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Square Enix just announced a new sub-brand called Dragon Quest Golf, which is exactly what it sounds like. Its a team dedicated to making golf merchandise and accessories based on the long-standing JRPG franchise. As expected, one of the brands initial offerings is a golf ball based on the iconic blue Slime. This is typically the first enemy players encounter in a DQ game. The company will showcase more merch at the 59th Japan Golf Fair on March 7, though Square Enix hasnt yet revealed any other gear besides the aforementioned ball. I could see a golf bag based on a Weartiger or tees designed to resemble an Eggsoskeleton. Maybe a super-powerful driver named after a Golem? The possibilities are endless, though itll probably just show off a bunch of golf shirts and khakis with DQ branding. Why is Square Enix doing this? The company said it's all about shifting demographics, according to a translation by Siliconera. The franchise has been incredibly popular in Japan since its introduction in 1986, which was almost 40 years ago. Folks who started with the first game could now be grandparents. Also, Japan loves golf. Incredibly, this isnt even the weirdest gaming-adjacent merch to pass our eyeballs this week. Honda just announced an absolutely bizarre "near life-size recreation of the Legendary Pokémon Koraidon." Its powered by the companys self-balancing technology, so Honda says itll be able to walk on all four legs. Just like Dragon Quest Golf merchandise, this thing goes on exhibit on March 7.This article originally appeared on Engadget at https://www.engadget.com/gaming/square-enix-is-making-dragon-quest-themed-golf-merch-because-og-fans-are-now-grandparents-194314177.html?src=rss
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Marketing and Advertising
Intel announced that it's further delaying plans to open two chip fabrication facilities in Ohio, pushing their completion out to 2030. The company originally announced its plans for Ohio in 2022, with an ambitious opening set for 2025. Intel says it completed the "basement" level of its Ohio One project last quarter, which allows above-ground construction to get underway now. The $20 billion dollar project is technically split across two different chip fabs, dubbed Mod 1 and Mod 2, which won't be completed at the same time. Mod 1 is now set to open in 2030, to "align the start of production of our fabs with the needs of our business and broader market demand," according to Intel. Mod 2 will be completed the following year in 2031. Intel Corporation The justification is financial: Intel says it's taking a "prudent approach" that will ensure the chip fabs are completed in a "financially responsible manner." Intel previously told the state of Ohio that it was delaying the fabs until 2027. It also delayed the groundbreaking of the project seemingly to incentivize the passing of the CHIPS Act in 2022, according to a report from The Washington Post. More delays add to what's been a tumultuous period for Intel as a company. In December, former CEO Pat Gelsinger was pushed out, likely because he wasn't pulling-off Intel's aggressive plans to expand chip production. Prior to that, the funding the company was set to receive through the CHIPS Act was reduced by $600 million. Add in layoffs and the continued dominance of chip makers like AMD, and Intel remains in a tricky spot.This article originally appeared on Engadget at https://www.engadget.com/computing/intel-once-again-delays-its-long-awaited-ohio-chip-fabrication-facilities-185516274.html?src=rss
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Marketing and Advertising
Fubo TV is bringing in more subscribers and revenue but still losing loads of money. Ahead of its proposed Hulu + Live TV merger, the broadcast streaming service increased its subscriber count by about four percent in Q4 2024 and its quarterly revenue by eight percent from a year earlier. And hey, it only lost about $41 million in the quarter, so things aren't too shabby! The streaming service ended Q4 with 1.676 million paid subscribers. That's up from 1.61 million in Q3 and 1.45 million in Q2, so the company is doing something right in attracting new customers. Its total revenue has also grown: nearly $1.59 billion for the year (up 19 percent from 2023) and $433.8 million for the quarter (up eight percent from Q4 2023). Not too shabby! But Fubo is losing boatloads of money just less than before. It posted a net loss of nearly $178 million for the year, more than enough to ruin most individuals and small- or medium-sized businesses. But since this is corporate America, things are looking up there, champ! That's because Fubo improved its losses by over $115 million from a year earlier. The company is headed for some big changes. Pending shareholder and regulatory approval, Disney will buy a 70 percent stake in the company and merge it with Hulu + Live TV. The deal would create a new entity to manage the two brands, although the plan is for them to continue as separate services (at least at first). Fubo is arguably the best live TV service for sports, but it still has some notable missing pieces. For starters, you won't find any Warner Bros. Discovery content. That means subscribers will miss out on a bunch of NBA games (before TNT's deal with the league expires at the end of the season) and MLB games on TBS. It also recently increased its prices, with the cheapest plan coming in at $85, slightly more than YouTube TV. Like the traditional cable it's gunning to replace, live streaming TV is increasingly an expensive hot mess.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/fubo-grows-its-subscribers-and-revenue-as-disney-deal-looms-183344157.html?src=rss
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