in front of the Supreme Court. He spoke with nonbinary Olympian Nikki Hiltz about their work, and what its like to be so visible during this moment. Youll also read about Rose Marcario, former CEO of Patagonia and current partner at ReGen Ventures, who calls on other business leaders to double down on their values during a time when many executives are growing quiet, and Audrey Tang, who is working to spread pro-democracy ideas to combat negative sentiments on social media. Olympic runner Nikki Hiltz and ACLU lawyer Chase Strangio on trans equality in the Trump era As anti-trans legislation and rhetoric continue to escalate across the U.S.from sweeping state-level bans on gender-affirming care to renewed efforts to bar trans people from public lifetrans nonbinary elite runner Nikki Hiltz and ACLUs LGBTQ+ rights lawyer Chase Strangio find themselves at the intersection of justice and representation. Read more. Rose Marcario is doubling down on her values When she was CEO of Patagonia, Rose Marcario stood out as one of the most outspoken voices in business against President Donald Trump during his first term. Under her leadership, Patagonia even sued the Trump administration after he issued a proclamation to shrink public land in two national monuments. Now, in the midst of Trumps second term, Marcario is no longer at the helm of the progressive outdoor apparel company, but she’s still taking a stand. Read more. Audrey Tang wants to save democracy with pro-social media A senior fellow at the safer tech nonprofit Project Liberty Institute, Tang builds tools that she can leave behind to empower the next generation with a wider canvas. Concerned about social media algorithms that favor rageful engagement over unity, and having done ample work to maintain democracy in Taiwan, shes spreading her pro-democracy ideas globallyeven as a self-professed anarchist. Read more. How Michigan attorney general Dana Nessel is shaping the legal resistance to Trump Nessel has emerged as a formidable figure in the legal resistance to the Trump administration. In no way, shape, or form does this resemble a normal presidency, Nessel says of Trumps return to the White House. Read more. These leaders are working to ensure LGBTQ+ historyand futuresremain visible Fast Company asked leaders at three New York City-based LGBTQ+ community spacesthe Lesbian Herstory Archives, the American LGBTQ+ Museum, and the NYC LGBT Community Centerto learn more about how these groups are responding to a challenging political moment through legal action, grassroots fundraising, and making the histories of queer people more visible. Read more. Writers: Chris Azzopardi, Rebecca Barker, Jessica Klein, Pavithra Mohan, and Kristin ToussaintEditors: Kathleen Davis and Julia HerbstDesign: Alice Alves, Heda Hokschirr, Anne Latini, Cayleigh ParrishPhoto: Sandra Riao and Maja Saphir


Category: E-Commerce

 

2025-06-17 11:00:00| Fast Company

In 2014, five years before Dana Nessel became the attorney general of Michiganback when she was still running her own law firmshe took on a pivotal case challenging the states ban on same-sex marriage and adoption by same-sex couples. The case put her in direct opposition to her predecessor and attorney general at the time, Bill Schuette, who she says fought tooth and nail to uphold the state law. During the trial, Schuette hired experts who used spurious anti-LGBTQ+ rhetoric to defend the law. [They] said that gay people were going to hell, Nessel recalls. On the standunder oath, getting paid by our tax dollarsthey made arguments that same-sex couples couldn’t appreciate the sanctity of marriage. Another argument was that the children of same-sex couples would be more likely to go to prison, or become addicted to drugs or alcohol, or become criminals. I had to sit there with my future wife, who was at the table with me and also worked on the case, and listen to these arguments being made.  Nessel ultimately won the case, which was then consolidated with other lawsuits and appealed to the Supreme Court as part of the landmark case Obergefell v. Hodges, paving the way for the national legalization of same-sex marriage. In 2019, when she assumed the role of attorney general, Nessel became the first openly LGBTQ+ person elected to statewide office in Michiganas well as the first Democrat to hold the position in over 15 years. An office that represents each and every person Coming into the role, she felt strongly about sharply deviating from Schuettes record. I wanted my department to operate in a very different way than the office had operated under him and his predecessor, which was very discriminatory against the LGBTQ community, she says. Case after case after case, they took the side of discrimination. I wanted it to be an office that represented each and every person in my state and thought that the Department of Attorney General should be used to advance people’s rights and not to impugn them. So thats what I tried to do.  In the six years since she took office, Nessel has made a name for herself in Michigan as a progressive darling and a fierce critic of President Trump, dating back to his first term in office. In 2022, Nessel successfully argued a case before the Michigan Supreme Court that people should be protected against discrimination on the basis of sexual orientation or gender identity under the states civil rights law.  Over the years, Nessel has worked with legislators to advance multiple bills intended to mitigate gun violence, which have now been enacted into law. She supported the charges brought after the 2021 mass shooting at Oxford High School in southeast Michigan, which set a legal precedent for demanding accountability from the parents of a school shooter. Nessel also continued to push for further scrutiny of the schools responsibility and is currently overseeing an investigation alongside local prosecutors. In December, she joined a coalition of attorneys general as part of a concerted effort to hold the firearms industry accountable for its role in perpetuating gun violence.  After Roe v. Wade fell, Nessel refused to enforce an abortion ban dating back to 1931 that was still technically in effect in Michigan. The law has since been struck down, and Michigan voters also passed a constitutional amendment to enshrine access to abortion care; the state has also repealed a number of TRAP laws that imposed stringent restrictions on people seeking abortions. It’s easy to lose sight of the fact that we did make some progress, even in areas where it seems like we’ve lost significant rights, Nessel says of the states progress on abortion access. It’s sort of paradoxical, but in some ways, in Michigan, [after] that decision, we actually have more rights when it comes to access to reproductive care.  Nessel has presided over a number of high-profile cases, including an investigation into how Michigan State University handled allegations of sexual abuse brought against Larry Nassar and lawsuits brought against opioid distributors and the leading manufacturers of PFAS, otherwise known as forever chemicals. Early into her tenure, she established a hate crimes unit in response to an uptick in incidents across the state of Michigan.  She has also faced her share of criticism, particularly in recent months, following her decision to pursue multiple cases involving pro-Palestinian activistsand at a time when the Trump administration has explicitly cracked down on student protesters who support Palestine. The attorney generals office had brought a case against student protesters who were arrested at the University of Michigan last year, though the charges were recently dropped by Nessel. The office is, however, still pursuing charges against activists who allegedly vandalized the homes of university officials and a handful of businesses.  It’s about me investigating and prosecuting people who are alleged to have committed crimes, period, Nessel says of the vandalism cases. And I would do this if these individuals supported LGBTQ rights; I would do it the exact same way if they supported reproductive rights. I would do it irrespective of whatever cause they support. It’s not their rationale for having committed these crimesit’s their actions. That’s my job. I’m the top law enforcement officer in the state, and I take that job very seriously.  This administration has absolutely no regard for the law Perhaps most notably, Nessel has emerged as a formidable figure in the legal resistance to the Trump administration. In no way, shape, or form does this resemble a normal presidency, Nessel says of Trumps return to the White House. This administration just has absolutely no regard for the law or the Constitution or any of our American governmental norms, and they’ve continued to break down all of our societal norms that I would submit are the things that make America great. So it concerns me when I see elected leaders who treat President Trump as though he is a good faith actor.  Nessels approach is also notable as a stark contrast to how Michigans governor has responded to Trump in his second term. Prior to his inauguration, Governor Gretchen Whitmer, a Democrat who sparred with Trump in his first term, indicated she would find ways to work with him, citing the fact that Michigan helped elect hima reversal from her posture prior to the election. I dont want to pretend like well always agree, but I will always seek collaboration first, Whitmer said in January. I wont go looking for fights, but I wont back down from them either. Im not here to play games. Ive got a job to do.  Since then, Whitmer has visited the White House and met with Trump multiple times, leading the president to openly praise her and note that se had done an excellent job in her capacity as governor. (During the pandemic, Trump had insulted her and described her as that woman in Michigan.)  The governor and I are independently elected office holders, Nessel says. I don’t tell her how to do her job, and she doesn’t tell me how to do mine. But she adds that she has grave concerns about the policy of appeasement and believes that Trump cant be trusted to keep his promises about how he could help the state of Michigan. While Whitmer has engaged with Trump, Nessel has secured several temporary injunctions to push back on his administrations attempts to curtail crucial federal funding allocated to the state; she has also joined many lawsuits brought alongside other attorneys general, targeting Trumps executive order to limit birthright citizenship and the mass layoffs he ordered across the federal workforce. These orders are just ridiculous Trumps prolonged attacks on diversity, equity, and inclusion efforts have also led him to target state and local education agencies: In a memo last month, the administration ordered public schools to eliminate DEI programs or risk losing their federal funding. Nessel was among a coalition of attorneys general who sued in response to prevent the education department from withholding financial support from states like Michigan, which was allocated nearly $1.3 billion in federal funding for fiscal year 2024.  The orders from the federal government are just ridiculous on their face, she says. They don’t even define what they consider to be diversity, equity, and inclusion. Even if one desperately wanted to comply with the federal orders, it would be impossible to do so because there’s no real definition of it. To simply eliminate all of this incredibly important programming and then to threaten our educational systems, whether we’re talking about K-12 [or] colleges and universitiesit’s just so horrific to do that in no sane way and with no interest in looking to see if this is a program that is effective and is actively helping the community that it purports to serve. Of course its not just formal diversity programs in schools or corporate DEI initiatives that have been a target under this administration. Since his first term, Trump has chipped away at LGBTQ+ rights, escalating many of those efforts in the past few months by issuing wide-ranging executive orders that restrict access to gender-affirming care, erase protections for queer students, and ban transgender people from the militarya policy that was upheld by a Supreme Court ruling in May.  In this moment of intense backlash and upheaval, Nessel feels an especially urgent responsibility to stay the course and advocate for the LGBTQ+ constituents that she represents. It’s more important than ever to have people in these positions who are representatives of the communities and who are fighters for the community, she says. So that people know you do still have somebody in your corner, and you have people who are willing to file these lawsuits and willing to fight on behalf of [those] who oftentimes feel like they have no voice. That’s what I’ve done the entire time I’ve been in officeand that’s what I’m going to continue to do.


Category: E-Commerce

 

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