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Brazilian beauty giant Natura has unveiled its first-ever sonic identity, created by capturing and transforming the electrical pulses of Amazon rainforest trees into melody. Developed in partnership with Africa Creative and sound design studio Soundthinkers, the initiative leverages proprietary technology to translate bioelectric signals of native trees into a distinctive audio signature that will be used across the brand's communications.The process involved sticking sensors on trees to record their electrical signals, which were then analyzed across parameters like tempo, tonality and timbre. The resulting soundmark aims to reflect Natura's commitment to biodiversity the brand is a founding member of the Union for Ethical BioTrade and to 'Bem Estar' (wellbeing) while forging a deeper sensory connection with its audience. For other brands looking to strengthen their sustainability messaging, the project shows how innovation can align environmental commitments with consumer touchpoints in ways that feel both tangible and emotionally resonant.
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Marketing and Advertising
Lyft has just announced plans to partner with three companies in the autonomous vehicle (AV) sector and gradually introduce their technology into its network starting in 2025. The three companies are Mobileye, May Mobility and Nexar. Mobileye is a pioneer of self-driving technology and has also developed advanced driver assistance systems (ADAS). Lyfts partnership with Mobileye will allow vehicles already equipped with Mobileyes tech to start transporting passengers to their destinations, integrating them into the Lyft network seamlessly. The technology will be available to both small and large fleets on Lyft. Additionally, Lyft and May Mobility, another AV company, are teaming up to bring AVs to Atlanta next year. May Mobilitys technology helps these cars drive independently and will serve as a proof of concept before Lyft brings them to other locations. Riders in Atlanta can just use the app for a chance to match with Lyfts autonomous Toyota Sienna minivans in the city. Because AV technology is still far from mature, Lyft is working with Nexar, the worlds first vehicle-to-vehicle network provider, to gather anonymized fleet and marketplace data to improve autonomous driving technology. Nexars smart dashcams not only keep drivers safe but they help fleet operators monitor their drivers. Nexar has plenty of video footage, up to hundreds of millions of hours. Combining this data and Lyfts can help improve self-driving cars. Besides optimizing its AVs performance, Lyft wants to jointly contribute to a more complete data set for autonomous research and development. This announcement aligns with Lyfts 2022 statement saying that it intended to incorporate more self-driving cars into its services. The same year, Lyft, cooperating with Motional, introduced AVs to Los Angeles. However, Motional remarked in May that its AVs wont deploy on a large scale just yet.This article originally appeared on Engadget at https://www.engadget.com/transportation/lyft-is-partnering-with-mobileye-and-introducing-more-autonomous-vehicles-in-2025-140054826.html?src=rss
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Marketing and Advertising
Early Black Friday deals are popping up, and we've got a solid discount to highlight on the best wireless earbuds for Google phones. The Google Pixel Buds Pro 2 can be yours for $169 at Wellbots when you use the code ENGBFPIX60. The earbuds typically cost $229, so you'll save 60 bucks. These earbuds have a small design but they're comfortable to wear and pack a punch. Updated acoustics and drivers help the Pixel Buds Pro 2 deliver solid audio, including ample bass. Google has also included a Tensor chip to help the buds with audio and active noise cancellation signal processing. They're IP54-rated for water resistance too. You can use Gemini AI hands-free with these earbuds, which offer support for features including Conversation Detection, Hearing Wellness and Find My Device. They'll run for up to eight hours with ANC on, while the charging case holds another 30 hours of juice. There are other deals on Google devices to be had, including discounts on the Pixel Watch 3. If you use the code ENGBFPIX75 at Wellbots, you can get $75 off the 41mm version (which will drop to $275) and the 45mm variant (down to $325). Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/googles-pixel-buds-pro-2-drop-to-170-in-this-early-black-friday-deal-140019760.html?src=rss
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Marketing and Advertising
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