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Real estate platform Zillow has introduced comprehensive climate risk information to its property listings across the United States. It will soon feature data on five critical environmental hazards flood, wildfire, wind, heat and air quality for each home listed for sale. In addition to numerical scores, the tool provides potential buyers with interactive maps showing risks nearby, as well as historical data ("1 large wildfire within 20 miles since 1984") and projections ("this property has a 100% chance of flooding over the next 30 years"). The information is provided by climate risk modeling firm First Street, which provides a similar but less in-depth set of data to Zillow's competitor Redfin. Environmental concerns are making their way into real estate decisions. In a 2023 survey of 12,000 prospective buyers, Zillow found that 80% consider at least one climate risk when determining where to look for a new home. Most likely to do so? Millennial and Gen Z shoppers, who now comprise 54% of home buyers. Notably, just 23% of all buyers consider moving somewhere with fewer climate risks, while 27% plan to move to an area with more climate risks, where prices are likely to be lower. Affordability remains key, especially for first-time buyers.That said, buyers and sellers will increasingly take climate risk data into account as home insurance premiums skyrocket and worries about health and safety escalate. Beyond real estate: which climate-related information should your company unlock to help people make better decisions? Which risks are specific to your industry, and how can you make them transparent and easy for the average consumer to comprehend and act on?
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Marketing and Advertising
Apple is reportedly going to add digital car key support in the Wallet app for some Volvo, Polestar and Audi vehicles. Currently, Apples digital car key support list includes vehicles from Kia, BMW, Lotus and several other manufacturers. The digital car key function allows iPhone and Apple Watch owners to access, lock or start vehicles just by holding the device near the vehicles NFC reader. The Wallet app must also run in the background or in the foreground, but its not necessary to push any buttons. MacRumors first discovered this possible future update in the Apple Wallet apps backend. However, the publication hasnt revealed any affected models or further details.This article originally appeared on Engadget at https://www.engadget.com/transportation/apple-may-be-adding-digital-car-key-support-for-specific-volvo-polestar-and-audi-vehicles-163625563.html?src=rss
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Marketing and Advertising
Hilton has teamed up with Be My Eyes to make hotel stays more accessible for blind and low-vision guests. The free app links users with sighted volunteers and companies who can help them navigate spaces and complete tasks using video calls. By going to the app's service directory, selecting the "hotels" option then the name of the Hilton brand they're staying at, Be My Eyes users will be connected to dedicated teams at the chain. Hilton staff members can talk users through actions such as finding and adjusting the thermostat in the room, making coffee, adjusting window coverings and moving to different areas of the hotel. The partnership covers brands including Waldorf Astoria, Conrad, DoubleTree by Hilton and Hampton by Hilton, though only in the US and Canada for now. Hilton and Be My Eyes first got together last year to help train the latter's Be My AI language model, which uses GPT-4. The aim was to improve the model's ability to recognize objects in Hilton hotel rooms and how to traverse the spaces. Be My Eyes also uses AI to capture text from things like menus and toiletry bottles to help users understand what's written on them.This article originally appeared on Engadget at https://www.engadget.com/ai/hilton-and-be-my-eyes-team-up-to-make-hotels-more-accessible-for-blind-and-low-vision-users-162522626.html?src=rss
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Marketing and Advertising
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