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An unlikely voice on cyber security, McDonald's Netherlands used its menu items as a cautionary tale about passwords.On Change Your Password Day (February 1st), the fast-food chain highlighted data from Have I Been Pwned showing that 'bigmac' has appeared as a password in 110,922 data breaches. The campaign draws attention to how consumers habitually choose predictable passwords. They don't just use names of their pets or children, but also familiar brands and favorite products, which compromises their online security.The rest of the McDonald's menu also appears frequently in compromised password databases: 'frenchfries' shows up 34,407 times, 'happymeal' 17,269 times, and 'mcnuggets' 2,219 times, with countless variations adding numbers or special characters. While cybersecurity experts have long warned against weak passwords, the persistence of these patterns suggests that awareness campaigns haven't translated into behavioral change. McDonald's used the occasion to encourage consumers to rethink their password strategies.TREND BITEAs cyber threats escalate and data breaches multiply, the gap between knowing better and doing better remains stubbornly wide. By turning its own brand ubiquity into a teaching moment, McDonald's demonstrates how consumer-facing companies can step into educational roles that extend beyond their core business. When traditional security campaigns fail to change behavior, brands with cultural currency may prove more effective messengers. What everyday knowledge gap could your brand help close by leveraging what makes you familiar?
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Marketing and Advertising
Apex Legends developer Respawn said it's ending Nintendo Switch support for the game this summer, with the release of Season 30. After that point, it'll work with the Switch 2 and all other currently supported platforms, but not the original Switch. "Season 29 will be the final update for Apex Legends on Nintendo Switch," the team wrote in a post on X.Hey legends, we want to share an important update about Apex Legends on the Nintendo Switch. Season 29 will be the final update for Apex Legends on Nintendo Switch. Future seasons of Apex Legends will continue to be available on Nintendo Switch 2.- Starting August 4, 2026 Apex Legends (@PlayApex) January 30, 2026 The change will take place on August 4, 2026, so Switch players still have several months left to enjoy Apex Legends on the console and make preparations for their shift to a different platform, if they plan to do so. "All players progress, purchases, and earnings are tied to their individual EA accounts," Respawn said. "Everything that has been earned or purchased, including Apex Coins and cosmetics, will carry over to Nintendo Switch 2, even if you purchase Nintendo Switch 2 after August 4, 2026." The Switch 2 undoubtedly offers a better playing experience for Apex Legends than the earlier model, but the news is still a blow for current Switch 1 players who didn't have plans of upgrading any time soon. Apex Legends first came to Switch in 2021, two years after the game's launch on other platforms.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/apex-legends-wont-be-playable-on-nintendo-switch-after-its-next-season-214153353.html?src=rss
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Marketing and Advertising
We may not have a concrete release date for the first foldable iPhone, but Apple may already be looking into a smaller device that will follow it up. According to Bloomberg's Mark Gurman, Apple is exploring a "square, clamshell-style foldable phone," with the caveat that this potential device is "far from guaranteed to reach the market" and only "under consideration" right now. If this eventually leads to a smaller foldable iPhone, that means Apple believes it can compete against existing options on the market, including Samsung's latest Galaxy Z Flip 7 and Motorola's revamped Razr foldable. Gurman's report also signaled that Apple may be very optimistic about the success of its first foldable iPhone, which is rumored to be released sometime later this year, and wants to have follow-up plans ready to capitalize on the potential demand generated. It's not the first time that we've heard of a clamshell foldable iPhone, since a previous report from The Information revealed that Apple created prototypes in this form factor. On the other end of the spectrum, Gurman's Power On newsletter mentioned that Apple is considering a larger foldable that opens like a book. Previously, Gurman said that Apple considered a foldable that's more akin to the size of an iPad. However, the company ran into issues developing such a large device and may be delaying a potential launch to 2029, according to Gurman.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/apple-is-already-thinking-about-its-second-foldable-iphone-and-it-may-be-a-clamshell-202312700.html?src=rss
Category:
Marketing and Advertising
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