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2026-01-30 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs


Category: Marketing and Advertising

 

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2026-01-30 15:31:13| Engadget

Somehow, we live in a world where people can bet on practically anything using sites like Polymarket and Kalshi. In this episode, Devindra and Engadget Senior Reporter Karissa Bell dive into the world of prediction markets. How did we get here? And is endless betting having an effect on the real world? Also, we chat about the new American version of TikTok, which stumbled during its first weekend with a litany of errors and reported censorship.Subscribe!iTunesSpotifyPocket CastsStitcherGoogle PodcastsTopicsWhos going to buy the Samsung Galaxy Z Tri-fold for $2900? 1:18Tesla is killing off the Model X and S lines to focus on its Optimus robot moonshot 6:46Amazon plans to cut 16,000 jobs and close its grocery stores in another round of restructuring 10:45Most of the UK will lose access to Pornhub in a fight over age verification and privacy 21:16Internal messages from Meta about Instagram being a drug for teens could be bombshell evidence at trial 26:59What are prediction markets and why are they suddenly so popular? 32:11As TikTok US stumbles, users ask is it server problems or censorship? 46:55Around Engadget 59:11Pop culture picks 1:01:23 CreditsHosts: Devindra Hardawar and Karissa BellProducer: Ben EllmanMusic: Dale North and Terrence OBrienThis article originally appeared on Engadget at https://www.engadget.com/general/engadget-podcast-what-do-prediction-markets-like-kalshi-cost-us-143113799.html?src=rss


Category: Marketing and Advertising

 

2026-01-30 14:00:00| Engadget

Apple has yet to announce a foldable iPhone, but after years of speculation, the outlines of whats often referred to as the iPhone Fold are starting to come into focus. Multiple analysts and leakers now agree that Apple is targeting a late-2026 launch window for its first foldable phone, positioning it as a premium flagship rather than a niche experiment.As with all pre-launch Apple products, nothing here is official. Plans can change, features can be dropped and timelines can slip. Still, recent reports paint the clearest picture yet of how Apple might approach a foldable iPhone and how it plans to differentiate itself from rivals like Samsung and Google.Below is a roundup of the most credible iPhone Fold rumors so far, covering its possible release timing, design, display technology, cameras and price. Well continue to update this post as more rumors and details become available.When could the iPhone Fold launch?Rumors of a foldable iPhone date back as far as 2017, but more recent reporting suggests Apple has finally locked onto a realistic window. Most sources now point to fall 2026, likely alongside the iPhone 18 lineup.Mark Gurman has gone back and forth on timing, initially suggesting Apple could launch as early as 2026, before later writing that the device would ship at the end of 2026 and sell primarily in 2027. Analyst Ming-Chi Kuo has also repeatedly cited the second half of 2026 as Apples target.Some reports still claim the project could slip into 2027 if Apple runs into manufacturing or durability issues, particularly around the hinge or display. Given Apples history of delaying products that it feels arent ready, that remains a real possibility.What will the iPhone Fold look like?Current consensus suggests Apple has settled on a book-style foldable design, similar to Samsungs Galaxy Z Fold series, rather than a clamshell flip phone.When unfolded, the iPhone Fold is expected to resemble a small tablet like the iPad mini (8.3 inches). Based on the rumor mill, though, the iPhone Fold may be a touch smaller, with an internal display measuring around 7.7 to 7.8 inches. When closed, it should function like a conventional smartphone, with an outer display in the 5.5-inch range.CAD leaks and alleged case-maker molds suggest the device may be shorter and wider than a standard iPhone when folded, creating a squarer footprint that better matches the aspect ratio of the inner display. Several reports have also pointed to the iPhone Air as a potential preview of Apples foldable design work, with its unusually thin chassis widely interpreted as a look at what one half of a future foldable iPhone could resemble.If that theory holds, it could help explain the Folds rumored dimensions. Thickness is expected to land between roughly 4.5 and 5.6mm when unfolded, putting it in a similar range to the iPhone Air, and just over 9 to 11mm when folded, depending on the final hinge design and internal layering.iPhone 17 Pro, iPhone AirEngadgetDisplay and the crease questionThe display is arguably the biggest challenge for any foldable phone, and its an area where Apple appears to have invested years of development.Multiple reports say Apple will rely on Samsung Display as its primary supplier. At CES 2026, Samsung showcased a new crease-less foldable OLED panel, which several sources including Bloomberg suggested could be the same technology Apple plans to use.According to these reports, the panel combines a flexible OLED with a laser-drilled metal support plate that disperses stress when folding. The goal is a display with a nearly invisible crease, something Apple reportedly considers essential before entering the foldable market.If Apple does use this panel, it would mark a notable improvement over current foldables, which still show visible creasing under certain lighting conditions.Cameras and biometricsCamera rumors suggest Apple is planning a four-camera setup. That may include:Two rear cameras (main and ultra-wide, both rumored at 48MP)One punch-hole camera on the outer displayOne under-display camera on the inner screenSeveral sources claim Apple will avoid Face ID entirely on the iPhone Fold. Instead, its expected to rely on Touch ID built into the power button, similar to recent iPad models. This would allow Apple to keep both displays free of notches or Dynamic Island cutouts.Under-display camera technology has historically produced lower image quality, but a rumored 24MP sensor would be a significant step up compared to existing foldables, which typically use much lower-resolution sensors.iPhone Folds hinge and materialsThe hinge is another area where Apple may diverge from competitors. Multiple reports claim Apple will use Liquidmetal, which is a long-standing trade name for a metallic glass alloy the company has previously used in smaller components. While often referred to as liquid metal or Liquid Metal in reports, Liquidmetal is the branding Apple has historically associated with the material.Liquidmetal is said to be stronger and more resistant to deformation than titanium, while remaining relatively lightweight. If accurate, this could help improve long-term durability and reduce wear on the foldable display.Leaks from Jon Prosser also reference a metal plte beneath the display that works in tandem with the hinge to minimize creasing a claim that aligns with reporting from Korean and Chinese supply-chain sources.Battery and other components Battery life is another potential differentiator. According to Ming-Chi Kuo and multiple Asian supply-chain reports, Apple is testing high-density battery cells in the 5,000 to 5,800mAh range.That would make it the largest battery ever used in an iPhone, and competitive with (or larger than) batteries in current Android foldables. The device is also expected to use a future A-series chip and Apples in-house modem.PriceNone of this will come cheap, thats for certain. Nearly every report agrees that the iPhone Fold will be Apples most expensive iPhone ever.Estimates currently place the price between $2,000 and $2,500 in the US. Bloomberg has said the price will be at least $2,000, while other analysts have narrowed the likely range to around $2,100 and $2,300. That positions the iPhone Fold well above the iPhone Pro Max and closer to Apples high-end Macs and iPads.Despite years of rumors, theres still plenty that remains unclear. Apple hasnt confirmed the name iPhone Fold, final dimensions, software features or how iOS would adapt to a folding form factor. Durability, repairability and long-term reliability are also open questions. For now, the safest assumption is that Apple is taking its time and that many of these details could still change before launch. This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/iphone-fold-rumors-everything-we-know-so-far-including-the-leaked-design-130000516.html?src=rss


Category: Marketing and Advertising

 

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