Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-10-03 15:30:43| Engadget

One of California's new AI laws, which aims to prevent AI deepfakes related to elections from spreading online, has been blocked a month before the US presidential elections. As TechCrunch and Reason report, Judge John Mendez has issued a preliminary injunction, preventing the state's attorney general from enforcing AB 2839. California Governor Gavin Newsom signed it into law, along with other bills focusing on AI, back in mid-September. After doing so, he tweeted a screenshot of a story about X owner Elon Musk sharing an AI deepfake video of Vice President Kamala Harris without labeling it as fake. "I just signed a bill to make this illegal in the state of California," he wrote.  I just signed a bill to make this illegal in the state of California. You can no longer knowingly distribute an ad or other election communications that contain materially deceptive content -- including deepfakes. https://t.co/VU4b8RBf6N Gavin Newsom (@GavinNewsom) September 17, 2024 AB 2839 holds anybody who distributes AI deepfakes accountable, if they feature political candidates and if they're posted within 120 days of an election in the state. Anybody who sees those deepfakes can file a civil action against the person who distributed it, and a judge can order the poster to take the manipulated media down if they don't want to face monetary penalties. After Newsom signed it into law, the video's original poster, X user Christopher Kohls, filed a lawsuit to block it, arguing that the video was satire and hence protected by the First Amendment.  Judge Mendez has agreed with Kohls, noting in his decision [PDF] that AB 2839 does not pass strict scrutiny and is not narrowly tailored. He also said that the law's disclosure requirements are unduly burdensome. "Almost any digitally altered content, when left up to an arbitrary individual on the internet, could be considered harmful," he wrote. The judge likened YouTube videos, Facebook posts and X tweets to newspaper advertisements and political cartoons and asserted that the First Amendment "protects an individuals right to speak regardless of the new medium these critiques may take." Since this is merely a preliminary injunction, the law may be unblocked in the future, though that might not happen in time for this year's presidential elections. This article originally appeared on Engadget at https://www.engadget.com/ai/judge-blocks-new-california-law-barring-distribution-of-election-related-ai-deepfakes-133043341.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

03.12What Are the Attributes of Great Digital Ad Creative?
03.12From Flash to Function: How AI Is Powering PR and B2B Marketing Operations
03.12In a Bangkok mall, NEXTOPIA presents a hands-on, optimistic approach to sustainability
02.12How Often Should Brands Be Sending Messages?
02.12The State of 'Job Hugging' Among US Workers [Infographic]
02.12The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster
02.12Five Shifts to Help B2B Marketers Stop Marketing Like a Machine
02.12Colruyt debuts 24/7 plant-based pop-up on Brussels campus to drive protein transition
Marketing and Advertising »

All news

03.12The Trump administration keeps taking stakes in chipmakers it may come back to haunt them
03.12Meta hires away Apples top design exec
03.12Our brains peak in our early 30s, research says
03.12Mid-Day Market Internals
03.12Tomorrow's Earnings/Economic Releases of Note; Market Movers
03.12Bull Radar
03.12Bear Radar
03.12Stocks Rising into Afternoon on Lower Long-Term Rates, Rising Fed Rate-Cut Odds, Short-Covering, Financial/Transport Sector Strength
More »
Privacy policy . Copyright . Contact form .