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Think you might have met someone attractive, single and successful on Facebook or Instagram? You might want to think again, Meta says. Ahead of Valentines Day, the company is once again warning users not to fall for romance scams. These kinds of schemes, in which scammers create fictitious identities to form online relationships with unsuspecting victims, arent exactly new. (The FTC says that people lost more than a half billion dollars to romance scams in 2021.) But the people behind these scams are apparently persistent. Meta says that already in 2025 its taken down more than 116,000 accounts and pages across Facebook and Instagram that were linked to romance scams. In 2024, it removed more than 408,000 such accounts. According to Meta, these scam accounts often originate in West African countries with scammers impersonating members of the US military or famous celebrities. In both cases, theyll claim to be looking for love and will strike up conversations with people on Facebook, Instagram and WhatsApp as well as other messaging platforms. Eventually, the scammer will request gift cards, crypto, or other types of payments. Meta has taken steps to fight these types of schemes. The company said last year it would bring back facial recognition tech to address celebrity impersonation. It also works with other companies to shut down organized groups of scammers. Still, David Agranovich, director of threat disruption at Meta, noted that "scammers evolve consistently." Researchers also say that AI has made it even easier for scammers to assume convincing fictitious identities. In the last three or four months, there's a couple of different tools that have come out where they're free, they're accessible, they're easy to use, and they allow the attacker to transform their face dynamically within the video call, Rachel Tobac CEO of SocialProof Security said during a call with reporters. They can also use these deepfake bots that allow you to build a persona, place phone calls, use a voice clone and a human actually doesn't even need to be involved.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-warns-users-not-to-fall-for-romance-scammers-posing-as-celebrities-or-military-140031858.html?src=rss
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Marketing and Advertising
Adobes Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over. The company claims that its the first commercially safe generative AI video model in the market. Previously, it was only available in the Adobe Premiere Pro video editor with Generative Extend, but you can also access a standalone Firefly web app now. For those unaware, Adobes Firefly Video Model powers the Generate Video feature, which can generate video clips from a text prompt or image. It can also edit images, turn them into videos, create 3D worlds and more. The content is safe for commercial use too, since the AI applies watermarks signifying which parts have AI assistance, and that can be checked with the Adobe Content Authenticity web apps Inspect tool. In other words, its safe because people can check if AI was used in the content due to embedded data. The Firefly web app integrates with Adobe Creative Cloud apps such as Photoshop, Premiere Pro, Express and more. Three new features available on the app today include video generation and scene-to-image generation with the ability to fine-tune footage, allowing users to make images from 3D sketches, plus audio and video translation into supported languages. Currently, there are two pricing plans: Firefly Standard and Firefly Pro. The former grants access to 2,000 video/audio credits a month and 20 five-second 1080p video generations, while the latter increases the number of credits to 7,000 and video generations to 70. A Firefly Premium plan for professionals is coming soon. You can now purchase a Firefly Standard subscription for $10 a month, while a Firefly Pro subscription costs $30 a month.This article originally appeared on Engadget at https://www.engadget.com/ai/adobes-firefly-generative-ai-video-app-is-now-in-public-beta-140030134.html?src=rss
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Marketing and Advertising
Qualcomm is bringing AI to its mid-range mobile chip lineup with the Snapdragon 6 Gen 4 Mobile Platform, the company announced. The new chips also promise improved CPU and GPU performance, lower power requirements and faster Wi-Fi and mobile connectivity compared to the previous chip. The new AI features are made possible with support for Qualcom's on-device Gen AI support, allowing voice-activated assistants, background noise reduction during calls and more. It's also the first 6-series Snapdragon processor with support for INT4 that allows generative AI to run more efficiently on small devices. Qualcomm Qualcomm is also promising 11 percent improved CPU performance via its latest Kryo CPU and a 29 percent boost in GPU performance. Neither of those gains will stress your battery, thanks to a 12 percent savings in power. Qualcomm is also debuted its 5G Modem-RF systems that promises to improve 5G speeds and compatibility, while introducing Wi-Fi 6E connectivity via its FastConnect system. Other. new features include lossless audio and a triple ISP that will allow phones to take photos and record videos simultaneously. All of that means that Android users won't need to break the bank on flagship devices to get the latest AI features and decent speed. The Snapdragon 6 Gen 4 Mobile Platform will soon appear on Oppo, Honor and other devices, the company said. This article originally appeared on Engadget at https://www.engadget.com/mobile/qualcomms-snapdragon-6-gen-4-is-its-first-mid-range-chip-with-ai-support-140005612.html?src=rss
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Marketing and Advertising
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