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The European Commission has opened a new probe into Google, this time focused on the company's massive online advertising business, Bloomberg reports. European Union regulators have already fined Google billions for violating the Digital Markets Act, and being found guilty of anticompetitive behavior in online advertising could add to that total.While the Commission has yet to announce a formal investigation, Bloomberg writes that it has started contacting Google's customers and competitors for information about its dominance across multiple online advertising markets. Regulators are particularly concerned that Google could be "artificially increasing the clearing price" of ad auctions "to the detriment of advertisers." If the company is found to be violating the EU's competition rules, Google could be fined 10 percent of its global annual sales.Google's approach to advertising to minors was reportedly already under investigation by the EU as of December 2024, and besides fines, regulators have ordered the company to open up Android to competing AI assistants and share search data with rivals. In the US, there's also precedent for finding Google's approach to online advertising anticompetitive.A US federal judge found that Google is a monopolist in online advertising in April 2025, the conclusion of a legal battle that started with a Department of Justice lawsuit accusing the company of dominating the ad market and using its control to charge more and keep a larger portion of ad sales. The DOJ ultimately wants Google to sell its ad tech business, but a final decision hasn't been reached as to how the company's anticompetitive behavior should be remedied. This article originally appeared on Engadget at https://www.engadget.com/big-tech/eu-reportedly-opens-another-probe-into-googles-ads-pricing-194435095.html?src=rss
Category:
Marketing and Advertising
The head of the antitrust division is out at the US Department of Justice. Gail Slater, a former JD Vance adviser and Fox Corp VP, reportedly clashed with Attorney General Pam Bondi. Their longstanding feud is said to have centered around Slater's skepticism of corporate mergers."It is with great sadness and abiding hope that I leave my role as [Assistant Attorney General] for Antitrust today," Slater posted on X. "It was indeed the honor of a lifetime to serve in this role."Although Slater technically resigned, The Guardian reports that she was forced out. The fallout was said to be over her differences with Bondi (who just yesterday yelled, insulted and deflected her way through a hearing over the DOJ's stonewalling of the Epstein files). In recent weeks, Bondi reportedly reiterated to the White House that Slater's views on the antitrust division's direction made the pair's relationship irreconcilable.Attorney General Pam Bondi (Photo by Win McNamee/Getty Images)Win McNamee via Getty ImagesThe tensions reportedly began simmering last summer, when Slater sought to block the merger between Hewlett-Packard Enterprise and Juniper Networks. She opposed the deal out of concerns that it would create a duopoly in cloud computing and wireless networking. In addition, Slater reportedly told Bondi that US intelligence hadn't raised any concerns about blocking the merger. However, CIA Director John Ratcliffe later claimed that blocking it would pose national security risks because it could lead to the loss of business to China. The Trump administration's merger-friendly DOJ ultimately approved the deal.Alongside Bondi, Slater was overseeing the DOJ's review of Netflix's proposed acquisition of Warner Bros. Discovery. In December, Trump said he would be involved in the regulatory review. That followed intense lobbying by Netflix and Paramount, the latter of which launched a hostile takeover bid. Earlier this month, The Wall Street Journal reported that the department was investigating whether Netflix was involved in anticompetitive practices during the process.Slater's ousting also comes weeks ahead of the DOJ's antitrust trial against Ticketmaster owner Live Nation. The department's lawsuit was filed during the Biden administration. It claims that Live Nation is operating as a monopoly, harming competition, fans, industry promoters and artists.This article originally appeared on Engadget at https://www.engadget.com/big-tech/antitrust-head-overseeing-netflix-warner-merger-resigns-192854114.html?src=rss
Category:
Marketing and Advertising
At the end of last month, Ubisoft workers in the publishers native France threatened to strike in the wake of sweeping layoffs and cost-cutting measures. This week, they made good on those threats. According to GamesIndustry.biz, union members confirmed that at least 1,200 staff participated in the three-day strike, which was due to run from February 10 to February 12. While the strike action primarily took place in France, GamesIndustry.biz was told that Ubisofts Milan office also took part. The union Solidaires Informatique, which represents French workers from a number of companies in the video game sector, including Blizzard and Ubisoft, had previously called for strikes to take place on January 27. Their demands included a 10 percent increase on all salaries and the implementation of a 4-day work week. Some striking employees held up signs outside Ubisofts Paris headquarters, with one (pictured) wearing a Rabbids mask to hide their face. Their grievances are wide-ranging. As well as reportedly laying off hundreds of employees already in 2026, Ubisoft also introduced a mandate for its staff to return to work on site for five days a week. One employee who publicly voiced their disapproval of the new policy was reportedly fired for doing so. Ubisoft has had a rocky start to 2026 on the software side too. The long-awaited Prince of Persia: The Sands of Time remake was among six games canceled by the struggling publisher last month, when it also confirmed several studio closures as part of the companys organizational restructuring. Update, Feb. 12 2026, 12:39PM ET: "We understand these changes, particularly those affecting work organization, are generating strong feelings," Ubisoft wrote in a statement shared with Engadget. "Since the announcement, we have held a series of discussions and information sessions at multiple levels to help teams better understand the new organization and to give them the opportunity to share their questions and concerns." The company added that it "remains committed to maintaining an open and constructive dialogue with employees and employee representatives.This article originally appeared on Engadget at https://www.engadget.com/gaming/1200-ubisoft-workers-went-on-strike-in-response-to-company-restructuring-and-mandatory-return-to-work-policy-163714986.html?src=rss
Category:
Marketing and Advertising
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