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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
Casetify is bringing back the accessories based on Neon Genesis Evangelion that it originally launched in 2023, giving you another chance to grab one or two cases for your Apple devices. The crown jewel of the collection is perhaps the collectible case for the AirPods Pro and Pro 2, which was designed to look like the head of Evangelion Unit-01. It opens from the back to reveal a removable inner case that provides another layer of protection. You could also just carry the inner case if the Unit-01 head is a bit too bulky to fit in your bag or if you want to keep it pristine. In addition, the collection features cases for iPhones and iPads, including all iPhone 16 models, with photos of Eva pilots, as well as typography highlighting key terms from the anime series. Casetify says its cases aren't just for collection purposes, though, and can actually protect your devices with their impact-resistant design. There's also a MagSafe charger with a cord that resembles Evangelion units' umbilical cables, as well as other MagSafe-compatible accessories. The collection is now available from Casetify's Co-Lab page, its Co-Lab app and its physical studio locations. Take note that some of these items sold out quickly the first time around, especially the AirPods case which Casetify called a "sought-after item." Casetify This article originally appeared on Engadget at https://www.engadget.com/mobile/casetifys-evangelion-collection-returns-for-evangelion-day-134559673.html?src=rss
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The feud between WP Engine and Matt Mullenweg, WordPress co-founder and Automattic CEO, recently came to a head when the web hosting service sued the latter, accusing him of "abuse of power, extortion and greed." In a new blog post, Mullenweg said his opponent's attacks on him and his company have been effective enough so that "a good chunk of [his] Automattic colleagues disagreed with [him and his] actions." As a response, he created a "buy-out package" that offered employees $30,000 or six months of salary, whichever is higher, if they resign. A total of 159 people, or 8.4 percent of the company, took the offer. Most of the employees who left came from the company's Ecosystem / WordPress business, while the rest came from the division working on apps like Tumblr and Cloudup. As TechCrunch notes, Mullenweg gave the event a positive spin and exclaimed that "the other 91.6 percent gave up $126 million of potential severance to stay!" Mullenweg called WP Engine a "cancer to WordPress" and accused the company of violating WordPress trademarks. He said they offered WP Engine the option to "pay a direct licensing fee, or make in-kind contributions to the open source project," but the company refused. WP Engine argued that its use of the WordPress trademark was legal. In response, the WordPress Foundation changed its trademark policy page to say that the "WP" abbreviation is indeed not covered by the WordPress trademark, but to please not use it "in a way that confuses people." It named WP Engine outright and even said that the company has "never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress." The WordPress co-founder also banned WP Engine from accessing some of WordPress' plug-ins and themes, which broke a lot of the websites it's hosting. WP Engine accused Mullenweg of demanding eight percent of the companys monthly revenue as royalty and of libel, slander, as well as of violations of the Computer Fraud and Abuse Act and IRS fraud. In a statement, Mullenweg said he stayed up all night reading the complaint and found the whole thing "meritless." He added that he's looking "forward to the federal courts consideration of [the] lawsuit."This article originally appeared on Engadget at https://www.engadget.com/general/159-employees-leave-wordpress-founders-company-after-extortion-lawsuit-133040801.html?src=rss
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