 |
|
|
|||||
Unity has released the latest version of its engine for developing games and interactive experiences. Unity 6 has new workflows for creating online multiplayer games and more tools for projects intended for mobile platforms, including mobile web support for Android and iOS browsers. The engine promises improved performance, particularly in graphics rendering, and adds several features for creating more realistic environments via global lighting and other VFX. And it wouldn't be a tech announcement without some AI component; the company has also released the latest version of its Sentis neural network inference library for using AI models within the Unity engine. The company took a real hit to its public perception when it attempted to revise its pricing structure last September. The proposed payment model would charge devs a fee whenever a player downloaded their creation. The move led to outcry among game developers, particularly the indie scene. After a leadership shakeup and a massive workforce reduction, the company walked back most of the changes it had announced. This September, the controversial fee was dropped entirely. This article originally appeared on Engadget at https://www.engadget.com/gaming/unity-mounts-a-comeback-with-launch-of-unity-6-game-engine-205332034.html?src=rss
Category:
Marketing and Advertising
Amazon is reshuffling the deck with its God of War series. After the success of Fallout, it wants its next Prime Video gaming adaptation to live up to those lofty expectations and its apparently willing to start fresh to do so. Deadline first reported on Thursday that the series showrunner and two executive producers have left the project as the streamer recalibrates to move in a different creative direction. Showrunner and executive producer Rafe Judkins (Wheel of Time) and executive producers Mark Fergus and Hawk Otsby (Children of Men and Iron Man) are no longer involved with the project. Amazon and Sony reportedly praised their screenplays, which suggests the shakeup is more about wanting a fresh take than quality concerns. According to Variety, Amazon plans to hire a new showrunner and put together a new writers room to take another stab at a live-action Kratos. Sony / Santa Monica Studio The series is an adaptation of the 2018 franchise reboot that shifted the action from Greek to Norse mythology. Amazons description should sound familiar to anyone who played the game: When his beloved wife dies, Kratos sets off on a dangerous journey with his estranged son to spread her ashes from the highest peak his wifes final wish.[The quest] will test the bonds between father and son, and force Kratos to battle new gods and monsters for the fate of the world. Amazon Studios is co-producing the series alongside Sony Pictures Television. According to Deadline, Santa Monica Studio creative director Cory Barlog is staying on as an executive producer. Also reportedly remaining are PlayStation Productions Asad Qizilbash and Carter Swan, as well as Santa Monica Studios Yumi Yang and Vertigos Roy Lee.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/amazon-is-rebooting-its-live-action-adaptation-of-the-god-of-war-reboot-203305237.html?src=rss
Category:
Marketing and Advertising
The Federal Communications Commission (FCC) could go all the way with a proposed fine against ESPN. The proposal calls for a penalty of $146,976 against ESPN for violating the Emergency Alert System (EAS) rules when the network aired ads to promote the 2023-2024 NBA season. The FCC said the tones were used in the absence of an actual emergency. Penalty! ESPN faces a proposed FCC fine for using an emergency alert tone in a promo ad. Using this tone is out of bounds - it's a public safety hazard to confuse or desensitize viewers to actual emergency alerts. As the refs for these important systems, we made the call. The FCC (@FCC) October 17, 2024 The offending ads contained the unauthorized EAS tune and were aired six times from October 20 to 24, 2023. Several complaints were filed on October 20 about the TV spots. The cable network admitted in response to a letter of inquiry that it used the EAS attention signals in the ads. ESPN will have an opportunity to respond to the proposed fine. The Commission will examine all the evidence and legal arguments surrounding the alleged illegal tone use before making a final decision on the matter. This is the third time the network misused an emergency tone on air. The FCC issued a $1.12 million fine as part of a forfeiture order in 2015 when ESPN used EAS tones a total of 13 times across three of its cable networks. ESPN violated EAS tone usage rules a second time during an airing of one of its 30 for 30 documentaries Roll Tide/War Eagle, leading to a $20,000 fine in 2021.This article originally appeared on Engadget at https://www.engadget.com/big-tech/espn-faces-146k-fine-for-using-emergency-alert-tones-in-nba-ads-200054993.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||