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It's an experience many of us know all too well: open up a food blogger's recipe only to scroll past a mountain of content you don't care about to actually reach the ingredients and method. Google is trialing a feature that could eliminate this step, even though it's the result of the company's own policies. The Verge noticed a new button on the thumbnails for select recipes called Quick View. This button brings up the complete recipe without leaving the search results page. In their testing, a search for "chocolate chip cookie recipe" revealed this Quick View button for the site Preppy Kitchen. "Were always experimenting with different ways to connect our users with high-quality and helpful information," Google rep Brianna Duff told Engadget about these Quick View recipes. "We have partnered with a limited number of creators to begin to explore new recipe experiences on Search that are both helpful for users and drive value to the web ecosystem. We dont have anything to announce right now." While Google does have agreements inked with the participating bloggers, the company declined to reveal any further details about the scope of this testing. It's quite a catch-22 Google has created when it comes to recipes online. Home cooks may find this Quick View feature appealing since so many food blogs front-load their posts with photos and personal stories before actually sharing the recipe. But it was Google's own rules that pushed bloggers toward that approach in the first place, with longer posts generally indexing higher up in search results and thus getting more traffic. (And no offense to the food bloggers of the world, but the only chocolate chip cookie recipe you need is the one on the back of the chocolate chip bag.) While this recipe feature is just an early trial, Google has been rolling out other tools aimed at keeping users on its own webpages and platforms. The AI Overviews in search are one of the latest (and occasionally surreal) ways the company is changing the rules of engagement for web content.This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-tests-feature-to-show-full-recipes-in-search-results-212257585.html?src=rss
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Marketing and Advertising
Mubi has secured the US rights and global SVOD rights to Grand Theft Hamlet. In this documentary, two out-of-work actors attempt to stage an entire production of William Shakespeare's tragedy Hamlet within the game world of Grand Theft Auto Online during the Covid-19 pandemic. According to The Hollywood Reporter, Mubi plans to give the film a release in early 2025, and Mubi's own posts on X say that it will be in "US theaters and streaming globally." The movie is composed of more than 300 hours of GTA footage. Sam Crane and Mark Oosterveen might be the main drivers of making the play the thing, but they looped in other random players through in-game auditions to fill out the cast. This piece of theatrical machinima won the documentary feature jury award at its premiere during SXSW. It also currently boasts a 95 percent fresh rating on Rotten Tomatoes, so the critics and early reviewers are into this mash-up of iambs and uzis. The Bard has seen many a retelling over the years, and Hamlet seems to generate particular interest for gaming-flavored interpretations. The Danish prince was in a VR production via Google collaboration in 2019, he made an appearance in MMORPG Mabinogi back in 2011, and got to star in his own quirky video game in 2010.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/mash-up-of-grand-theft-auto-and-hamlet-is-coming-to-theaters-in-the-us-195758396.html?src=rss
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Marketing and Advertising
In today's fast-moving digital world, where people are flooded with information, businesses must grab and hold attention. Using pictures and videos to tell stories has become a strong way to improve a brand's image and connect with people. By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. The Role of Visuals in Branding Images are vital in creating how a brand is seen. They show what a company believes in, what it's like to work there, and what it wants to say. Pictures and videos can make people feel things, help them feel connected, and make them remember a brand better. When used well, they can help a brand stand out from others and be easily remembered. The Impact of Graphics Graphics like logos, pictures, and charts can explain difficult ideas in a way that is easy to understand and looks good. A good logo can quickly show what a brand is about and help people recognize it. Pictures can make marketing materials more fun and interesting, helping people remember them better. Infographics can show information and data in a way that looks nice, helping people understand and remember it better. The Power of Video Content Video content is getting more popular because it can tell stories, make us feel emotions, and create a more engaging experience. Videos can show off products or services, share what customers say, and give a look at what happens behind the scenes. Videos can use pictures, sound, and movement to connect with people emotionally and strengthen the brand's message. Key Strategies for Effective Visual Storytelling To make the most of visual storytelling, companies should think about these strategies: Consistency: Make sure that all pictures, graphics, and videos match the brand's style and message. This helps make a strong brand image and makes it easier for people to remember. Feeling Connection: Try to create feelings with your pictures. Use pictures, music, and stories that your audience can connect with. Storytelling: Create interesting stories that resonate with your audience personally. Use pictures to make your story better and help people remember your message. Quality: Make sure to use good-looking pictures that are well made and attractive. Low-quality images can harm the brand's reputation. Accessibility: Make sure everyone can see and understand your visual content, including people with disabilities. Use captions, written transcripts, and alternative text to make your content accessible to everyone. The Role of a Brand Identity Agency Working with a well-known brand identity agency can be very helpful in creating and using good visual storytelling methods. These agencies focus on making attractive and easy-to-remember brand images. They can help with making logos, setting brand rules, designing graphics, and creating videos. By using the skills of a brand identity agency, businesses can make sure their visual stories match their branding goals. To show how effective visual storytelling can be, let's look at some examples of successful cases. Case Study 1: Apple Apple has always used pictures and videos to show that it is a brand that is both creative and high-quality. Their famous "Think Different" campaign, which showed black and white pictures of important people, connected with audiences and strengthened Apple's reputation as a brand that stands out and goes against the norm. Also, Apple organizes their product launch events very carefully to make them look great, highlighting how their products are designed and how they work. Case Study 2: Red Bull Red Bull's "Gives You Wings" campaign has done a great job of linking their energy drink to extreme sports and adventure. Their videos show athletes doing courageous stunts in amazing places, making people feel excited and full of energy. This type of visual story has helped Red Bull become a popular lifestyle brand and a top player in the energy drink market. Case Study 3: Dove Dove's "Real Beauty" campaign changed the usual ideas of beauty by showing women of different ages, shapes, and sizes. Their videos highlighted natural beauty and feeling good about your body, which many people liked. This way of telling stories with pictures helped Dove become a brand that encourages self-esteem and acceptance. Measuring the Impact of Visual Storytelling To evaluate how well visual storytelling works, businesses can measure different factors, such as: Engagement: Count the likes, shares, comments, and views on social media. Website Traffic: Keep track of how many people visit the website and how long they stay after looking at visual content. Conversions: Keep track of how many people buy, sign up, or show interest. Brand Awareness: Use surveys or market research to find out how well people recognize and remember the brand. Conclusion Visual storytelling is a strong way for businesses to build their brand, attract more customers, and keep them coming back. By using images and videos well, businesses can stand out and make a strong impression compared to their rivals. By using the tips in this article and working with a brand identity agency, businesses can use visual storytelling to reach their marketing goals.
Category:
Marketing and Advertising
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