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Threads users have been complaining about its recommendation algorithm pretty much since the beginning of the platform. At some point, this turned into a meme, with users writing posts jokingly addressed to the algorithm in which they requested to see more posts about the topics they're actually interested in.Now, Meta is turning those "Dear algorithm" posts into an official feature that it says will allow Threads users to tune their recommendations in real time. With the change, users can write a post that begins with "dear algo" to adjust their preferences. For example, you could write "dear algo, show me more posts about cute cats." You can also ask to see fewer posts about topics you don't want to see, like "dear algo, stop showing me posts about sick pets."You can track your requests to the algorithm in the app's settings in order to revisit them or remove them. You can also retweet other users' "dear algo" posts to have those topics reflected in your feed. Importantly, "dear algo" requests are temporary and only last for three days at a time, which Meta says is meant to keep the algorithm feel fresher and more flexible. The rollout of the feature follows a limited test late last year. Now, "dear algo" posts will work for Threads users in the US, UK, Australia and New Zealand with more countries coming "soon."This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-turned-threads-algorithm-complaints-into-an-official-feature-180000236.html?src=rss
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Marketing and Advertising
TikTok US just launched a local feed for users to "get the inside scoop on must-try restaurants, shops, museums and events." This is done by leveraging the exact location of people that are using the app and comes after a change in the platform's terms of service that says the app can do just that. The platform's terms of service used to note that it could collect approximate locations, but the sale to US investors looks to have changed that to precise locations. This is an opt-in feature, despite the app potentially collecting this data whether the feed is activated or not. The feed is set to "off" by default, but can be changed via a trip to settings. The local feed doesn't show your neighbors or people you might vibe with to help solve that pesky loneliness epidemic. Instead, it prioritizes local businesses and will highlight nearby events, shopping suggestions and restaurants to try. TikTok This looks to be part of a broader push to attract small businesses to the app, both as content producers and as advertisers. As TechCrunch notes, this could also help insulate the company from future regulation and increased scrutiny, as it could point to the many small businesses that rely on its services. TikTok states that over 7.5 million businesses use the platform in the US to reach customers. However, this data is sourced from an Oxford Economics report from before a group of investors finalized a deal for the US version of the app. Supporting local businesses is a noble goal, but users will have to consider whether or not the value of a dedicated feed is worth the privacy risk. Oracle is a prominent investor in the new American TikTok, and company founder Larry Ellison once said "citizens will be on their best behavior" when they are being constantly surveilled. This local feed isn't exactly a new idea. TikTok has been trying something similar in Europe since the tail-end of last year. It has shown up in the UK, France, Italy and Germany.This article originally appeared on Engadget at https://www.engadget.com/big-tech/tiktok-us-launches-a-local-feed-that-leverages-a-users-exact-location-170651916.html?src=rss
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Marketing and Advertising
Though the original series is very much done, Netflix is going to squeeze as much juice out of Stranger Things as it can. The company is said to be filming the Broadway production of Stranger Things: The First Shadow so it can offer up a recording on its streaming service.Several public performances were canceled this week to accommodate filming, according to The Hollywood Reporter. They'll recommence on February 15. Filming is taking place before the original Broadway cast leaves the production next month. Stranger Things: The First Shadow opened in New York City last year after debuting in London in 2023. Its been a critical and commercial success, and it has won multiple Tony Awards. The play is a canonical prequel to Stranger Things and it fills in more of the backstory of Henry Creel, who becomes Vecna. The show's final season digs into his past too.Netflix hasn't indicated when it will start streaming a recording of the play. This was inevitably going to happen at some point, though. Netflix has been busy expanding the Stranger Things universe with spin-off shows, such as the animated series Stranger Things: Tales From 85 (which will start streaming on April 23). A documentary that shows how Stranger Things: The First Shadow came together hit the streaming service last year.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/netflix-is-reportedly-filming-the-stranger-things-broadway-show-this-week-165243046.html?src=rss
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