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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
The fate of Warner Bros. Discovery remains the biggest story in Hollywood, with Paramount Skydance refusing to back down from its rival bid to the proposed Netflix acquisition of the company. If the Netflix deal does go through, the companys co-chief executive, Ted Sarandos, has attempted to ease concerns around what that could mean for theaters. In an interview with The New York Times, Sarandos responded to a question about his companys commitment to the theatrical business by insisting that he has no interest in bringing a swift end to it. "We will run that business largely like it is today, with 45-day windows," he said. "Im giving you a hard number. If were going to be in the theatrical business, and we are, were competitive people we want to win. I want to win opening weekend. I want to win box office." Prior to this new NYT interviews publication, Deadline reported that it had been told by sources that Netflix was supportive of a 17-day window, which would obviously be far more damaging to theaters. This came after the Stranger Things finale reportedly banked north of $25m during its brief theatrical run over New Years Eve and New Years Day. Sarandos was also asked if he regretted saying the theatrical business as we know it today is an "outmoded" idea. He told the NYT: "You have to listen to that quote again. I said 'outmoded for some.' I mean, like the town that 'Sinners' is supposed to be set in does not have a movie theater there. For those folks, its certainly outmoded. Youre not going to get in the car and go to the next town to go see a movie." (Movies are actually nascent technology in Sinners, which is set in the 1930s. Bad example, Ted!) He went on to explain that for someone like his daughter, who lives in Manhattan and has a number of theaters within walking distance of her home, the term does not apply in the same way. The Netflix co-chief execs latest comments seem to be designed to appease theater owners as much as the movie-going public, after a number of chains opposed the proposed WBD sale. "Such an acquisition will further consolidate control over production and distribution of motion pictures in the hands of a single, dominant, global streaming platform in a market that is already highly concentrated," said trade organization Cinema United in a statement to Congress.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/netflix-will-give-wbd-movies-45-day-theater-exclusivity-if-deal-goes-through-141223786.html?src=rss
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Marketing and Advertising
Meta is killing the standalone Workrooms app on February 16, 2026. The company presented Workrooms as a virtual reality space where teams can meet and collaborate in an immersive environment when it launched the product. Now Meta says its Horizon platform has evolved enough to support a wide range of productivity apps and tools, so it made the decision to discontinue Workrooms as a standalone app.The company recently slashed its spending on the metaverse and started the process to lay off more than 1,000 employees from its Reality Labs division. Due to those layoffs and organizational changes, it closed three of its VR studios. Reality Labs had lost more than $70 billion since 2021, and Meta told Engadget that it had decided to shift some of its investments from the metaverse towards wearables, such as its AI-powered Ray-Ban smart glasses. The company is also discontinuing Horizon managed services, its subscription service that helps organizations manage their Quest headsets, in February. Users will no longer be able to access the Workrooms app or any of their data in it starting on February 16. Meta is allowing people to download their data if they need it until that date. This article originally appeared on Engadget at https://www.engadget.com/big-tech/meta-is-closing-down-its-vr-meeting-rooms-as-part-of-its-wider-cull-140000422.html?src=rss
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Marketing and Advertising
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