In Australia, 16 October 2024 was National Banana Day. To celebrate, Australian Bananas launched the Banana Gym Pass. For one day only, Aussies could access over 350 gyms nationwide, including Fitness First and Goodlife Health Clubs, using a banana bought from any local grocer as their entry pass. In addition to promoting bananas as an ideal workout snack, the campaign aimed to encourage people to get active by giving people one-day access to gyms. The idea came about after a study revealed that 46% of Australians without a gym membership considered signing up ahead of the summer season.
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