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As I reflect on my personal health journey, its hard not to draw a straight line from the food I ate growing up to where I am today. Food has always been central to my wellbeing. But it wasnt until I became an adult, and sick with a disease that went undiagnosed for many months, that I fully grasped the power of food to either nourish or harm. During that extremely difficult period in my life, trapped in a cycle of inconclusive tests and debilitating symptoms, I came to understand food as medicine and realized that the way our food is grown impacts not just our bodies, but also the ecosystems that sustain us. As the CEO of Rodale Institute, I believe now more than ever that soil health is human health. The land is a living, breathing organism that must be fed and cared for, just like us. When we feed the land, it feeds us. Although Rodale Institute is 78 years old and the birthplace of the modern organic movement, we maintain a start-up mentality: ambitious, forward-thinking, and focused on accelerating regenerative organic agriculture across the country. Weve set a bold goal to transition one million acres of farmland to regenerative organic by 2035. Why? Because how we grow food is deeply connected to rising rates of chronic illnesses like cancer, heart disease, and diabetes. Its time to make a change. Damage the soil, damage ourselves The current state of industrial agriculture in America is alarming. This system prioritizes high yields, chemical inputs, and monocropping at the expense of human and environmental health. Modern farming depends on synthetic pesticides, herbicides, and fertilizers, many of which have been linked to serious health concerns. Studies show people exposed to these chemicals, whether through agricultural work or food consumption, face higher risks of cancer, neurological disorders, and other illnesses. This is not a theoretical concern, its a public health crisis. Exposure to synthetic pesticides has been linked to increased rates of leukemia, non-Hodgkins lymphoma, and prostate cancer. These chemicals may boost short-term yields, but they degrade our soil, kill beneficial microorganisms, and upset the natural balance of ecosystems. When we damage the soil, we damage our food and ourselves. Many of these chemicals also seep into waterways, polluting communities far beyond the farm. A better way forward But there is a better way forward: regenerative organic agriculture. This holistic approach prioritizes soil health, biodiversity, and ecosystem restoration. Unlike conventional farming, regenerative organic methods avoid synthetic chemicals and instead build the natural fertility and resilience of the land. It starts with soil, rebuilding soil health through techniques like crop rotation, cover cropping, and composting. These methods increase organic matter in the soil, which helps it store carbon, retain water, and support microbial life. Healthy soil produces nutrient-dense crops, which nourish the animals and people who consume them. The benefits go beyond soil. Regenerative organic farms foster biodiversity, protect pollinators, and restore natural habitats. This isnt just about growing food, its about restoring balance to our environment and improving public health. Theres a direct link between food and health. When we eat food grown with synthetic chemicals, we ingest substances that can contribute to chronic disease. But when we eat food grown in healthy, organic soil, were fueling our bodies with the vitamins, minerals, and antioxidants they need to thrive. In this way, food becomes medicine. Ive seen this firsthand. Since changing my diet to organic foods, my energy, health, and well-being have dramatically improved. That mysterious illness? It was resolved with dietary and lifestyle changes. I farmed my body back to health. And Im not alone. Millions of Americans suffer from chronic diseases that may be linked to our food system. The evidence is clear. Our farming practices must change if we want to improve soil health and human health. Yet theres a major hurdle: Less than 1% of U.S. farmland is USDA-certified organic, even though consumer demand for organic food is growing rapidly. Transitioning to regenerative organic farming requires commitment, training, and investment, but its an effort we cant afford to delay. The benefits are clear, regenerative organic farming restores our soil, improves health outcomes, and protects our environment for future generations. But we need more than a few dedicated farmers to make this vision a reality. We need widespread adoption, public investment, and strong policy support. Farmers, policymakers, and consumers must come together to build a food system that prioritizes health, sustainability, and resilience. The current food system is broken, but we can fix it. By supporting regenerative organic agriculture, we ensure that our food nourishes our bodies and sustains the land. At Rodale Institute, the farm continues to teach us about reciprocity, nourishment, and connection. We are all stewards of the land and the food that we eat from it. Its time for America to make the transition to a healthier, more regenerative food systemfor our health and our future. Jeff Tkach is CEO of Rodale Institute.
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E-Commerce
Several eyebrows were raised to full mast on Tuesday morning when a visibly upset President Trump dropped an f-bomb on live TV. In response to a reporters question about the tentative ceasefire between Israel and Iran, Trump replied that the two countries have been fighting so long and so hard that they don’t know what the f-ck they’re doing, possibly the first time a U.S. president has purposefully unloaded that term on camera. Although Trumps use of one of the cruder expletives wouldve been jarring at any other time, theres a reason it might have sounded even more discordant than usual at this moment. Its because lately the president has taken to signing off all his posts about the conflict between Israel and Iran with an oddly formal flourish: DONALD J. TRUMP, PRESIDENT OF THE UNITED STATES. While the contrast of Tuesdays f-bomb is giving linguistic whiplash, it also highlights the baffling nature of Trumps new social media signaturesomething that users of X and Bluesky have already been unpacking for days. Before last Saturday, Trump had used the cumbersome sign-off only twice before, with a pair of posts commemorating Easter Sunday on April 20. However, after announcing on Saturday that the United States had carried out bombing strikes on three nuclear facilities in Iran, he began using the prolix word-dump a lot more. It has quickly become a hallmark of his messaging in every step of the unfurling conflictfrom warning Iran not to retaliate, to dismissing its weak retaliation; from announcing that the two countries had reached a ceasefire, to demanding that Israel stick to it. Trump’s branding constantly evolves One potential reason for this new posting habit is that Trump is a consummate troubleshooter, and this may just be the latest evolution of his social media branding. Earlier this year, for example, he augmented his standard MAGA! sign-off, by adding the all-business valediction: Thank you for your attention to this matter! Trumps verbose new sign-off could either be a way to further make his posts read like boilerplate business letters, or its just something hes throwing against the wall to see whether his supporters want him to stick with it. Another reason might be to distinguish certain posts among the greater deluge of social media content he produces. Given that Truth Socialthe platform Trump owns and where his posts liveis estimated to have only 5 million members, most people likely encounter Trumps posts only through media reports and screenshots on bigger platforms such as X and Bluesky. So it might be a shock to learn that the Truth Social posts that break containment represent just a tiny fraction of the presidents prodigious output on the platform. According to the The Washington Post, Trump posted to Truth Social over 2,200 times in the first 132 days of his presidency. The tedious sign-off could be an over-the-top way to differentiate his posts from the myriad dispatches by his social media team, something hes been doing throughout the year with the more brevity-friendly DJT. What seems most likely, though, is that Trump simply wants to imbue his posts about this geopolitical conflict with extra gravitas. He is notoriously obsessed with people who look the part (for instance, by talking about cabinet appointments in terms of central casting), and so perhaps this official-sounding sign-off is what he thinks a commander in chief is supposed to sound like during wartime. In any case, Trumps new habit of ending posts with his full name and title, as though introducing himself in an icebreaker activity at work, has garnered a range of reactions online. A lot of X users have commented on the obviously unnecessary nature of it, while some posters on Bluesky have speculated about whether Trump thinks the formal sign-off confers special powers to his posts, making them inviolable. People on both sites rejoiced when the president accidentally misspelled his first name as Donakd in a post with the long-winded farewell. Several social media users have also pointed out the similarities between Trumps new communication style and how their elderly relatives end texts to the family. Trump signing his own post 'Donald J Trump, President Of The United States' has the vibe of when your Dad writes 'Dad' at the end of a WhatsApp message even though it's already coming from his number.— Mark Watson (@watsoncomedian.bsky.social) 2025-06-24T11:48:33.315Z On Bluesky, the most common response has perhaps been from users incorporating Trumps new long goodbye into the repertoire when mimicking his bizarre, singular style. Like most thins this president does, it has already become a meme. BARRON IS TELLING EVERYONE AT THE WHITE HOUSE THAT HE HAS MY NOSE. HE DOES NOT AND HAS NEVER HAD MY NOSE! DONALD J. TRUMP, PRESIDENT OF THE UNITED STATES!— Tyler (@okty.bsky.social) 2025-06-24T11:57:22.199Z HAL. OPEN THE POD BAY DOORS. IF YOU DO NOT IT IS A MAJOR VIOLATION. OPEN THE POD BAY DOORS, NOW! DONALD J TRUMP, PRESIDENT OF THE UNITED STATES— Jonathan Gilligan (@jgilligan.org) 2025-06-24T13:05:51.238Z Considering that Trump has almost exclusively used this lengthy sign-off in posts about acts related to war, it may be for the benefit of humanity if we never see it again.
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E-Commerce
The rise of misinformation aimed at young girls across digital underscores an urgent need for credible resources, empowering products, and emotionally safe communities. Todays teen girls are navigating puberty and emotional development in a world no previous generation has known, one where their bodies, confidence, and mental health are influenced as much by social media algorithms as by their own biology. And its taking a devastating toll. Popular platforms like TikTok and Instagram are proving to be part of the problem, with one in three girls acknowledging negative feelings about their body, based on what they see in their feeds, on a weekly basis. And while this is beginning earlier and earlier each year, a U.S. study revealed that by age 13, 53% of girls report being unhappy with their bodies, a figure that by age 17, rises to an alarming 78%. All of this during the crucial period when girls self-worth, mental health, and emotional resilience are also being developed. Lack of puberty education and practical support Major surveys show many U.S. girls feel under-prepared for puberty. In one 2021 study, 74% of menstruating students (ages 1319) had questions about their periods, yet just 43% said schools openly discussed this puberty milestone. A 2023 poll of American women found only 15% felt prepared for their first period, 48% said they were not prepared, and 21% did not understand what was happening at their first menstruation. A 202122 national health survey found 31% of girls (ages 1217) reported anxiety symptoms and 25% reported depression. Feelings of isolation and stigma are common. In a representative teen poll, 45% of girls said theyd been too ashamed or embarrassed to seek help when they had questions about their bodies (e.g. puberty or menstruation). Likewise, 58% of teens agreed that society is not set up for them to manage puberty and menstruation with full confidence. And heres the reality: Puberty isnt what it was 10 years ago. Menarchea girls first periodnow arrives as young as age 9. Girls are navigating their most vulnerable stages of growth and development in a digital age with little support. Recently, Cloudstate CEO Meg Smith spent 16 months with global focus groups, conducting surveys and conversations with hundreds of Gen Z girls and their parents. By the end, one thing was clear: Girls today need a brandand a safe spacethat actually puts the needs and voices of their community first. The digital puberty space Gen Z actually wants Platforms like Cloudstates Girl Talk Live (GTL), a first-of-its-kind digital destination designed for girls navigating pubertys emotional and social rollercoasters in todays hyper-connected world, is a necessary first step. Cloudstate understands young girls today arent interested in a sterile medical site or a glorified product forum. Instead, they want a hype-worthy, judgment-free zone where they can ask the real stuff, connect with relatable big sister mentors, and access expert-backed advice on everything from body confidence to friend drama to managing anxiety. They thrive in places that feel like their closest squadbut smarter, safer, and kinder. We are here to provide just that. But we also know that resources alone arent enough. Some of the earliest experiences girls have with their changing bodies, like shopping for their first bra, are deeply emotional milestones too often treated as transactional. Thats why we are reimagining what that moment looks and feels like. Our brand isnt just selling bras, were creating confidence-first products designed to support a girls emotional, physical, and mental growth. Because for girls, a bra isnt just a bra. Its an early, intimate encounter with their changing bodyand it deserves care, kindness, and community to go with it. Because Gen Z girls deserve better Puberty is biologically wired to be an emotionally intense time. In the digital age, that natural vulnerability is amplified by forces girls were never meant to navigate alone. Its time brands and influencers stop offering products and advice that may be unqualified and harmful, without providing emotional support, real conversation, and a seat at the table. Gen Z girls aren’t simply accepting how they should deal with puberty. They are challenging what is offered to them and demanding an experience that is better than the generations that came before. They are rewriting the rules of puberty cultureand its time we all listen. Blake Simpson is strategic growth and corporate affairs officer at Cloudstate. Meg Smith is founder and CEO of Cloudstate.
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E-Commerce
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