2024-07-17 15:15:34| Engadget
As far as the EU is concerned, TikTok requires strong, ongoing regulations. The EU's General Court dismissed an action brought by TikTok's parent company, ByteDance, which argued that the platform shouldn't be considered a "gatekeeper" under the Digital Markets Act (DMA). The designation came in September 2023, and ByteDance filed to undo it just two months later.
ByteDance had painted TikTok has an up and comer EU market, citing pushback through the development of Reels and Shorts the General Court disagrees: "Although in 2018 TikTok was indeed a challenger seeking to contest the position of established operators such as Meta and Alphabet, it had rapidly consolidated its position, and even strengthened that position over the following years, despite the launch of competing services such as Reels and Shorts, to the point of reaching, in a short time, half the size, in terms of number of users within the European Union, of Facebook and of Instagram."
ByteDance had argued that TikTok was not dominant in the EU market, citing Instagram's Reels and YouTube's Shorts as meaningful competition. The General Court disagreed, writing that "although in 2018 TikTok was indeed a challenger seeking to contest the position of established operators such as Meta and Alphabet, it had rapidly consolidated its position ... to the point of reaching, in a short time, half the size ... of Facebook and of Instagram."
The General Court added that TikTok meets the qualifications set out to be a gatekeeper: a 75 million ($82 million) global market value, over 45 million monthly active end users and over 10,000 yearly active business users across the EU over the last three years.
The DMA went into effect in March and prohibits gatekeepers including Alphabet, Meta, Amazon and more from favoring their own platforms or forcing users to stay inside their company's ecosystem. ByteDance has just over two months to launch an appeal with the Court of Justice, the EU's highest court. This article originally appeared on Engadget at https://www.engadget.com/tiktok-will-still-be-a-gatekeeper-under-the-digital-markets-act-eu-rules-131534890.html?src=rss
Category:
Marketing and Advertising
Latest from this category |
|
|
