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As clean technology faces renewed political headwinds, heat pump maker Quilt is taking an unconventional approach to building consumer advocacy. The California startup, which caught our attention earlier this year with its design-forward heating and cooling units, just launched a capsule collection of retro-style branded apparel, including sweatshirts, pants, socks and hats.The move represents a savvy pivot in how climate-tech companies engage with end users. While heat pumps have traditionally been viewed as utilitarian background infrastructure equipment is often selected by HVAC contractors rather than homeowners, so incumbent manufacturers historically focused on trade relationships Quilt is positioning its products as consumer-facing lifestyle choices worthy of declaration. The apparel line transforms an invisible home upgrade into a visible statement of values, tapping into the rise of climate dads and others eager to advocate for clean energy solutions.The timing is particularly pointed given the uncertain future of clean energy incentives. With Donald Trump vowing to dismantle the Inflation Reduction Acts tax credits and rebates in his second term in line with populist politicians in other parts of the world companies like Quilt are racing to build mainstream momentum for heat pump adoption while government support remains. By making climate action fun, communal and identity-driven rather than merely sensible and the right thing to do, brands can ensure that sustainable choices maintain their appeal even as policy tailwinds shift.
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Marketing and Advertising
After briefly offering a transparent Steam Deck OLED last year, Valve has announced its next limited edition variant featuring a bold new color: "white." It'll cost you $679 when it's available on November 18, and it features the exact same hardware as the 1TB Steam Deck OLED. (Most importantly, it sports that gorgeous 7.4-inch display with HDR and a 90Hz refresh rate). There's also a white carrying case, naturally. While the perils of white console hardware are hard to ignore (especially for a hefty portable that'll surely trap plenty of hand grease), this new variant may convince early Steam Deck owners to make the jump. As we covered in our review, the Steam Deck OLED's display looks significantly bolder than the original LCD models, especially with the addition of HDR support. This time around, Valve says it's also shipping the limited edition white model worldwide where Steam Decks are already available (including Australia). "We're curious to see what the response is, and will use what we learn to inform future decisions about any potential new color variants down the line," Valve said in an e-mail. "We've always said our intent is to continually work on improving Steam Deck, and that's true from both a software perspective (continuing to ship improvements) and a hardware one (Steam Deck OLED, as well as ongoing work toward the future of Steam Deck and other hardware plans)."This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/a-white-steam-deck-oled-can-be-yours-for-679-230625689.html?src=rss
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Marketing and Advertising
Madden NFL has been around for almost 40 years (really) so its high time the gaming franchise got the documentary treatment. Prime Video has got you covered. The platform just announced that Its in the Game: Madden NFL will stream on November 26, which is just ahead of Thanksgiving. The four-part docuseries will explore one of the biggest video games of all time that became a worldwide phenomenon, spanning generations. The show will explore Maddens archaic 8-bit origins to its success as an annual must have. Prime Video says EA Sports has given it access to the vaults, so there should be plenty of new footage for diehard fans. As the story goes, EA founder Trip Hawkins approached commentator John Madden back in 1984 for his endorsement and expertise, but the game took four long years of development before coming out in 1988. This extended development time was allegedly due to Madden himself, who demanded a realistic football experience. Im sure the documentary will get into all of that. Formerly known as John Madden Football, the franchise became an annual event in 1990 and changed its name to Madden NFL in 1993. These games have sold over 130 million copies worldwide since 1988. The latest iteration, Madden NFL 25, released back in August to fairly middling reviews.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/a-tv-show-about-ea-sports-madden-games-hits-prime-video-on-november-26-194833398.html?src=rss
Category:
Marketing and Advertising
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