 |
|
|
|||||
AI company Perplexity announced in February that it was building its own browser called Comet. In a recent interview with the TBPN podcast, CEO Aravind Srinivas gave some insight as to why the business appeared to be branching out from its artificial intelligence focus: It's to collect user data and sell them targeted advertisements. "Thats kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you," he said. We plan to use all the context to build a better user profile and, maybe you know, through our discover feed we could show some ads there. If that all sounds familiar, it could be become Google's Chrome browser has taken a similar approach. In fact, Comet is built on Chromium, the open-source browser base from Google. That's not to say Perplexity wouldn't take the chance to go straight to the source and acquire Chrome in the aftermath of Google's recent monopoly court ruling regarding online search. In the ongoing hearings about Google and its potential sale of Chrome, Chief Business Officer Dmitry Shevelenko said he thought Perplexity would be able to continue running the browser at its current scale. Unsurprisingly, he wasn't too keen on OpenAI acquiring the property.This article originally appeared on Engadget at https://www.engadget.com/ai/perplexity-is-building-a-browser-in-part-to-collect-customer-data-for-targeted-ads-230132091.html?src=rss
Category:
Marketing and Advertising
Remedy's first foray into co-op shooters, FBC: Firebreak, is officially launching on June 17. Following employees tasked with cleaning up The Oldest House, the mysterious headquarters of the Federal Bureau of Control, the game balances team-based action with the supernatural abilities and enemies that made Control so interesting. In our hands-on with the game, the biggest and most positive point of comparison for Firebreak''s chaotic action was Left 4 Dead, but the game's unique collection of "jobs" (Remedy's name for missions) includes plenty of weirder tasks, too, like dealing with ominously multiplying sticky notes. Remedy plans to support Firebreak with new jobs after launch and into 2026. All new playable content will be for free, save for cosmetics, which Remedy plans to charge for. The developer originally announced it was making a multiplayer game set in the Control universe in 2021, when the game was still being published by 505 Games. Following the success of Alan Wake II, Remedy acquired the rights to the entire Control franchise from 505 Games in 2024. FBC: Firebreak will be available on June 17 for $39.99 on Xbox Series X/S, PlayStation 5 and PC. A $49.99 "deluxe edition" will also be available with exclusive cosmetics. If you subscribe to Game Pass Ultimate, PC Game Pass or PlayStation Plus Premium or Extra, you'll be able to download and play the game for no additional cost.This article originally appeared on Engadget at https://www.engadget.com/gaming/remedys-co-op-shooter-fbc-firebreak-comes-out-june-17-190054471.html?src=rss
Category:
Marketing and Advertising
Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the time, the Threads dot com domain belonged to a messaging app startup that said it was reluctant to rebrand its business. But that startup was later acquired by Shopify and Meta did eventually acquire the coveted threads.com domain for an undisclosed amount. Now, Meta is finally moving Threads website to threads.com, and adding some much needed functionality to the web version of Threads. The update adds a new composer that pops up in its own window so you can continue to browse your feeds as you type out a new post. It also allows you to scroll your various custom feeds in a single-column view (much like Threads mobile app), and finally adds a menu shortcut for saved posts. (Previously, the only way to view saved posts on web was to add it as a pinned column.) Screenshot via Threads Meta is also stepping up its efforts to lure users directly from X. The company says its testing a new feature that allows users to upload a list of people they follow on X and find the corresponding accounts on Threads. The feature, currently labeled as being in beta, sounds a bit clunky according to Metas in-app description. It notes that downloading data from X can take as long as three days, so its not exactly a simple process. But in addition to giving users a way to find familiar accounts on Threads, it could also give Meta some valuable insight into users habits on other platforms.This article originally appeared on Engadget at https://www.engadget.com/social-media/threads-is-moving-to-threadscom-and-adding-a-bunch-of-new-web-features-190006238.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||