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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
AI has been used to defraud people through everything from calling voters to faking celebrity giveaways. Now, the US Treasury Department claims machine learning AI has played a critical part in its enhanced fraud detection processes over the past year if a broken clock can be right twice a day, maybe AI can do something good one time? In a new release, the Treasury states it prevented and recovered "fraud and improper payments" worth over $4 billion over the last fiscal year (October 2023 to September 2024). This number represents a tremendous increase from the previous year, which reached just $652.7 million. One-fourth of the $4 billion apparently comes from recovery by "expediting the identification of Treasury check fraud with machine learning AI." Again, does it feel a bit like making a deal with the devil? Yes. But, such is 2024. The $1 billion comes alongside $2.5 billion in prevention from "identifying and prioritizing high-risk transactions" and another $680 million toward additional prevention techniques. The Treasury plans to share the technology with other federal agencies, though some have already implemented their own. The IRS, for example, has taken steps to use AI to find tax evaders, automate services and conduct audits. This article originally appeared on Engadget at https://www.engadget.com/ai/the-us-treasury-is-using-ai-a-vehicle-for-fraud-to-detect-fraud-123845481.html?src=rss
Category:
Marketing and Advertising
With short-form videos becoming extremely common these days, it's not unusual to discover new songs and artists from apps like TikTok and Instagram. Now, Instagram has started rolling out a Spotify integration that will let you add songs you hear from posts and Reels straight to the audio streaming app, 9to5Mac has reported. If an Instagram post uses a song, and it's linked at the bottom of the screen, tap on the song name to go to its audio preview page. There, you'll find a new button that says "Add" with the Spotify logo right next to the audio scrubber. When you tap that Add button, the song will get added to the "Liked Songs" in your Spotify library. You'll have to link your Spotify account with your Instagram the first time you do it, but it becomes a one-tap process after that. The feature is now making its way to all users around the world. Back in August, mobile developer Alessandro Paluzzi found another type of integration between the two apps in development. That feature would allow Instagram users to continuously share what they're listening to on Spotify, which would appear as notes on top of your profile picture. TikTok has had the ability to add songs heard from videos to your music streaming library since last year. Its version of the feature works not just with Spotify, but also with Apple Music and Amazon Music. This article originally appeared on Engadget at https://www.engadget.com/apps/you-can-now-add-songs-to-spotify-straight-from-instagram-posts-120046609.html?src=rss
Category:
Marketing and Advertising
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