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Threads could start getting ads much sooner than Meta has let on. The company is now planning to bring ads to its newest app early next year with the first ads arriving in January of 2025, according to a new report in The Information. That suggests Meta is looking to start making money on the rapidly growing service far sooner than Meta executives have previously suggested. In August, when the app reached 200 million users, Mark Zuckerberg said Threads could become the companys next billion-user service. He said making money off the app would be a "multi-year" effort. All these new products, we ship them, and then there's a multi-year time horizon between scaling them and then scaling them into not just consumer experiences but very large businesses, Zuckerberg said. In the companys most recent earnings call, Meta CFO Susan Li said the company doesnt expect Threads to be a meaningful driver of 2025 revenue at this time. According to The Information, Meta is planning a slow rollout for ads on Threads. The company will start with a small number of advertisers in January. Its unclear how quickly the effort may expand. "Since our priority is to build consumer value first and foremost, there are no ads or monetization features currently on Threads," a Meta spokesperson said in a statement. Metas reported plans highlight just how quickly the service has grown in recent months. Threads has 275 million monthly users and is seeing more than 1 million new sign-ups a day, according to Zuckerberg. That makes it by far the largest of the X alternatives that have sprung up over the last couple years. Bluesky, another popular Twitter-like service, has also seen significant growth recently, adding a million new users in the last week, the company said Tuesday. It is still much smaller than Threads with 15 million users. Like Threads, it also currently has no advertising and the company has said it plans to experiment with subscription-based features. Update November 13, 2024, 2 PM ET: Added a statement from a Meta spokesperson. This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-will-reportedly-bring-ads-to-threads-as-soon-as-january-183044211.html?src=rss
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Marketing and Advertising
AMD has confirmed its laying off roughly four percent of its global workforce, according to reports by TechCrunch and others. Its not entirely clear how many people will be impacted by this move, or which divisions the laid off employees will be pulled from. We can, however, do some math. The company had around 26,000 employees last year, according to an annual filing by AMD. Four percent of 26,000 comes out to just over 1,000 people. Thats a lot. So that leads us to why. You already know the answer. Its a bunch of corporate gobbledygook. As a part of aligning our resources with our largest growth opportunities, we are taking a number of targeted steps, an AMD spokesperson told CRN. Dont worry. The company also said its committed to treating impacted employees with respect and helping them through this transition. Engadget reached out to AMD for more information as to what that respect and help will look like. Well update this story if we find out anything. This news comes after a fairly mixed Q3 earnings report. The company grew revenue and profit, but the gaming division saw a massive year-over-year decline of 69 percent, according to Wccftech. The company has also struggled to compete with NVIDIA in the world of AI chips. Experts still predict that AMD will make nearly $33 billion in 2025, thanks to forthcoming next-gen GPUs. This isnt enough for investors, however, as its just an increase of around $7 billion when compared to 2024. The companys stock is down around four percent this year, and dropped further today. Capitalism demands massive and endless growth. Rival (and occasional bestie) Intel has faced similar headwinds. The company announced over 15,000 layoffs earlier this year.This article originally appeared on Engadget at https://www.engadget.com/big-tech/amd-lays-off-4-percent-of-its-global-workforce-182534044.html?src=rss
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Marketing and Advertising
Sony has revealed the latest slate of PlayStation Plus Game Catalog additions for Extra and Premium members, and it's a dang solid lineup this month. The biggest name, of course, is Grand Theft Auto V. That's returning to the Game Catalog after Sony removed it in June. GTA V has now sold more than 205 million copies (not a typo), but if you've yet to dive into the game or its perennially popular online mode, here's your chance. GTA VI, meanwhile, is set to arrive next fall. In case you're all GTA'd out for the time being, there are lots of other PS Plus additions to explore. One of those is the open-world zombie survival action RPG Dying Light 2: Stay Human, which I've been meaning to check out for a long time. Like A Dragon: Ishin (which, coincidentally, is leaving Game Pass this month) and Chivalry 2 are among the other big names on the list, but I'm especially happy to see Overcooked! All You Can Eat make the cut. That's a terrific bundle of both Overcooked games and all of the expansions. For years, I've been calling these games the perfect relationship test. Just, uh, maybe don't play with your partner if you're going through a rough patch. Elsewhere, The Sims 4 expansion pack Island Living is included. Naturally, you'll need the free-to-play base game to access that. Moto GP 24, Digimon Survive, Stick Fight: The Game, Clash: Artifacts of Chaos, the intriguing Killer Frequency and Hungry Shark World round out the newcomers to the PS Plus Game Catalog's Extra tier. The Premium lineup is pretty exciting this month as well. I spent many hours playing the multiplayer modes of Resistance: Fall of Man in the PS3 era. Insomniac Games has been on an incredible run for the last six years, so it should be fun to hop back into that game and its sequel, Resistance 2, for a hit of nostalgia and to see how far the studio has come. Note, however, that these two games are streaming-only. Ahead of Legacy of Kain: Soul Reaver 1-2 Remastered arriving next month, you can warm up by playing Blood Omen: Legacy of Kain and Blood Omen 2. Last but not least, there's one PS VR2 addition to the lineup in the form of action shooter Synapse. PS Plus Premium and Extra subscribers can play these games at no extra cost starting on November 19.This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/playstation-plus-game-catalog-additions-for-november-include-gta-v-again-and-dying-light-2-174646227.html?src=rss
Category:
Marketing and Advertising
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