Recognizing that many of its customers are (still) feeling the squeeze of inflation, The Ordinary is experimenting with something it's never tried before: a "Choose Your Price" option for a popular product set. The skincare brand, known for its no-frills approach to effective formulations, is inviting customers to select from three price points for The Daily Set: full price, 23% off or 40% off, based on what they can afford. Paying the regular price will support the initiative and help make skincare accessible to others.
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