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With a beta launch in Germany, Gore-Tex has introduced a subscription-based rental service that addresses a persistent pain point for parents: children outgrowing expensive outerwear before it wears out. The program offers premium jackets for kids aged 512, for EUR 25 per month. Parents can swap jackets every three months for a new size, style, or color, with full damage coverage included to account for everyday wear and tear.
Category:
Marketing and Advertising
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