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Spotify is aiming to give YouTube some competition with its new partner program for video creators and content that goes viral. The music and podcast app announced a new Partner Program that monetizes audio and video beyond income from advertising starting on January 2, 2025. The new monetization program pays Spotify creators in two ways. Creators can earn a share of ad revenue from their content on all platforms through its Partner Program. They can also earn money through monthly podcast subscriptions that allow listeners to support creators directly in return for exclusive bonus content and perks. Both tiers also come with eligibility requirements. The Spotify Partner Program requires participants to host and upload their content through its Spotify for Creators platform, have streamed 10,000 hours and at least 2,000 unique views in a 30-day period and published at least 12 episodes. Subscriptions will be open to content creators who have at least two published episodes and at least 100 unique Spotify listeners in a 60-day period. The new programs will be available for subscribers in the US, UK, Canada and Australia next January. Spotify has taken other steps to make its video and music content more accessible and mainstream. The music and video streamer integrated with TikTok and Instagram so users can post tracks on the social media sites.This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/spotify-unveils-a-new-payout-model-for-creators-with-popular-videos-221706698.html?src=rss
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Marketing and Advertising
After a lengthy consideration, the National Labor Relations Board has ruled that Amazons captive-audience meetings are a violation of the National Labor Relations Act. These are mandatory meetings where an employer shares its stance on unionization. Ensuring that workers can make a truly free choice about whether they want union representation is one of the fundamental goals of the National Labor Relations Act. Captive audience meetingswhich give employers near-unfettered freedom to force their message about unionization on workers under threat of discipline or dischargeundermine this important goal, Chairman Lauren McFerran said of the ruling. Todays decision better protects workers freedom to make their own choices in exercising their rights under the Act, while ensuring that employers can convey their views about unionization in a noncoercive manner. The decision noted that employers may hold meetings about unionization as long as workers receive advanced notice about the topic, are told that attendance is voluntary and without consequences for opting not to participate, and that attendance records are not kept. Todays ruling centers on Amazon, which has a rocky history with its employees efforts to organize and with the NLRB. However, the decision could impact other big tech firms that have followed similar practices around unionization.This article originally appeared on Engadget at https://www.engadget.com/big-tech/amazon-cant-force-employees-into-anti-unionization-meetings-214438177.html?src=rss
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Marketing and Advertising
A startup called Wonder is now the new owner of Grubhub. The food delivery app announced its acceptance of the deal on its website earlier today. Wonder acquired Grubhub from the Dutch food company Just Eat Takeaway for $650 million. Pending regulatory approval, the deal will close early next year. Wonder also announced it has raised an additional $250 million in venture capital funding to further its mission and growth. Chicago software engineers Matt Maloney and Mike Evens founded Grubhub in 2004 as an online restaurant ordering service and an alternative to those paper menus that showed up on doorsteps and in junk mailings. The company merged with the automated food ordering and delivery company Seamless in 2013. Just Eat Takeaway bought Grubhub in 2020 for $7.3 billion at the height of the COVID-19 pandemic. The numbers for restaurant delivery apps started to drop once the pandemic became part of history and people started going out again. Legal troubles started in 2021 when Chicago took Grubhub and some of its competitors to court for alleged unfair business practices and fees. Companies like DoorDash eventually settled but Grubhubs legal battle with Chicago is still raging in court, according to the Chicago Business Journal. The District of Columbia won a similar lawsuit against Grubhub in 2021 that ended with a $3.5 million settlement. The following year, Grubhub announced it would lay off 15 percent of its corporate staff. Wonder is a new fooddelivery company started by Marc Lore, a former Walmart executive who owns two professional basketball teams. Lowe previously founded Diapers.com and Jet.com. The New York Times published a profile on Lore and his newest venture Wonder, which he said could be the Amazon of food and beverage. Wonders original focus was to get its own restaurants up and running and create a delivery service that offers cheaper, quicker build-outs. Maybe thats because third-party food delivery services like Grubhub, DoorDash and Uber have seen their prices jump in the last couple of years, according to CNBC. Just in New York City, food delivery prices increased by 58 percent in just under a year, according to Bloomberg. A new law that went into effect at the end of last year raised the minimum wage for New York delivery drivers to $17.96 an hour. The New York City Department of Consumer and Worker Protection reported that food delivery workers saw their wages increase by 64 percent and their tips decreased by 60 percent in just eight months.This article originally appeared on Engadget at https://www.engadget.com/big-tech/grubhub-just-sold-for-a-tenth-of-what-it-was-worth-during-the-pandemic-204555195.html?src=rss
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Marketing and Advertising
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