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YouTube Music has started putting lyrics a previously free feature introduced in 2020 behind a paywall, according to multiple users and 9to5Google. In the latest update, the Lyrics tab in the Now Playing screen displays a warning message: You have [x] views remaining. Unlock lyrics with Premium. Free users get lyrics for five songs, then after that, will only see a few lines before the rest of the song is blurred.Google has been testing the feature since at least September with a limited number of users, according to previous reports. Its been speculated that YouTube may have made the change to recuperate costs spent with lyric aggregators like Musixmatch. Spotify also put lyrics behind its Premium paywall in 2024, but a user backlash forced it to reinstate the feature for free users. Google has yet to confirm the change, and while it appears to be a larger rollout, the feature change could still be in testing. YouTube Musics Premium subscription costs $10.99 in the US with ad-free playback, offline downloads, AI features and more the same as its main rivals Spotify, Apple Music and Amazon Music. This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/youtube-music-starts-limiting-lyrics-for-free-users-101258311.html?src=rss
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Marketing and Advertising
Those cheap hot dogs sold just inside IKEA stores? In the UAE, they've been supersized. IKEA's in-store bistros and restaurants have long been a stroke of commercial genius. Loss-leading hot dogs and meatballs lure millions through the door and keep them fueled through marathon furniture runs. Introduced on 30 January 2026, the retailer's new hot dog stretches to nearly 50 centimeters, dwarfing the standard version and priced at a modest AED 19 (around USD 5). For context, the iconic blue FRAKTA bag is just 5 cm bigger. IKEA leaned into the inherent comedy of scale something so ridiculous it demands to be photographed, shared and discussed. The visual absurdity is the point: images of shoppers clutching what looks like a pool noodle on a bun spread rapidly across social media, turning a food court novelty into a viral moment. And unlike many social-first stunts, this one delivers tangible value: it's a real product, at a real price, available at real stores.TREND BITEIn a media landscape fractured by algorithms and niche feeds, breaking through requires either surgical precision or sheer spectacle. IKEA chose spectacle. The half-meter hot dog taps into what we've dubbed ABSURDDITIES: the growing recognition that maximalist, deliberately over-the-top moves are among the most reliable ways to create shared cultural moments. When nearly a third of social media users log on specifically to find out what everyone's talking about, brands that manufacture unmissable absurdity earn attention that traditional advertising struggles to buy.
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Marketing and Advertising
Amazon MGM just released the final trailer for its upcoming film starring Ryan Gosling, Project Hail Mary, and it provides our first good look at his five-legged alien co-star, Rocky. The movie adapts a 2021 Andy Weir (The Martian) novel of the same name, and follows Dr. Ryland Grace, a scientist who wakes up on a spacecraft far from Earth with no recollection of how he got there or why, only to discover he's on a seemingly impossible mission to stop an extinction event. If you've read the book, you already know we're in for an emotional rollercoaster with this one, and the latest trailer aptly tugs at our heartstrings with a glimpse of the friendship that grows between Grace and an alien he meets after waking up and the incredibly high stakes they're facing. The movie will be released nationwide on March 20, but Amazon announced alongside this trailer that it'll be offering tickets for early screenings in premium formats including IMAX, Dolby Cinema, 4DX and 70MM to Prime members. Those screenings will begin on March 16, and tickets go on sale February 20 through Fandango. This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-final-trailer-for-project-hail-mary-is-here-and-its-an-emotional-ride-213444765.html?src=rss
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Marketing and Advertising
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