In Australia, 16 October 2024 was National Banana Day. To celebrate, Australian Bananas launched the Banana Gym Pass. For one day only, Aussies could access over 350 gyms nationwide, including Fitness First and Goodlife Health Clubs, using a banana bought from any local grocer as their entry pass. In addition to promoting bananas as an ideal workout snack, the campaign aimed to encourage people to get active by giving people one-day access to gyms. The idea came about after a study revealed that 46% of Australians without a gym membership considered signing up ahead of the summer season.
Category:
Marketing and Advertising
Latest from this category |
|
|
All news |
| 25.12 | UN turns 80 in 2025 amid global crises, India says ready for greater role |
| 25.12 | Stocks to buy on Friday: Jio Financial, APL Apollo, 3 more scrips offer up to 16% upside |
| 25.12 | ETMarkets Smart Talk: How to Build a Rs 10 lakh portfolio for 2026 with equities, gold, silver and bonds, Sunny Agrawal of SBI Securities decodes |
| 25.12 | Bangladesh: BNP acting chairman Tarique Rahman, Khaleda Zia's son, lands in Dhaka amid growing unrest |
| 25.12 | Heres why visiting museums between Christmas and New Years makes me a better leader |
| 25.12 | India tops global IPO volumes in November; ranks second in issue value at $3.7 billion, ahead of US |
| 25.12 | Why China, a one-party state, is backing elections in a neighbouring country |
| 25.12 | Explained: Sebi eases norms for duplicate securities, increases limit, and simplifies documentation. 5 things to know |
| More » |
|
