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2026-01-21 19:57:00| Fast Company

OpenAI, Meta, and Elon Musks xAI are not accidentally drifting into romance and sex. They are deliberately inviting it. In recent months, major AI companies have opened the door to romantic and sexual relationships between humans and machines: flirtatious chatbots, erotic roleplay, AI girlfriends, and emotionally dependent companions. These systems are designed not merely to assist or inform, but to bondto simulate intimacy, desire, and belonging. This is not a novelty feature. Its a strategic choice. And at scale, it represents something far more dangerous than a questionable product decision. WHY AI COMPANIES ARE ENCOURAGING INTIMACY Romance is the most powerful engagement mechanism ever discovered. A user who treats AI as a tool can leave. A user who treats it as a companion cannot. Emotional attachment produces longer sessions, repeat engagement, dependency, and vast amounts of deeply personal data. From a business standpoint, sexual and romantic AI is a near-perfect product. It is: Always available Infinitely patient Entirely compliant Free of rejection, conflict, or consequence Thats why Elon Musk can publicly warn about declining birth rates while enabling AI-generated porn in Grok. Its why OpenAI permits AI-generated erotica. Its why Meta allows its chatbots to engage in sensual conversations, even with minors. These are not ideological contradictions. They are the predictable outcome of platforms optimized for engagement, dependency, and time spent, regardless of downstream social cost. THE SOCIAL COST OF FRICTIONLESS INTIMACY The problem is not that people will confuse AI with humans. The problem is that AI removes the friction that makes human relationships meaningful. Real relationships require effort. They involve rejection, negotiation, compromise, boredom, and growth. They force us to learn how to be with other people. AI offers an escape from that friction. It provides intimacy without vulnerability, affirmation without accountability, and desire without reciprocity. In doing so, it trains users out of the very skills required for real connection. We are already seeing the effects. Teenagers are socializing less, dating less, and having sex less. Adults are reporting unprecedented loneliness and what researchers have called a friendship recession. These trends began accelerating in the mid-2010s, alongside the rise of smartphones and algorithmic social platforms. AI companionship threatens to push them further. FROM SOCIAL ATROPHY TO CIVILIZATIONS DECLINE At scale, this isnt a personal lifestyle choice. Its a collective weakening of our social capacityand history suggests where that road leads. Civilizations rarely collapse because of sudden catastrophe. More often, they erode quietly: when people stop forming families, stop trusting one another, and stop investing in the future. If humans outsource friendship, intimacy, and emotional support to machines, the social structures that sustain societies begin to hollow out. Fewer marriages. Fewer children. Fewer dense networks of obligation and care. What looks like individual convenience accumulates into collective fragility. A population that forms its chosen family with AI does not need to be conquered or wiped out. It simply fails to replace itself. This is not speculation. Demography, social cohesion, and reproduction are prerequisites for continuity. Remove the incentives to engage in difficult, imperfect human relationships, and you remove the incentives to build a future at all. WHY THIS IS AN INCENTIVE PROBLEM, NOT A MORAL ONE Its tempting to frame this as a question of values or ethics. But the deeper issue is economic. Users are not the customers of Big Tech. Advertisers, data brokers, and investors are. As long as profit depends on attention, dependency, and engagement, platforms will be pushed toward the most psychologically compelling experiences they can offer. In economic terms, the damage to relationships, mental health, and social cohesion is an externalitya cost created by the business model that no one inside the transaction has to pay for. Weve seen this pattern before. Social media followed the same path: Optimize for engagement, ignore the social consequences, and call the fallout unintended. The sexualization of AI is not a new mistake. Its the next iteration of the same one. This is what a failed market looks likeand failed markets require regulation. HOW TO PUSH BACKPERSONALLY AND COLLECTIVELY Regulation matters, but it moves slowly. In the meantime, individuals and families still have agency. At a personal level, it means recognizing that not all convenience is progress. Whats good for you is rarely another frictionless digital relationship. Its a walk, a book, a conversation that feels slightly awkward but real. For families, it means delaying smartphones, setting boundaries around screens, and protecting attention as a shared household resource. For communities, it means rebuilding the habit of showing upsaying yes to plans, making small talk, and practicing the lost art of being with other people. The goal is not to reject technology. Its to refuse its most corrosive uses. AI can help us cure disease, explore space, and build extraordinary tools. But if we allow it to replace intimacy, we will have optimized ourselves into oblivion. The sexualization of machines wasnt inevitable. It was chosen. And that means it can be unchosen, too. Lindsey Witmer Collins is CEO of WLCM AI Studio and Scribbly Books.


Category: E-Commerce

 

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2026-01-21 19:30:00| Fast Company

Close your eyes and picture the word Valentino. Chances are, youre seeing a very specific shade of red. This visual imprint is part of the creative legacy left behind by the Italian fashion designer Valentino Garavani, who died at home on January 19 at the age of 93.  Throughout his career, Garavani became synonymous with redso much so that a myth that his signature brand color, Valentino Rosso, was once patented with universal color matching company Pantone has become part of fashion canon. While other designers, like Jason Wu, Richard Nicoll, and Kate Spade have indeed made custom brand colors with Pantone, the company says Garavani never turned Valentino Red into an official Pantone hue. Pantone swatch or no, though, one thing is certain: Valentino mastered the art of the brand color. Garavani founded his eponymous fashion house, Maison Valentino, in 1960, alongside his business partner Giancarlo Giammetti. From that year to his retirement in 2008, Garavani wowed the fashion world with his romantic silhouettes and sharp tailoring, designing iconic looks for stars including Princess Diana, Sophia Loren, Audrey Hepburn, Grace Kelly, and Jackie Onassis (who famously wore Valentino on her second wedding day in 1968).  Amidst a career packed full of visionary moments, perhaps Garavanis most enduring impact on fashion design will be his approach to color. From the earliest days of his career, Garavani established his own signature shade of reda move that many modern brands make official through collaborations with Pantone. For an haute couture fashion house, it was an ahead-of-its time branding approach that made the Valentino name unforgettable. [Photo: Eric Vandeville/Gamma-Rapho/Getty Images] Red all the way down Garavanis love affair with red began even before he founded Maison Valentino. He debuted his first red dress, called Fiesta, in 1959, featuring an orange-leaning red tulle with a skirt full of rosettes. In the 2022 book Valentino Rosso, Garavani wrote of the color, “I think a woman dressed in red is always wonderful, adding, she is the perfect image of a heroine. From 1959 onward, he would include at least one red dress in every one of his collections. View this post on Instagram A post shared by @vintagefashionguild In 1985, Giammetti explained this pattern to Vogue: Valentino has superstitions that became status symbols. He did red once, and now you have red in every collection. Most of our statements came to be because we are romantic; we dont like to throw away things we like or that bring good luck.  Natalia Vodianova, Valentino, Natalie Imbruglia, and Eva Herzigova. Moscow, 2008. [Photo: Chris Jackson/Getty Images] Despite the ubiquity of Valentino Rosso, the shade isn’t actually an official Pantone color. According to Laurie Pressman, vice president of the Pantone Color Institute, the company has no record of creating a custom Valentino redthough, she adds, the color mix he used was reportedly a combination of 100% magenta, 100% yellow, and 10% black. After Garavani’s retirement, Valentino did get its own Pantone color in 2022 under then-creative director Pierpaolo Piccioli, who used a custom pink to establish his imprint on the brand. An emperor of fashion, and master of brand color In many ways, Garavanis obsession with his signature color presaged the modern era of luxury branding. Over the course of the past two decades or so, brands including Bottega Veneta, Tiffany & Co., and Herms have made their own keystone colors (green, blue, and orange, respectively) more prominent in their branding. In an interview with The Wall Street Journal in 2022, Pressman explained that newer companies are leveraging color to stand out in a crowded digital market. Rather than waiting to develop a signature brand color over time, theyre looking to establish one as soon they come to market: Now what took years doesnt [anymore], because were seeing it on a phone every day, she told the publication. Garavani instinctively understood the power of color to send a message, long before it was a necessity for digital communicationand his lucky hue became his brands biggest asset. It has such vitality and allure that I dont just like seeing it on clothes, but on houses, in flowers, on objects, in details,” he wrote in Valentino Rosso. “It is my good-luck charm. “That red is a bewitching color, standing for life, blood and death, passion, love, and an absolute remedy for sadness and gloom,” Pressman says. Valentino did not respond to a request for comment.


Category: E-Commerce

 

2026-01-21 19:15:00| Fast Company

The day after French President Emmanuel Macron wore a pair of Henry Jullien Pacific S 01 aviator sunglasses during his speech at the World Economic Forum in Davos, Switzerland, the world wanted to know more about his eyewear. Search interest for Macron’s shiny, reflective sunglasses spiked Wednesday, and the French luxury eyewear brand’s website is down at time of this writing. All it takes is one world leader sporting a ready-to-wear garment or accessory for a brand to get a global spotlightand just maybe become a meme. Like interest shown to the Nike tracksuit Venezuelan President Nicolás Maduro was pictured wearing earlier this month after he was seized by the U.S., interest in Macron’s shades is just the latest example of a newsmaker driving attention to a piece of fashion, and parlaying a news item into an internet meme. Before you could buy a “Make America Great Again” hat on President Donald Trump’s website back in 2016, he wore one himself. Watch the news and shop the look. Macron’s shades, which cost 659 euros, or $770, weren’t worn primarily as a fashion statement, but to prevent something more unsightly, according to the explanation from his press office. Macron’s office told Reuters he wore the sunglasses because of a burst blood vessel in his eye, and he was indeed spotted last week with one bloodshot eye. While Macron’s sunglasses hid his eye, they also had the added benefit of sending a visual message that accompanied the contents of his speech. Macron called out U.S. tariffs during his address and urged “more stability” in the world and respect over bullying while wearing a more-than-a-century-old French luxury brand. Online, some people thought Macron’s sunglasses looked cool, whereas Trump mocked him. “I watched him yesterday with those beautiful sunglasses. What the hell happened?” Trump remarked during his Wednesday address in Davos. But if Macron hadn’t worn the sunglasses, everyone would be talking about his red eye. Instead, they’re talking about his expensive aviators. The sunglasses drew attention to Macron’s speech, but they also made him look like a French Top Gun fighter pilot at a moment when he needed to communicate that he meant business. They also recalled former President Joe Biden at a time when the West feels unmoored as the U.S. shrinks from its post-World War II leadership under Trump. This wasn’t the type of speech one could wear Oakleys to. Macron’s choice of sunglasses for such an important speech was just right.


Category: E-Commerce

 

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