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Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as a protagonist. Through the tagline "Ik wacht op je" (I'm waiting for you), the brand frames the outdoors as an active presence beckoning city dwellers to slow down. A television spot moves between macro and micro perspectives submerged underwater shots, aerial views of forests, light filtering through leaves to construct a visual language rooted in wonder rather than mere escape. The approach reflects research showing that Natuurhuisje's customers book specifically to experience nature and find solitude away from crowds.Running across TV, cinema, outdoor, radio and social channels and developed by Amsterdam agency Gardeners, the campaign distinguishes Natuurhuisje's offering from mainstream holiday parks by emphasizing the relative isolation of the platform's 18,000 properties across Europe. By framing proximity to nature as its primary value proposition and contributing 5% of revenue to local biodiversity projects Natuurhuisje addresses the gap between consumers' stated desire for nature connection and the reality that most accommodations compromise that experience.TREND BITENatuurhuisje is tapping into the growing appetite for awe that sense of vastness and wonder that emerges when humans slow down enough to soak up their natural surroundings. The wellness tourism market is projected to grow from USD 954 billion in 2024 to USD 1.68 trillion by 2030, and demand for wellness experiences that connect travelers with nature is growing. Nearly 50,000 TikTok videos are tagged #forestbathing, and Skyscanner indicates a third of travelers in 2026 will seek to avoid over-touristed areas in favor of quieter, less-visited places. The opportunity for brands in this space? Moving beyond Instagrammable backdrops and facilitating genuine encounters with awe.
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Marketing and Advertising
It's not the first of its kind, but a few key differences set Fraimic apart from other E Ink art displays. Aura, Switchbot and others have something similar. But unlike other versions, this one requires no subscription, lets you swap out the surrounding frame and doesnt require an app to upload the art. Instead, a built-in mic picks up your idea, sends it to OpenAI and creates an image that pops up in a few moments on the screen. The on-board accelerometer even knows whether the device is in landscape or portrait orientation, and applies the correct format. A purchase of the Fraimic comes with 100 free AI creations per year, and if thats not enough, you can buy more. But if, like me, you dont consider the images a machines brain smashes together to actually be art, the Fraimic also allows you to upload your own images via the brands website. And should that website ever go away, your device isnt obsolete, as it can also handle local uploads. The Fraimic canvas Fraimic The other qualities that make E Ink displays intriguing are all here. These screens are similar to what you get with a color ereader or E Ink tablet and, like those devices, only require power when changing whats displayed. This one has enough juice to last for years even if you swap out the image once per day. It uses a 13-inch Spectra 6 E Ink display, which has a resolution of about 200 dots per inch. If youve seen a color epaper tablet or ereader, youll have an idea of what the image looks like. Its not high-definition and the colors arent super vibrant, but the effect is pleasantly subdued and, for the right images, looks properly arty. Even under the always-too-bright glare of the CES show floor lights, the images managed to look lush and saturated. With the right (human-generated) art, Id be happy to hang this in my living room. The standard-sized display will run you $399, which is $100 cheaper than Auras similarly sized device and $50 more than SwitchBots. Pre-orders for Fraimic are open now and units are expected to ship in spring of this year. This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/fraimic-is-an-e-ink-display-that-turns-your-ideas-into-ai-art-120000454.html?src=rss
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Marketing and Advertising
SpaceXs Starlink is offering customers in Venezuela free access to its internet service after the US captured the countrys president, Nicolás Maduro. According to CNBC, some areas of Caracas and other parts of the country lost power and internet connectivity in the wake of the operation. Starlink says its focus is on enabling connectivity for new and existing customers to support the people of Venezuela. At the time of writing, Starlink does not yet appear to formally operate in the country, as its availability map states that service there is "coming soon." Still, Starlink says it is proactively applying service credits to active accounts in Venezuela until February 3. Those who have paused or canceled their service but still have the necessary Starlink hardware can also reactivate their account at no extra cost for now. Of course, those without a Starlink terminal wont be able to take advantage of this offer right now. We are actively monitoring evolving conditions and regulatory requirements, Starlink said on a support page. While we do not have yet have [sic] a timeline for local purchase availability, if and when there are updates they will be communicated directly through official Starlink channels and reflected on this page. SpaceX previously pledged to offer free service in Ukraine following Russia's invasion of the country in 2022.US forces carried out airstrikes and a ground operation to capture Maduro and his wife, Cilia Flores, on Saturday. The US has indicted the pair and others on several charges, including narco-terrorism conspiracy and cocaine importation conspiracy. Venezuela's Supreme Court ordered the appointment of Vice President Delcy Rodriguez as acting president in Maduros absence. According to the Department of War, US President Donald Trump has declared that his administration "will oversee Venezuela until a safe transition to a legitimate replacement" takes place. Trump has also laid out plans for American companies to tap into the South American country's oil reserves.This article originally appeared on Engadget at https://www.engadget.com/big-tech/starlink-offers-free-internet-access-in-venezuela-following-maduro-raid-102705135.html?src=rss
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Marketing and Advertising
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