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According to an SEC filing from NVIDIA, the US government now requires companies to obtain a license to export H20 integrated circuits and any other products that achieve the same performance benchmarks. The filing states that "the license requirement addresses the risk that the covered products may be used in, or diverted to, a supercomputer in China." Mainland China is not the only place targeted by this license; NVIDIA will also require permission to sell the H20 to the territories of Hong Kong and Macau as well as to nations with the D:5 designation as US Arms Embargo Countries. The H20 chips are currently the most advanced chips that can be sold to select international markets under present laws and they are powerful enough to be used for artificial intelligence applications. NVIDIA has wanted the ability to retain Chinese customers for these products and last week, it seemed like the company may have gotten a reprieve on new restrictions. However, it appears that the new license requirement "will be in effect for the indefinite future." NVIDIA said in the SEC filing that it now expects to report about $5.5 billion in charges related to "inventory, purchase commitments and related reserves" associated with the H20 circuits in the results for its current fiscal quarter.This article originally appeared on Engadget at https://www.engadget.com/big-tech/nvidia-says-the-us-has-put-export-restrictions-on-h20-ai-chips-224822930.html?src=rss
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Marketing and Advertising
Two and a half centuries after Josiah Wedgwood perfected Jasperware, with its distinctive matte finish, the British ceramics brand is marking the milestone with a decidedly 21st-century approach. The company has launched Jasper 250 AI, a generative tool that enables anyone to get creative and play with an iconic style of pottery.The initiative echoes a 1930 international design competition when Wedgwood celebrated its founder's bicentennial, which crowned Danish artist Emmanuel Tjerne. Now, participants can share their AI-generated designs across social platforms using #jasper250, with the winning creation to be 3D-printed and acquired by the V&A Wedgwood Collection.Rather than asking people to passively admire tradition, Wedgwood is inviting them to actively collaborate with its legacy positioning AI as a bridge between today's consumers and the brand's heritage. By translating 250 years of stoneware artistry into an accessible digital format, Wedgwood demonstrates how even the most storied brands can allow consumers to mold tradition and make it their own.
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Marketing and Advertising
Google announced today that it will no longer be using country code top level domains for searches. Instead, all search services will happen on the google.com URL and local results will be delivered automatically. For example, that means users in the UK will no longer see google.co.uk in their browser's address bar. Google URLs with those country-specific domain endings will now redirect to the main google.com address. Google started using location information to automatically provide search results based on geography in 2017. With that change, it didn't matter whether you entered a query into a local country code URL or into google.com; you'd always see the results version for the place you were physically located. Today's announcement seems to take that initial action to its conclusion by sunsetting those ccTLDs. "Its important to note that while this update will change what people see in their browser address bar, it wont affect the way Search works, nor will it change how we handle obligations under national laws," Google noted in its announcement.This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-is-retiring-country-specific-domains-for-search-212157490.html?src=rss
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