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The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Well, this year was a wild ride. As we turn the page to 2025, its time to set intentions and make our own agency New Years resolutions. If your company is anything like ours, youve already met with your internal teams to determine what steps you will take to level up this year. This isnt one-size-fits-all. Your approach may look entirely different, depending on your: Niche and target market Unique goals Resources Team structure This new year is all about progress, and were ready to raise the bar. Here are five ways were leveling up our game in the new year. 1. EMPOWER OUR TEAMS WITH AI TRAINING If you havent already implemented AI training, youre missing out on a major opportunity to amplify. For us, 2025 is all about ensuring every team member knows how to leverage AI tools effectively and responsibly. We are prioritizing hands-on training programs, including our Thursd-AI workshops. Adopting AI isnt just about saving time; its about giving our teams the tools to push boundaries and feel empowered in their work. The teams that are curious and exploring AI are the ones leading change, and were making sure were right there at the forefront. 2. STRENGTHEN OUR COLLABORATION AND FLEXIBILITY Weve always been a remote agency that values collaboration and flexibility. Flexibility is the future of work, and were leaning into that by enhancing how our team collaboratesno matter where theyre working from. Were creating new ways for our remote team to connect, whether planning event space layouts in the Meta Wooorld app or playing a round of mini golf in apps like Walkabout. 3. REFRESH OUR MARKETING AND SALES MATERIALS Its been a busy year. Like most agencies, our internal marketing projects often take a backseat to client projects and tight deadlines. But were changing that in 2025. Were refreshing everything, from our capabilities deck, to our one-pager, and everything in between. Our team is continuously evolving, and our materials need to keep up. Whats more, our marketing should reflect the same creativity, innovation, and strategic thinking that we deliver each day for our clients. By getting this task off the back burner, well have stronger tools to win over new clients and showcase our value. 4. DOUBLE DOWN ON EMERGING PLATFORMS AND TRENDS This past year, we experimented A LOT with immersive virtual reality (VR), augmented reality (AR), and mixed reality (MR) environments. We dont take this lightly. The digital marketing world is expanding beyond traditional platforms, and if youre not actively trying to get ahead, youre falling behind. At the start of 2024, we gifted all of our employees a VR headset to experiment with. As we look back at the year, weve managed to incorporate VR into our creative workflows in such incredible ways! This past month, one designer even created an immersive experience to excite team members about our upcoming 2025 company retreat. This mindset and hands-on approach opened up new opportunities and allows us to now build similar campaigns for our clients. 5. MAINTAIN A CULTURE OF CONTINUOUS INNOVATION Innovation isnt just a buzzword at Quantiousits the foundation of our company and culture. In 2025, were continuing to foster this through regular team workshops, think tanks, and collaborations with other creatives. This culture extends to how we approach client work, surpassing limits and introducing innovative strategies in our campaigns. This focus is what will keep our workand our clientson the cutting edge of whats possible. We know that the future of marketing will be as exciting as it is challenging. Thats why our goal is to not just adapt to change, but to drive change! The year ahead is full of opportunities for agenciesand companies of all typesto push limits, surprise clients/customers, and show whats possible in marketing. For your New Years resolution, vow to level up and deliver your best work yet. Lisa Larson-Kelley is founder and CEO of Quantious.
Category:
E-Commerce
The Golden State Warriors are known for their electrifying plays and superstar Stephen Curry, but now the team is pioneering a fresh gameplan: blending sports and entertainment in a way no NBA franchise has before. As the first and only NBA team with its own record label, Golden State Entertainment, the Warriors are expanding their reach with For the Soil, a new album released this week. The projectfeaturing more than a dozen Bay Area music artists, including E-40, Too $hort, Saweetie, G-Eazy, Goapele, LaRussell, and Larry Junearrives just in time for the league’s All-Star Game weekend in San Francisco. A basketball team with a record label is unheard of until now, which is a testament to the Warriors and the Bay, said P-Lo, a Filipino American rapper who produced For the Soil, a collaborative release between Golden State Entertainment and Empire, a distribution and publishing company. He will perform live during an NBA All-Star tipoff party on Thursday at Thrive City, a 11-acre community gathering space surrounding the Chase Center. This is about innovation, bringing a new idea to the table, said P-Lo, a lifelong Warriors fan who has worked with artists such as Yo Gotti, Saweetie and Kehlani. He’s no stranger to the franchise, riding his convertible car as part of the Warriors championship parade, celebrating the team’s title in 2022. We’re here to break barriers while I’m trying to process it all,” he added. “I’m grateful for this opportunity. Warriors guard Gary Payton II said he plans on listening to the album. For me, to be the first team to have a music company, or production company, its kinda cool, Payton said. P-Lo is running it, and getting it done. I know theres a lot of talented Bay Area artists behind it, so its something to look forward to and be excited about. P-Lo played a key role in bringing together the Bay Areas top artists, contributing to all nine tracks on the album. He began the process late last summer, collaborating with local talent to craft a well-rounded project. P-Lo can produce, rap and bring all these artists who are like family to him, said David Kelly, an executive with the Warriors. He spearheaded the launch of Golden State Entertainment in 2022 before the team won the championship that year. Several NBA teams have partnered with artists over the years: Drake as the global ambassador for the Raptors, Jay-Z as a former minority owner of the Brooklyn Nets, and the Miami Heat collaborating with DJ Khaled, who performed at games. The Atlanta Hawks have also embraced their citys rap scene, working with T.I., 2 Chainz, and Quavo. But an NBA team with its own record label and entertainment division? Thats where Kelly saw an opportunity for the Warriors to break new ground. He said creating a label, intersecting hip-hop and basketball made sense. Its just kind of authentic and natural to the culture, said Kelly, who joined the organization in 2011 and currently is the chief business officer of Golden State Entertainment. It seems like a lot of times people try to force them apart or mesh them together that dont make sense. But if you grew up a part of both, they naturally intertwine. Kelly first pitched the idea of the Warriors having a record label to then-president Rick Welts before bringing it to the teams owner, Joe Lacob, and co-executive chairman Peter Guber. He said the Warriors’ leadership embraced his vision, and he hopes more pro teams will follow suit. Its seeing the culture being presented in a way thats true and reflective on a grand international scale, said Kelly, a former Chicago-based rapper, whose stage name was Capital D. Hopefully this is the first of many for Golden State and the culture. By Jonathan Landrum Jr., AP entertainment writer AP Sports Writer Schuyler Dixon contributed to this report in Dallas.
Category:
E-Commerce
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Eggs Up Grill has 90 restaurants in nine southern states, up from 26 in 2018. Florida-based Another Broken Egg Café celebrated its 100th restaurant last year. Fast-food chains are also adding more breakfast items. Starbucks, which launched egg bites in 2017, now has a breakfast menu with 12 separate items containing eggs. Wendys reintroduced breakfast in 2020 and offers 10 items with eggs. Reviews website Yelp said 6,421 breakfast and brunch businesses opened in the United States last year, 23% more than in 2019. In normal times, producers could meet the demand for all those eggs. But an ongoing bird flu outbreak, which so far has forced farms to slaughter nearly 159 million chickens, turkeys and other birds including nearly 47 million since the start of December is making supplies scarcer and pushing up prices. In January, the average price of eggs in the U.S. hit a record $4.95 per dozen. The percentage of eggs that go to U.S. restaurants versus other places, like grocery stores or food manufacturers, is not publicly available. U.S. Foods, a restaurant supplier, and Cal-Maine Foods, the largest U.S. producer of shell eggs, did not respond to The Associated Press’ requests for comment. But demand from restaurants is almost certainly growing. Foot traffic at U.S. restaurants has grown the most since 2019 for morning meals, 2019, according to market research firm Circana. Pre-lunchtime hours accounted for 21% of total restaurant visits in 2024. Breakfast sandwiches are the most popular order during morning visits, Circana said, and 70% of the breakfast sandwiches on U.S. menus include eggs. Eggs Up Grill CEO Ricky Richardson said breakfast restaurants took off after the COVID pandemic because people longed for comfort and connection. As inflation made food more expensive, customers saw breakfast and lunch as more affordable options for eating out, he said. The growth in restaurant demand reverses a pattern that emerged during the pandemic, when consumers tried to stock up on eggs for home use but restaurants needed fewer of them because many of them had to close for a time, according to Brian Earnest, a lead economist for animal proteins at CoBank. Changing preferences since then have caused further market strain. Americans are increasingly looking for protein with few added ingredients, and eggs fit that bill. Consumers think eggs are really fresh, so if youre making something with eggs, you know its fresh, Earnest said. To address animal rights concerns, McDonalds and some other companies have switched to 100% cage-free eggs, which limits the sources they will buy from. Ten states, including California and Colorado, have passed laws restricting egg sales to products from cage-free environments. It makes the market much more complicated than it was 20 years ago, Earnest said. The higher prices are hitting restaurants hard. Wholesale egg prices hit a national average of $7.34 per dozen last week, according to the U.S. Department of Agriculture. That was 51% higher than at the beginning of the year. Wholesale costs may be higher than retail prices since grocers use eggs as a loss leader to get customers in the door. Some chains, like Waffle House, have added a surcharge to help offset the cost of eggs. Others may turn to egg substitutes like tapioca starch for some recipes or cut egg dishes from the menu, said Phil Kafarakis, the president and CEO of the International Foodservice Manufacturers Association. First Watch President and CEO Chris Tomasso said eggs are critical for the chain’s brand and are found in the majority of its offerings, whether at the center of the plate or as an ingredient in batters. So far, he said, the company has been able to obtain the eggs it needs and isn’t charging extra for them. First Watch is also increasing portion sizes for non-egg items like meat and potatoes, Tomasso said. Richardson, of Eggs Up Grill, said he recently met with franchisees to discuss adding a surcharge but they decided against it. Eggs have always been and will continue to be an important part of American diets, Richardson said. Dee-Ann Durbin, AP business writer
Category:
E-Commerce
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