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Following an earlier campaign in July 2024, fast fashion brand Mango is presenting its current crop of sportswear for teens using AI models. Set in a dance studio as well as outdoors, the lookbook images are marked as generated by AI. The move is part of Mangos self-described earn lever, aiming to add value through better use of tech and data management.The upsides for Mango are clear: creating AI images, once technology and processes are up and running, is quicker and cheaper than hiring human talent saving not just on models but also on bookers, photographers, make-up artists, set designers, runners... In theory, AI models also make it easier to show clothes on a more diverse cast of people. So far, Mango seems to be skipping the opportunity to explore a range of sizes and ethnicities, sticking instead to a traditionally waifish, light-skinned young woman.AI models arent just a natural fit for large (fast) fashion brands, though. Gen AI could be a significant driver of efficiency and creativity for smaller labels, too sustainable knitwear brand Sheep Inc, for example, started experimenting with artificially generated models and backgrounds in 2023.In an interview with Country and Town House last year, co-founder Edzard van der Wyck explained how AI benefits Sheep Inc: AI offered us an innovative, energy-efficient way to create a campaign with high production values without leaving a trail of carbon and waste behind. Its been a real game changer for us, as it means we can combine detailed product photography with computer generated design, to create stunning visuals that showcase our products and world view in a much richer manner. It has also allowed us to make the sheep themselves central to our campaign without animal welfare issues. Hard to argue with that ;-)
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Marketing and Advertising
Everything old is new again. Turntable Labs just launched Hangout, a social music platform thats eerily similar to that champion of 2010s internet, Turntable.fm. The app is available as a web client or via an app for Android and iOS. It allows users to play virtual DJ, with over 100 million songs to choose from. It not only functions like the old-school Turntable.fm. It even looks the same. Theres a stage, record players and cartoon avatars that sort of look like characters from South Park. I started my own room just to check things out and am pleasantly surprised at the sheer number of songs here that I actually like. Turntable Labs This is because those 100 million songs have been secured through partnerships with Sony Music Entertainment, Universal Music Group and Warner Music Group. The catalog also pulls from Merlin, which represents a vast array of indie labels and rights holders. The company likens the experience to gathering around a jukebox or listening to albums with friends. It seems that way to me, as someone I dont know just jumped in my room and started playing their own stuff. To that end, folks take turns playing DJ. There looks to be room for five people at the same time to play a game of round robin with their favorite songs. The robust catalog is one major difference from Turntable.fm. The platform didnt have agreements in place with labels, instead relying on the Digital Millennium Copyright Act and a partnership with ASCAP. This forced a number of rules on users as to how many people could be in a room at once and how many songs could be played each hour. It looks like those rules are now dunzo. Turntable.fm originally went dark all the way back in 2013, before showing signs of renewed life in 2021. This could be a fun retro throwback to an age when we actually got our music recommendations from people, and not algorithms.This article originally appeared on Engadget at https://www.engadget.com/audio/turntable-labs-just-launched-a-new-social-music-platform-called-hangout-172013909.html?src=rss
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Marketing and Advertising
Xbox is exploring a PC gaming handheld, Microsoft Gaming CEO Phil Spencer told Bloomberg. In an earlier interview with IGN, Spencer had mentioned a hypothetical Xbox gaming handheld PC device, which now appears to be in the early research and prototyping stage. Spencer told IGN that he liked his Asus ROG Ally, Lenovo Legion Go and Steam Deck and that local play would be important to include if Xbox were to design a handheld console. As Kotaku noted, it's not clear what unique features an Xbox handheld would bring to the table. Still, any new piece of hardware is years away, Spencer told Bloomberg. For now, work on the Xbox app which works on existing handhelds would be the priority, Spencer said, admitting it leaves room for improvement.This article originally appeared on Engadget at https://www.engadget.com/gaming/xbox-is-considering-a-pc-gaming-handheld-165515761.html?src=rss
Category:
Marketing and Advertising
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