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X has lost a legal fight in Australia in which the company tried to avoid a $400,000 fine by claiming that Twitter no longer exists. The creative legal argument, first spotted by ArsTechnica, came amid a more than year-long dispute with Australias eSafety Commission. The commission had asked the company, then known as Twitter, to provide details about its handling of child sexual exploitation on the platform last February. In its response, X failed to answer a number of questions and left some sections entirely blank, the commission said in a statement last year. As a result, the eSafety Commission slapped the company with a more than $415,000 fine for non-compliance. It was an attempt to fight that fine that led to Xs claim that it shouldnt be responsible since Twitter had ceased to exist. From the court filing: X Corp submitted that, on and from 15 March 2023, Twitter Inc ceased to be a person, and therefore ceased to be a provider of a social media service. It was submitted that Twitter Inc therefore lacked capacity to comply with the notice, and that X Corp was not obliged to prepare any report in Twitter Incs place, as X Corp was not the same person as the provider to whom the notice was issued. The argument isnt exactly new for the Elon Musk-owned entity. CEO Linda Yaccarino has also repeatedly claimed that X is a brand new company in a bid to avoid scrutiny. She repeated the line multiple times earlier this year while testifying at a Senate hearing on child safety issues. Australia federal Judge Michael Wheelahan, however, found the claim unconvincing, saying that Xs argument required leaps in logic that were not supported by adequate explanation. X didnt immediately respond to a request for comment. In a statement, eSafety Commissioner Inman Grant cheered the decision. Had X Corps argument been accepted by the Court it could have set the concerning precedent that a foreign companys merger with another foreign company might enable it to avoid regulatory obligations in Australia, Grant said.This article originally appeared on Engadget at https://www.engadget.com/social-media/x-lost-a-court-battle-after-trying-to-claim-twitter-ceased-to-exist-203030765.html?src=rss
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Marketing and Advertising
Samsung will begin using the One UI name for all its consumer devices, now including TVs and home appliances. Executive Vice President Sally Hyesoon Jeong made the announcement at the companys 2024 developer conference (via 9to5Google). The One UI branding was previously exclusive to its Galaxy phones, tablets and wearables. One UI now goes beyond mobile as the software experience for all Samsung consumer devices, Hyesoon Jeong said onstage at the San Jose keynote. Its part of the companys aim for more cohesive branding across its consumer ecosystem, especially as its AI approach evolves. Samsung Samsung also teased that its next software user experience, One UI 7, will arrive with the 2025 batch of Galaxy S phones. One UI 7 will bring a fresh, new look to the entire interface, Hyesoon Jeong said at the conference. She laid out three goals for the upcoming software: simple (with a purpose), impactful (leaving a signature impression), and emotive design that elicits a human reaction from the user. The Samsung VP says the One UI 7 home screen grid represents the more focused design principles. Its sleeker and easier to use, giving you a neat home screen no matter which Galaxy device youre using, said Hyesoon Jeong. Although youll have to wait until early next year for One UI 7, the company said a developer beta will be available to test-drive by the end of this year.This article originally appeared on Engadget at https://www.engadget.com/mobile/samsungs-one-ui-now-covers-all-of-its-consumer-devices-including-tvs-and-appliances-201850799.html?src=rss
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Marketing and Advertising
Once again, the European Union has issued a ruling preventing Meta from going too crazy with user information. The top court in the EU ruled that limits must be put in place for how long Meta and other social media networks can use peoples information for ad targeting strategies. TechCrunch reported that the EUs highest court sided with an earlier opinion published in April by a court adviser. The previous ruling also urged for limits on the amount of time companies could retain customers personal data for the purpose of targeting advertising. The rulings referred its retention guidelines to the blocs General Data Protection Regulation (GDPR) established by the EU in 2018. Recital 65 of the GDPR establishes a persons right to be forgotten and the right to rectification and erasure of personal data. Failure to comply with the GDPR could result in a 4 percent global annual turnover penalty, a number that could reach into the billions for a social media mega-corporation like Meta. Last year, Meta had to pay a $414 million fine (or approximately 390 million) for illegally requiring users of its social media outlets like Facebook, Instagram and WhatsApp to accept personalized ads. The EU and Meta along with other big tech companies like Apple and Google have tangled over the use of personal data in relation to the Digital Markets Act. Meta is currently awaiting a fine ruling for violating the EUs Digital Markets Act when it required users to pay to prohibit the company from collecting and sharing their personal data. Last year, the EUs Court of Justice ruled that Meta needed to obtain consent before delivering personal ads to users in the region.This article originally appeared on Engadget at https://www.engadget.com/social-media/eu-court-rules-social-networks-cant-use-personal-data-forever-193013206.html?src=rss
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Marketing and Advertising
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