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The ever-increasing power of generative AI has divided the graphic design community. Many are embracing the tools in their workflows, while others believe theyve stolen from culture and commoditized a craft. In any case, we all live in a strange time, when people are often presenting fully generative work as their own. Sometimes thats innocuous. And sometimes thats icky. But now Adobe wants to offer the public a means to distinguish the authentic from the automated. A new created without generative AI tag in Adobe Frescothe company’s drawing and painting appwill let you mark work as being free from the use of generative AI tools, to certify that you created it by hand. The feature is likely to come to other pieces of the Adobe Suite, according to Eric Snowden, SVP of design at Adobe. [Image: Adobe] Fresco is one of our tools that were not including generative AI, and we wanted to make sure that for someone creating these amazing artworks by hand, they have the ability to say, I did not use generative AI inside of Fresco, says Snowden. Those are our customers, too, and we want to support them. If they feel the need to be able to convince clients that they didn’t use generative AI, we want to make that as simple for them to do as possible. The new optional disclosure comes alongside a greater wave of announcements from Adobe this week that double down on generative AI. Adobe is introducing video and vector support to its own commercially safe Firefly model, while also integrating popular generative AI models by third partiesincluding OpenAIs ChatGPT, Googles Imagen and Veo, and Fluxinto its software suite. (More partners, including Runway and Luma, will be coming down the line.) Despite Adobes lengthy, and even delayed approach to building its proprietary AI model, Snowden says enabling these options that Adobe has tacitly criticized is all about customer choice. How Adobe marks work as created without generative AI To certify your work as AI-free, Adobe is using its Content Credentials standard. While originally presented as a means to limit misinformationa topic on which I was more than a little skepticalthis approach to metadata makes a lot more sense in the context of Adobes GenAI workflows. These credentials are basically a running receipt of where you did what to any piece of media inside of Adobe’s system. So it will list if you brought your own photo into ChatGPT to restyle it, and then exported it to Adobe Firefly to turn it into video. (Adobe is labeling any media imported into its software that out of its gaze might already be influenced by GenAI as media of unknown origin on this running receipt.) Granted, provenance is almost an oxymoron in any generative AI workflow: ChatGPT 4 was trained on 13 trillion tokens of data youll never be able to cite. But the Content Credentials standard does offer some sort of ledger of reference to clients or the public at large to how something was created. Its something a creator can point to and explain or defend the source of their work. I think illustration is where we’re seeing [demand] . . . but I don’t think it’s specific to only illustration, Snowden says. Indeed, the competing platform Procreate has taken an anti-GenAI stance, but anti-AI sentiment doesnt apply to illustrators alone. I would imagine there are people in every creative discipline where generative AI is not something they’re interested in, Snowden continues. And if they feel compelled to communicateor they’re again being asked to communicatethat they didn’t use generative AI, we should help them do that. Claiming that any digital work is free from the influence of AI is impossible. For a human gesture to be transformed into a pixel, its filtered through all sorts of algorithms that help smooth and make sense of ones input on a screenand that’s definitely true for Adobe Fresco as well as the other apps in its suite. Long before GenAI arrived, Adobe products were steeped in the benefits of artificial intelligence and similar coded assistance. That said, Adobe is clearly reading the room, and realizing it must acknowledge that many creators find generative AI to be an assault on their viewpoint and livelihoodeven while Adobe is investing more into these technologies that are simply too powerful, and in demand, to be ignored. Everybody’s going to create in such different ways, says Snowden. Which is the exciting thing about working on these kinds of projectsgiving people as much choice as possible.
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E-Commerce
When it opened in 2001, watchmaker Timex’s new headquarters building in Middlebury, Connecticut, was an architectural wonder. Its all-glass walls and open floor plan put the entire 275-person company in one big, light-filled workspace, covered by a swooping arched roof. It was a radical embrace of the ideals of openness, collaboration, and anti-hierarchical social interaction. On top of all this, the award-winning building had one additionaland uniquefeature: a hole in the top that shines sunlight down on an ancient time-marking device known as a meridian line. Covering the building at the time, Fast Company noted the building itself is a watch. But now the building is on the verge of being demolished, decades earlier than most buildings of its generation would be threatened. A distribution center has been proposed for development on the site, and Timex, which is now majority owned by a hedge fund, is planning to move out. About the only thing standing in the way of the wrecking ball is a man named Nicholas Stuller. In 2020, the 61-year-old and his family moved to Middlebury, where he runs a financial technology startup. The town of about 8,000 people sits 25 miles outside of New Haven, and is mostly green and bucolic. Its the kind of place where not much changes. So in 2023, many residents were surprised to learn of plans for a speculative 670,000-square-foot distribution center that a group of developers wanted to build there, not far from Interstate 84. Part of the complex, named Southford Park, would sit right on the footprint of the Timex building, known as Watch Hill. To build the distribution center, the Timex building would have to be torn down. [Photo: M3Media Productions] Stuller learned the news at the same time as the rest of the community, but he was even more in the dark: Still relatively new to the town, he didn’t know Timex was located there, or about its unique headquarters. Curious, he took a detour one morning in October 2023 on the way to dropping his daughter off at grade school. Stuller and his daughter pulled up to the building and walked in the front door to take a look. They ended up going on an impromptu tour led by a group of eager company employees. They rolled out the red carpet. An hour and 15 minutes later, I had to take my daughter to school, but they kept on talking about the building, about the company, Stuller says. [Its] a magnificent building, he adds. It’s so unusual. I’ve been in a lot of buildings around the country and the world, and this is a really unique building. I walked out of there saying, wow, something’s got to get done. Irrespective of the distribution center, this building needs to be preserved. So Stuller launched a nonprofit called Save Historic Middlebury with the goal of creating preservation laws in the town, which currently has none. The intent is to establish the legal framework to stop the demolition of the Timex building. For now, there’s little to prevent the building’s owners from knocking it down. Save Historic Middlebury is trying to get the building recognized as a significant historic property. It’s the only building, we think, in the world, let alone the U.S., where the building itself is a working example of the product the company makes, Stuller says. His group has gathered support from a range of preservation groups, including the Sierra Club of Connecticut, the Cultural Landscape Foundation, and Docomomo US. [Photo: M3Media Productions] Former Timex employees are also supportive of the preservation effort. Lou Nugai worked in computer operations for Timex from 1968 until his retirement in 2012, spending time both in the company’s previous headquarters in an office park on the edge of town and in the current building from 2001 onward. It was nice. The floor plan was open. There was good visibility. I liked it quite a bit, he says, noting it was a particular improvement on the previous headquarters. They were completely opposite. I wouldn’t say it was a dungeon, but it wasn’t as bright or cheerful as Watch Hill. Last August Save Historic Middlebury made a formal application to the Connecticut State Historic Preservation Office to have the building added to the National Register of Historic Places. When we applied to put the building on the register, not surprisingly the developer who owns the building said, no, we don’t want you to put it on, Stuller says. But because anybody can apply for a building to be included on the National Register, Stuller and his group moved forward. In December, the application was denied at the state level, ostensibly because the building is not at least 50 years old, a general guideline often used to gauge a building’s historic character. It’s one particular person at the state level who just doesn’t like new buildings, Stuller says. Save Historic Middlebury is amending its application and plans to reapply. (The group also briefly filed a lawsuit under the Connecticut Environmental Policy Act to stave off demolition, but withdrew the suit in December.) Timex plas to vacate the building this spring and move into another office building in nearby Shelton. Once it’s vacant, theoretically the property developer could knock it down, Stuller says. Timex did not respond to requests for comment. [Photo: M3Media Productions] In the meantime, other groups in Middlebury have lobbied to stop the development project that would result in the Timex building’s demolition. The Middlebury Small Town Alliance has led a lawsuit against the distribution center’s developers. It doesn’t match our community, says Jennifer Mahr, president of the alliance. Her organization is opposed to the distribution center, but is also in favor of preserving the Timex building. A lot of us agree that something else could be done on that property as is, says Mahr, who was subsequently elected to the town’s governing Board of Selectmen. It’s a perfectly fine building. In January, the group got a favorable ruling from the local superior court judge, who decided that permits issued to the developers were in violation of the town’s wetlands and zoning regulations, effectively halting the project. But an appeal is now being prepared. Lawyers for the developer declined to comment. I’ll be surprised if the appellate court takes the case, Mahr says. I do think that their appeal has run out of steam. Even if the distribution center project falls through, Stuller and his group of volunteer preservationists are concerned that the Timex building is still in danger. He says the group plans to filed its amended National Register application directly to the National Park Service within the next month or two. They’re hoping for a positive response the second time around, but aren’t relying on protection from the top down. Stuller says the building’s fate may hinge on how much support he can gather from the local community and beyond. Once we continue to beat this drum and get the word out, he says, I think there’s decent odds we can convince the people that do control the building to change their plans.
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E-Commerce
Coral reefs are vital to the health of the oceans, but in recent years they’ve been decimated by climate change, pollution, and overfishing. While this has been widely covered, a new documentary sheds light on the groundbreaking efforts to restore these fragile ecosystems, and the scientists and communities working to bring them back to life. Reef Builders showcases the work of the Sheba Hope Grows initiative, part of one of the largest coral reef restoration efforts globally, led by Mars Sustainable Solutions. Sheba, a cat food brand owned by global conglomerate Mars Inc., has been supporting reef restoration through its Hope Grows program since 2019. Threats Endangering Coral Reefs As environmental disasters intensify in a warming climate, the destruction of coral reefs can be overlooked. Oceans are key to world health as they regulate the climate and weather, provide food, and support billions of people around the globe. Coral reefs are probably the most important ecosystem that drives the health of oceans. A quarter of all marine life is found on coral reefs, although they occupy a very small percentage of the ocean surface, says David Smith, chief marine scientist and senior director at Mars Sustainable Solutions, a program run by Mars Global, which tackles environmental threats through science-based actions. The other side of the story, unfortunately, is that they’re on the edge of extinction. The best science that we have today suggests that we could lose up to 95% of coral reefs in the next 20 years. Destructive fishing practices, water pollution, and land development all contribute to reef degradation, while climate change intensifies natural threats like ocean acidification and marine heat waves, which lead to coral bleaching, according to Smith. Just this week, the International Coral Reef Initiative announced that 84% of the world’s coral reefs have been affected by the worst bleaching event ever. [Image: courtesy AMV/Stream] Work Behind the Restoration MSS has worked on coral reef restoration since 2006, investing millions in research, builds, and community engagement. It says approximately 1.3 million coral fragments and 87,000 “reef stars” (metal structures designed to support coral growth) have been installed, all using locally sourced materials. In collaboration with local communities, organizations, and stakeholders, restoration sites are carefully chosen based on both need and feasibility. Teams then deploy reef stars to create expansive, interconnected webs across degraded reef areas. This approach enables coverage of an area the size of a basketball court within days, with dozens of reef stars installed each hour. These structures help stabilize loose coral rubble and provide a solid foundation for coral to grow. [Image: courtesy AMV/Stream] After a few years, corals colonize the reef stars, eventually integrating them into the natural reef. The result is a restored habitat for fish and invertebrates, alongside the return of native coral species. Many coral reefs around the world have got to a stage where they’re not able to recover without any assistance, and that’s where restoration comes in to aid the recovery in those systems that have lost their ability to recover naturally, Smith says. [Image: courtesy AMV/Stream] The first Sheba Hope Grows project was launched in 2019 in Salisi Besar, a reef off the coast of Sulawesi, Indonesia. Within five years, the reefs had grown back. The organization now uses it as a model to show the impact reef stars can have. That success proves that large-scale restoration is possible, says Mindy Barry, Shebas global VP of marketing. That’s what gives you hope, and that’s what ideally will inspire consumers to say this is an issue that not only matters, that I need to care about, but there are things that can be done. [Image: courtesy AMV/Stream] The Making of Reef Builders Reef Builders follows coastal communities in Indonesia, Hawaii, Kenya, and Australia that are working to restore their disappearing coral reefs, essential for their food and livelihood. “There’s a huge science program that underpins the restoration, Smith says. But actually what was unique, and one of the most rewarding parts of my job, is when you have that knowledge, you’ve done that research, but then you talk to the people who are at the coral face, which is actually in the local community with harbors that depend on that reef. This intersection of science and community was at the heart of the project featured in Reef Builders, which now spans 72 restoration sites across the world. Coral reefs form a natural belt around the planet stretching across the world’s oceans, but they’re concentrated most heavily in the Indo-Pacific. Within this belt, distinct regions emerge, each with its own unique ecological and social characteristics. The team selected sites to ensure broad representation of these different regions, focusing on areas where strong local community involvement could drive meaningful restoration. It’s not us necessarily restoring. It’s those communities that are restoring,” Smith says. “What we can do, and what we’ve done, is demonstrate that it’s possible to restore a reef effectively, rapidly, in a way that’s accessible to local communities around the world. While each region has its own environmental challenges, the human stories remain strikingly similar. The emotion of the individuals, of those local members whose lives were being impacted by the loss really shines through, Smith says. It’s that beautiful combination between, yes, you’ve got all the white-coated science and numbers and spreadsheets but actually, ultimately, it’s people’s problems. People are there to try and find a solution for it. [Image: courtesy AMV/Stream] Call to Action People often underestimate the crisis facing coral reefs. According to a Sheba survey conducted by Wakefield Research, 70% of people believe that coral reefs have little to no impact on their daily lives. But reefs are essential ecosystems that support a wide variety of fish species, many of which are commercially valuable and eaten by people around the world. Reefs also play a crucial role in producing a substantial amount of the oxygen humans rely on. Between 1957 and 2007, research shows that more than 50% of coral reefs vanished. But the crisis is escalating, and so is the need for action. Barry says that through the documentary Sheba aims to rally people to recognize that saving coral reefs is not a solitary mission but a collective effort. Smith echoes that goal. Who’s going to start to make those first steps on that journey? And then who can you bring along with you? he asks. I hope that people feel that’s a trajectory that we can get on together.” Reef Builders is available to stream worldwide on Prime Video. Through June 29, Amazon will donate $1 for every hour of the documentary thats streamed in the U.S.up to $100,000to the Kuleana Coral Restoration foundation in Hawaii.
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E-Commerce
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