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Google has announced that GFiber is merging with Astound Broadband, in an agreement that sees Astounds parent company Stonepeak become the majority owner, with Alphabet retaining a minority stake. No financial specifics were detailed in a press release, but the new combined business will be an independent provider led by GFibers executive team, who Google says will use its "expertise in high-speed fiber innovation to manage the combined network footprint." Astound already serves over one million customers across the US, and by joining forces Google says the two providers will be able to grant better internet access to more communities. GFiber, formerly known as Google Fiber, has been around for nearly 15 years, and currently offers speeds of up to 8Gbps on its $150/month Edge 8 Gig plan. A 20 Gig service was expected to leave early access later in 2026. The fiber broadband service is part of Alphabets "Other Bets" portfolio, which also includes Waymo, Verily, and Wing, a combined segment that recorded an operating loss of $16.8 billion in 2025, CNBC reports. The companys deal with Stonepeak is subject to regulatory approval and is expected to close in Q4 of this year.This article originally appeared on Engadget at https://www.engadget.com/big-tech/googles-gfiber-internet-business-is-merging-with-astound-broadband-132832086.html?src=rss
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In recent weeks, Google has been busy adding AI features to all of its most popular apps. Following Gmail and Chrome, Maps is now the latest service to get a Gemini makeover, with a redesign of the driving experience headlining the update. Google is billing the new "Immersive Navigation" mode as the most significant update to driving directions in Maps in about a decade. Now instead of displaying a 2D map of the area around your car, Maps will render the surroundings in 3D. Google believes this transformation will make it easier for drivers to orient themselves, with the new view giving greater depth to nearby landmarks like buildings and overpasses. Behind the scenes, the company's Gemini models power the experience, deciding how to render elements to remove distractions. Pulling information from Google's Street View database and aerial photos, Google says its models are also smart enough to know when to highlight road elements like crosswalks, traffic lights and stop signs to ensure you don't miss an off ramp or important turn. At the same time, Google has made the voice guidance in Maps sound more natural. For instance, when you're driving along the highway, looking for where you need to get off, the voice assistant will say something along the lines of "go past this exit and take the next one." I imagine this will be especially helpful when driving in a foreign country with unfamiliar road names. The new intelligence Google has built into the redesigned navigation experience extends to alternative routes. Now, when the app suggests taking a different way of getting somewhere, it will detail the associated tradeoffs with that route. For example, it might tell you it might take longer to travel but you'll encounter less traffic along the way. Before you start your journey, Maps will now also provide a Street View preview of your destination and recommend where to park. This being a new release in Google's self-proclaimed Gemini era, the company has naturally found a way to add its chatbot to Maps. Inside the app, you'll find a new icon labelled Ask Maps. Tap the icon, write a natural language prompt and Gemini will use all the information contained within Maps to craft a response. Google is pitching the feature as a way to get information no traditional map can provide. For example, you could ask Gemini to find you a place where you can charge your phone and grab a cup of coffee, all without having to wait a long time in line. Google suggests finding the answer to a specific question like that would have previously required sifting through countless reviews. Not so anymore. The results Gemini produces through Ask Maps will contain personalized results based on places you searched for and saved in the past. You can also act on any recommendations Gemini surfaces, making it easy to book restaurants, save locations and more.Google is starting to roll out the new immersive driving experience today in the US, with availability to expand over the coming months to Android and iOS devices, as well as CarPlay, Android Auto and cars with Google built-in. Ask Maps, meanwhile, is rolling out to Android and iOS devices in the US and India, with desktop support coming soon.This article originally appeared on Engadget at https://www.engadget.com/ai/google-maps-brings-a-3d-map-to-your-driving-directions-123000843.html?src=rss
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Marketing and Advertising
JBL just released two new pairs of headphones in its pre-existing Live line. There's the over-ear Live 780NC and the on-ear Live 680NC. Both sets of headphones have similar specs, despite the difference in design. The biggest news here is likely the battery life. They max out at 80 hours per charge with regular use, which is a fantastic metric. This shrinks to 50 hours when using ANC, but that's still fairly remarkable. We truly live in a golden age of wireless headphone batteries. JBL's new headphones can also fully charge in just two hours, which is nice. They also offer the option for multi-point connections. There are two dedicated microphones for phone calls, with clarity assisted by an AI algorithm. JBL Both can stream high resolution audio via Bluetooth or a wired connection. The models even look similar, with availability in the same seven colorways. The 680NC, however, is slightly lighter. There is one major difference between the two. The 780NC includes six microphones for ANC, while the 680NC features four. This likely means that ANC performance will be better with the former, which will be assisted by the design itself. Over-ear headphones offer passive noise isolation. Those extra microphones do boost the price up a bit. The JBL 780NC headphones cost $250, while the JBL 680NC headphones cost $160. Both are available for purchase right now, with shipments going out by March 15.This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/jbls-two-new-live-headphones-offer-80-hours-of-battery-each-120044416.html?src=rss
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Marketing and Advertising
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