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Microsoft has announced that the Xbox app is now available on all Arm-based Windows 11 PCs. The app's release follows an update Microsoft made to its Prism emulator in December 2025, which translates x86 and x64 apps to Arm, and now includes support for AVX and AVX2. Both extensions play a role in making games run efficiently on Windows.Windows on Arm users will be able to use the Xbox app to purchase, download and stream PC games, and Microsoft says that "more than 85 percent of the Game Pass catalog" now runs on Arm PCs. Unlike Valve's SteamOS, Windows on Arm also supports anti-cheat software like Epic's Easy Anti Cheat, which means you can access a wider library of online multiplayer games in comparison to what you can get on the Steam Deck.Microsoft has been working on getting Windows running on Arm for years at this point, and the company made a major push with its own Arm-based hardware and the launch of the Copilot+ PC program in 2024. Many Copilot+ PCs use Qualcomm's Snapdragon chips, the latest of which the company announced in September 2025. Up until this point Microsoft's handheld efforts have been focused on PCs running AMD chips, but expanded support for Arm and Qualcomm's own teases certainly makes it seem like an Arm-based Windows 11 handheld could be announced sooner rather than later.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/microsoft-ports-the-xbox-app-to-arm-based-windows-pcs-191049475.html?src=rss
Category:
Marketing and Advertising
Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said that, with the platform now hosting 400 million monthly active users, ads are expanding globally to all users. The inevitable move follows a test in 30 countries early last year.Ads on Threads are powered by Meta's AI-powered advertising system. They'll use the "same level of personalization" (i.e., tracking and profiling) as Facebook and Instagram. Image, video and carousel ad formats will all appear natively in Threads feeds.Meta said the ad expansion will begin next week, but the full rollout will take months. "Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in the coming months," the company wrote in a blog post.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-expanding-ads-to-all-users-globally-183900439.html?src=rss
Category:
Marketing and Advertising
Apple TV+ has become one of the best streaming services for sci-fi, with hits like Pluribus, Severance, Foundation and many more. There are so many shows that it's easy to forget the one that started it all. For All Mankind was the platform's very first attempt at sci-fi and it's finally coming back after two years for season five on March 27. The next season will run for ten episodes on a weekly basis. It concludes on May 29, with new installments dropping each Friday. What follows are some slight spoilers for the show, so read with caution. The streamer dropped a short teaser to announce the release date and it shows Alex Baldwin, grandson of the show's original star, careening around Mars on some sort of motorcycle. For All Mankind started as an alt-history show that explored what would happen if Russia beat the USA to the moon in the 1960s. However, it has since become famous for time jumps. The next installment takes place in an alternate version of the 2010s and continues the story of competing space agencies after turning Mars into a viable colony. Apple Many of the original stars are still kicking around, but the characters are extremely old at this point. Check out this image of an aged Ed Baldwin, still played by Joel Kinnaman. Other returning cast members include Edi Gathegi, Coral Pea and Wrenn Schmidt. New cast members include Sean Kaufman, Mireille Enos, Costa Ronin, Ruby Cruz and Ines Asserson. The show doesn't get a lot of buzz when compared to some of Apple TV's newer sci-fi properties, but it must still get eyeballs. The platform recently announced a spinoff that will be set in the Soviet Union. It's called Star City but we don't have much information beyond that.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/for-all-mankind-returns-on-march-27-for-a-fifth-season-183212860.html?src=rss
Category:
Marketing and Advertising
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