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2025 unleashed the enormous potential of AI. According to Pew Research, 62% of adults say they interact with AI at least several times a week, and 73% of U.S. adults say they are at least a little bit willing to let AI assist with their day-to-day activities. However, while most people today use AI primarily for answering their questions or researching products to buy, the real opportunity isn’t in better search functionality alone. In the consumer tech industry, we are at the threshold of a generational opportunity to leverage AI to make peoples lives better and more meaningful, saving them time on what they need to do so they can focus on doing what they want to do. We need to champion a fundamental shift in how we design technology from interfaces we control to companions we trust. Not through more screens or settings, but through intelligence that shapes what you see, how you cook, how you clean, and how your home responds to youoften invisibly, and always intentionally. This is what real AI looks like: a companion. It learns your habits. It helps without demanding attention. It anticipates rather than interrupts. In 2026, AI moves from optional to indispensable, especially inside the home, where its impact will be most personal. INVISIBLE INTELLIGENCE The signals are unmistakable. In an internal consumer survey Samsung conducted in late 2025, 74% of respondents said they want to see at least some personal tech become more human-like or instinctive. For example, that includes AI that recognizes context and anticipates needs without constant input. What does this look like in daily life? Imagine TVs that automatically optimize picture and sound based on what you’re watching and your room environment. Refrigerators that understand ingredients and suggest meals without you having to ask. Appliances that work together seamlessly, reducing everyday friction rather than adding complexity. That’s what invisible intelligence looks like. Whats ahead is exciting. Im just back from the Consumer Electronics Show in Las Vegas where the conversation around AI reached a crescendo. Samsung debuted a vision for AI Living that unifies intelligence across a broad ecosystem of mobile devices, home appliances, TVs, and services to bring connection, bringing the benefits of AI to create experiences that understand people and adapt to their lives. INTUITIVE, NOT INTRUSIVE I believe that AI must feel intuitive, not intrusive. In practical terms, a companion frees up something valuable: time and mental load. When your home acts like a companion by handling routine decisions, adjusting temperatures, suggesting meals, and managing energy, it returns your attention to what actually matters. Connection with family. Creative work. Rest. But a real companion cant operate in isolation. Innovation should no longer be individual AI features. Real companionship requires orchestration across an ecosystem of dozens of devices that actually know each other, learn together, and move in concert. This requires open standards, multi-brand compatibility, and foundational trust. Privacy and security can’t be afterthoughts. If your home is a true companion, it must be a trustworthy companion. That foundation is non-negotiable. As AI becomes a constant presence in our lives, the companies that win won’t be the ones with the most features. They’ll be the ones that understand something fundamental, which is that the best technology is the technology you don’t think about. The question isn’t whether AI companions are coming. They are. The question is whether we design them thoughtfully, to be our true partners in daily life or to be systems that extract value while appearing to serve us. In 2026, we are choosing genuine companionship. Yoonie Joung is President and CEO of Samsung Electronics North America.
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E-Commerce
A reader asks: A while back, an employee who reported to me (Im a man) became visibly pregnant soon after she started. But she never brought it up. Not with me, not with HR, not with anyone. I didnt ask her about it, though nearly everyone else in our office asked me. I cringed when I responded since it was obvious she was pregnant but I felt that I needed to protect her privacy. I felt like I was walking around on pins and needles with this very obvious elephant in the room. Her job description included occasionally lifting objects up to 40 pounds, and the only way I treated her differently was that I went out of my way to pick up anything remotely heavy. Eventually, she was put on bed rest and had her baby a week later. She did not return to the organization. The office was a very friendly place, and I know the employees would have loved to have thrown her a baby shower and all those fun things. But I realize I was handed a hot potato, from several different angles. Should I have addressed this directly with her? Or was I fine to ignore it? Green responds: You were right to ignore it, awkward and strange as it felt. Sometimes when people think someone looks obviously pregnant, they actually arent. Sometimes thats just their body shape, even if its new. Other times theyre pregnant but know they wont be carrying the baby to full-term because of a medical situation and dont want to talk about that at work. I know the argument is that the employer needs to plan for the persons maternity leave (or departure in this case). And generally people do eventually announce their pregnancies at work for that reason. But when someone chooses not to, theres usually a reason for that choiceand as a manager Id err on the side of respecting that. After all, other situations can cause someone to suddenly need medical leave without any heads-up or to need to resign without notice, and employers deal with those and make do. Of course, the counterargument to this is that if an employee knew months in advance that theyd need several months off for, say, surgery, and didnt bother to tell anyone until the day before, that would be a problem. But again, we dont know the full story here, most pregnant people do announce their pregnancies, and the fact that she didnt likely indicates she had a reason for wanting privacy. If we get an epidemic of people not announcing their pregnancies until the day before they go on leave, thus leaving employers everywhere in the lurch, we can revisit that, but right now its not typical, its reasonable to assume something was up, and you were right to err on the side of respecting her privacy. One last thing: Its important to note that any concern should be solely confined to the employers ability to plan for the employees sudden absence. The offices interest in giving this person a baby shower is 100% not relevant. If she had wanted that, she would have shared the pregnancy. She didnt, and that matters much more than anyones desire to celebrate with her.
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E-Commerce
With a ring of massive columns and seating for more than 70,000 people, President Donald Trump may be getting the football stadium of his dreams. Renderings have just been released of the proposed design for a new stadium for the Washington Commanders NFL team, and the aesthetic is right in line with an architectural style the Trump administration has been championing with increasing passion. The stadium is an oval of dozens of white columns recalling the classical-influenced architecture of some of the capital’s most recognizable buildings. [Image: HKS] Designed by the architecture firm HKS, the stadium’s concept takes one of the most familiar elements of classical architecturethe columnand turns it into the defining feature of the building. Cascading around the stadium’s perimeter with heights upward of 100 feet, the columns are topped by a concave ellipse, also a marble-like white color, that holds a semi-transparent roof. Glass between the columns offers views into the structure, which would glow from within during events. The stadium’s design is a reflection of the Trump administration’s desire for an official embrace of the classical and neoclassical architecture that has typified federal buildings since the earliest days of the republic. Drawing influence from the columns and pediments abundant in the buildings of ancient Greece and the Roman Empire, this classical architecture style can be seen at the White House, the Capitol Building, and the Supreme Court, among many other buildings across the city and country. It’s a style the Trump administration has sought to reassert as the federal standard, issuing executive orders in both of his terms to make classical architecture the preferred style for new federal projects. The group behind this effort, the National Civic Art Society, has been working for decades to convince national leaders that traditional design, not the modernism that emerged in the postwar years, is the most appropriate style for federal architecture. [Image: HKS] Trump’s architectural preferences Trump, the longtime real estate developer, has made this a key part of his agenda. His desire for more classical architecture has trickled down through Trump appointees to the agency that oversees the design of all significant projects in Washington, D.C., the National Capitol Planning Commission (NCPC). NCPC chair Will Scharf, appointed to the commission in July 2025 by Trump, recently called on officials from the Washington Commanders to ensure the new stadium “incorporates architectural features in keeping with the capital more generallyclassical, neoclassical elements.” Speaking at a recent NCPC meeting, Scharf said, “I think really going back to classical antiquity, arenas and stadiums have played a vital role in the urban cityscape . . . I think there were several decades in American history where we unfortunately really got away from that, much to the detriment of the fan experience.” [Image: HKS] The stadium would sit on the site of the demolished Robert F. Kennedy Memorial Stadium, the team’s former home. That site aligns directly with Washington, D.C.’s L’Enfant Plan, the city’s 1790 urban plan that crisscrossed the area with diagonal axes and carefully configured views of buildings like the Capitol, the Washington Monument, and the White House. Trump’s preference for classical architecture in the capital is beginning to influence development in the city. Under the NCPC’s authority, the stadium project could be its most imposing expression. The design from HKS shows a willingness to play along. In a press release, HKS global venues director Mark A. Williams says the project’s design was guided by its “significance of place.” [Image: HKS] “Monumental in presence, grounded in the L’Enfant Plan, and scaled to the urban fabric of the District, the stadium design will be a bold civic landmark that carries the city’s architectural legacy forward in a way that is confident, dynamic, and unmistakably Washington, D.C.,” he says. It could also become unmistakably Trump, as the president’s architectural preferences reverberate through the capital. (Trump has also called for the stadium to be named after himself.) Construction on the Commanders stadium could start in 2027, with an opening date in 2030, a year after the constitutionally mandated end of Trump’s final term.
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E-Commerce
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