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2025-11-04 07:00:00| Fast Company

Most people still measure performance in hours. They pack their calendars as full as possible, track time down to the minute, and take pride in squeezing more into each day. However, the best performance comes from harnessing rhythmthe alignment of energy, capacity, and focus. Its what turns effort into flow. In the industrial age, managing time made sense: productivity was tethered to factory shifts and desk schedules. But in todays BANIbrittle, anxious, nonlinear, incomprehensibleworld, hours spent no longer translate neatly into value created. The leaders who thrive now are those who sense and harness the rhythms of their team. Energy rises and falls across the day. Caregiving cycles alter capacity. Strategies unfold in waves of preparation, concentration, and delivery. When these rhythms reinforce one another, performance compounds; when they diverge, even the most talented teams struggle. The challenge is that most of these clashes remain invisible. We think theyre the result of individual personality traits or bad luck. The reality is that theyre systemic patterns that quietly drain performance. Here are the three invisible problems affecting your team, along with strategies for addressing them. 1. Biological misalignment Its 8:30 a.m. and the leadership team gathers for its weekly meeting. The Early Birds are full of energy and ready to make decisions. The Night Owls are still warming up and contribute less than they could. By midafternoon, the balance shifts, yet decisions have already been made. Every team includes a range of chronotypes. Some people do their clearest thinking before breakfast; others hit their creative peak late in the day. Standard nine-to-five routines privilege one end of that spectrum and leave the rest operating below their best. Chronobiology research highlights the effect. Social jetlag, the mismatch between biological and social clocks, impairs alertness and cognitive function. Teams experience more rework, slower problem-solving, and thinner creativity when the shared schedule maps poorly to peoples natural peaks. AbbVie Norway, part of the global biopharmaceutical company AbbVie, set out to improve low employee satisfaction with work-life balance and strengthen its ability to attract and retain top talent. Leaders restructured work design so employees could align their hours with their natural rhythms, holding meetings only between 10 a.m. and 4 p.m. and allowing full flexibility as long as results were delivered. The changes paid offturnover and sick leave dropped sharply, work-life balance satisfaction rose from 58% to 95%, and AbbVie Norway has been named one of Norways Best Workplaces multiple times by Great Place to Work. What to do when biology and schedule pull apart Rotate the clock: alternate early and later starts for recurring meetings. Separate information from decisions: share context asynchronously; save live sessions for debate and commitment. Map energy windows: ask people to mark their sharpest 90120 minute blocks and protect them. Design quiet blocks: build in predictable meeting-free hours each week. Publish your own rhythm: when leaders model their preferred windows, others feel safe to do the same. The payoff comes in the form of increased participation, high-quality ideas, and better decisions. Teams spend more time progressing the work and less time recovering from poorly timed interactions. 2. Life-stage and relationship cycles Its Wednesday afternoon, three weeks before the launch. A product lead is caring for an aging parent. A colleague is coparenting a toddler with alternate-week custody. Both are very committed and highly skilled. Both have a capacity that ebbs and flows in cycles that their work plan doesnt account for. As a result, theres a buildup of unnecessary stress, and cracks start to appear in their relationship. Capacity rarely follows a flat line. Parenting schedules, eldercare demands, study commitments, personal health, and community roles all create repeating patterns. Teams thrive when these patterns are visible and part of planning. Our own work carries this reality. Camilla alternates between weeks of intense caregiving and weeks with greater availability. David structures his day around defined windows of care for his disabled son. These rhythms shape when deep work and collaboration can happen, and they strengthen performance when leaders plan accordingly. In 2011, the Norwegian Association of Lawyers began a cultural transformation to align work hours with employees natural rhythms and personal responsibilities. Led by Secretary General Magne Skram Hegerberg and supported by the Life Navigation framework, the organization symbolically buried its wall-mounted clock-in machine, replacing rigid time-tracking with a focus on outcomes and skills. Employees were encouraged to align their working hours with their chronotypes and caregiving needs, with start times ranging from 6:30 a.m. to 2:30 p.m. Productivity doubled in some areas, and creativity and problem-solving flourished. To make peak energy hours visible, some employees even used a plush toy frog on their desk to signal do not disturb. What to do when life rhythms shape capacity Sequence the load: assign heavier tasks to higher-capacity weeks. Create coverage by design: pair people or build small pools for critical responsibilities. Signal the cycle: encourage sharing of simple, recurring capacity patterns. Match work mode to the week: plan collaboration-heavy activities for higher-capacity periods. Build recovery in public: name decompression phases so rest appears as part of the plan. The payoff comes in the form of higher loyalty, sustained delivery, and less firefighting. People stay, grow, and contribute at a high level across various life stages, rather than stepping away. 3. Strategic mistiming Its Friday morning at the quarters end. Finance is closing the books, sales is finishing a sprint, and HR is finalizing reviews. Then the C-Suite leadership unveils a flagship initiative and asks for all hands on deck. The purpose of the initiative is strong, but its launch comes at the lowest energy point of the teams cycle. Organizational habits often set the drumbeat: quarter-end pushes, annual summits, weekly status rituals. Strategy, meanwhile, moves in waves that benefit from different kinds of energyexploration and framing, concentrated build, high-tempo collaboration, delivery, and learning. Peak efforts flourish when the strategic wave and human energy crest together.At GuldBoSund, a nursing home and rehabilitation center in Denmark, staff redesigned daily routines around residents preferred rhythms rather than a fixed schedule. One resident enjoys coffee and breakfast at 5:30 a.m., while others sleep until 9:30. Staff also adjusted their own shifts to better match their personal energy cycles, coordinating care so that residents needs were always met. The outcome: residents experienced higher quality of life, and staff took fewer than two sick days a year on averageincluding night-shift workers. The example shows that when human rhythms are respected, well-being and performance strengthen eac other. What to do when timing blunts strategy Plot an energy calendar: map recurring highs and lows and overlay strategy waves. Concentrate the peaks: design a few shared surges instead of scattering intensity. Stage the build: use short rhythm sprints before high-stakes moments, then cooldowns to consolidate learning. Anchor the why for co-location: mark the specific moments when being in-person creates outsized value. Measure cadence as well as milestones: track rhythm health with metrics such as rework, decision latency, and recovery time. The payoff comes in the form of stronger execution at the moments that matter, with a team resilient enough to repeat success across cycles. Make the invisible visible: a mini-playbook Rhythm becomes central to team performance once it becomes visible. Leaders can set the tone with a few simple practices: Rhythm mapping. Run a short survey or whiteboard session that asks three questions: When does focus feel strongest? When does collaboration feel easiest? Where do we lose flow? Turn the answers into a one-page map for the team. Shared cadence charter. Agree the weekly and monthly rhythm: deep-work spans, meeting windows, response expectations, and decision rituals. Keep it light and visible; update as the work evolves. Quarterly rhythm review. Look back on the past cycle: Where did energy surge or dip? What clashed? What flowed? Adjust the next cycle accordingly. Leader rhythm transparency. Publish your own focus windows, collaboration preferences, and recovery practices. Model the behaviour you want the team to adopt. Recovery as a capability. Teach practical reset rituals, such as after-action reviews that end with gratitude, shorter meetings with clear outcomes, brief meeting-free blocks after launches, and flexible Fridays during lower-demand periods. These moves require little budget and deliver immediate benefits: clearer attention, fewer collisions, and more consistent progress. The leadership edge The three invisible problemsbiological misalignment, life-stage and relationship cycles, and strategic mistimingact as a significant drag on the performance of teams. Rhythm-aware leadership treats energy, capacity, and timing as strategic assets. It sets the conditions for wiser decisions, leaps of innovation, and a sustainable pace of working. Organizations that move in rhythm build trust faster, integrate new technology more smoothly, and retain the people they need for the long run. Managing time sharpens efficiency. Leading with rhythm creates a strategic advantage. The best leaders combine both.


Category: E-Commerce

 

2025-11-04 04:55:00| Fast Company

Most immersive experiences today may feel stale in retrospect. Brands have invested heavily in creating spaces meant to captivate, yet these experiences all replicate the same visual and audio cues, making it increasingly difficult for brands to differentiate. The underlying issue is a technological design constraint: You can either create something highly personalized or something that scales to hundreds of people simultaneously, but rarely both. A seismic change is afoot that will dwarf the previous chasm, like the shift from black and white film to color cinema. Multimodal AI is poised to eliminate the joint scaling and personalization limitation, enabling truly multidimensional, adaptive experiences where each person experiences something completely unique, all generated in real time. Multimodal AImachine learning models that can process and integrate information from multiple modalities, like text, images, audio, and videowill fundamentally reshape not just the types of experiences designers create, but how they work. Designers who can orchestrate these AI systems will create the future of multidimensional experiences, realizing true personalization at scale. HOW MULTIMODAL AI WILL REVOLUTIONIZE DESIGN Close your eyes and imagine two people walking through the same physical spacean immersive entertainment activationand they are each having a unique, hyper-personalized visit across every dimension. Through interfaces like smartphones, wearable devices, and embedded sensors throughout the space, the environment adapts in real time to each individual. That includes the visuals, sounds, narrative, and digital interactions. Multimodal AI can simultaneously “see” your facial expressions, “hear” your voice tone, “read” your text inputs, and “observe” your movement patterns. It weaves all this information together to make intelligent decisions about how to personalize your experience in real time. Las Vegas Sphere demonstrates early-stage capabilities with its 170,000-speaker Holoplot audio system that creates distinct sonic zones with surgical precision. Visitors standing just feet apart can experience completely different sounds, tones, intensities, or narrative perspectives of the same content. Multimodal AI will take this capability a step further by enabling even more distinct, individualized sonic experiences based on person, as opposed to a zone. The level of personalization sophistication will ultimately depend on the available interface capabilities. Achieve basic personalization through smartphone apps and existing displays, much like current museum audio guides that offer different language options. More immersive personalization may require wearable tech like alternative reality glasses or advanced earbuds that can overlay completely different visual and audio experiences for each user. The future promises even more seamless interfaces, with the rumored Jony Ive-Sam Altman device potentially enabling contextually aware, screenless interactions that respond to gesture, voice, and environmental cues with minimal technology barriers.  THE RISE OF THE “UBER DESIGNER” Creating these AI-powered ultra-personalized immersive experiences requires designers to fundamentally change how they work. This evolution creates what I call the “uber designer, creative professionals who direct AI systems across multiple modalities to craft unified, adaptive experiences. The uber designer becomes the conductor enabling experiences that account for every element while AI, alongside specialized design teams, handles the execution of countless personalized versions. This technological shift will represent an elevation into higher-order creative leadership. AI manages routine execution and personalization at scale, while humans focus on strategic vision, storytelling, creative judgment, and orchestrating the overall experience architecture. STAYING AHEAD: A DESIGNER’S SURVIVAL GUIDE This isn’t some distant future. Designers need to adapt now. The designers who position themselves now as AI orchestrators for immersive experiences will define the next generation of physical spaces, from retail environments that adapt to each shopper to museums where exhibits personalize to visitor interests. Some industry leaders have begun integrating AI within elements of their brand concepts. Beauty brands like LOreal and Sephora have released versions of an AI assistant allowing customers to try on beauty products before they make a final purchase or to analyze their skin. Bloomberg Connects has leveraged AI to enhance museum accessibility for visually impaired visitors within an immersive audio guide accessible through a digital app. The Sphere Experience enables guests to converse at length with an AI humanoid robot. Leveraging multimodal AI, designers will be able to expand these experiences even further into multiple dimensions, impacting sound, sight, touch, and smell all at once.  So how do you become an uber designer? Designers can strengthen their toolkit in various ways, but heres my advice: Start integrating AI into workflows now. Begin incorporating AI tools into daily practice. There are various administrative tasks that AI can handle with minimal oversight. Learn how to effectively prompt, direct, and refine AI-generated content. Develop fluency in multiple AI platforms to understand their strengths and limitations. Develop cross-disciplinary thinking. The most valuable designers will orchestrate experiences across every single dimension and not just specialize in one. Move from a “maker” mindset to that of an “experience conductor.” Emphasize the modernization of existing spaces. The biggest opportunities lie in reimagining stagnant industries like retail stores, museums, and entertainment venues, with AI-powered personalization that creates the ultimate multidimensional experiences. Multimodal AI will enable designers to envision even more impactful spaces and experiences that move, inspire, and connect with people. Those who start experimenting now and make an emphasis to revitalize stagnant industries will find themselves at the forefront of a creative renaissance. Humans will be directing machines to create immersive experiences we never thought possible. Andrew Zimmerman is CEO and cofounder of Journey.


Category: E-Commerce

 

2025-11-04 03:45:00| Fast Company

House fires burn hotter and spread faster than ever before, leaving families with as little as two minutes to safely escape their homes. Despite that short window to reach safety, families are startlingly unprepared: Only 26% of American families have developed and practiced a home fire escape plan. The disconnect between the urgency of fire safety and actual household preparation points to a fundamental challenge in home safety education. Traditional approaches (pamphlets, static demonstrations, and classroom presentations) often fail to create the lasting behavioral change needed when seconds matter most. At Kidde, our ultimate goal is to help keep everyone safe at home, so we are exploring forward-looking safety education solutions that can address the lack of behavioral change. Immersive technologies, like augmented reality (AR), are beginning to reshape how we approach home safety education, offering new possibilities for engaging families in ways that build muscle memory and decision-making skills IMMERSIVE LEARNING INCREASES RETENTION Educational research consistently demonstrates that active, experiential learning creates stronger retention and better decision-making under pressure. A recent study found that children using AR interventions had significantly higher post-test scores compared to those using traditional educational materials, indicating greater understanding and retention of critical information. The data on digital engagement is equally compelling: Educators report 78% higher student motivation when AR technology is incorporated into learning, while parents noted 59% increased engagement, according to McGraw Hill research. In the context of home and fire safety, increased motivation and engagement is extremely important. When families practice fire safety in an immersive environment, they go from simply memorizing steps to developing the memory required to react appropriately during high-stress situations. The difference between knowing what to do and being able to do it instinctively can be measured in precious seconds. AR allows families to visualize an emergency This evolution of safety education reflects broader changes in how we process information and learn new skills. Younger generations expect interactive, personalized experiences that adapt to their specific circumstances. Generic safety advice often falls short because every home layout, family composition, and risk profile is different. Consider the complexity of modern fire safety planning. Families must account for multiple escape routes, various family members’ capabilities, pets, mobility challenges, and changing household dynamics. Traditional fire safety education provides general guidance, but families are often left to figure out how these principles apply to their unique situations. AR technology addresses this gap by allowing families to visualize emergencies in their actual living spaces, creating a personalized experience. Instead of imagining how quickly smoke might fill a hallway, they can see a realistic simulation. Rather than abstractly planning escape routes, they can safely practice navigating their specific home layout under simulated emergency conditions. Through AR simulation, families often discover escape route obstacles they hadn’t noticed, identify communication challenges, and realize the importance of having multiple contingency plans. To help guide families through personalized fire safety planning, Kidde developed a free AR fire drill simulator, Prepare. Plan. Practice. The shared responsibility for safety As AR becomes more universal it has the potential to help expand access to high-quality safety education. Previously, comprehensive emergency preparedness training required specialized instructors, dedicated facilities, or expensive equipment. Now, families can access sophisticated safety training using devices they already own, in their own homes, at times that work for their schedules. AR also has the potential to help prepare people for all types of emergencies, not just fires. From earthquake drills to medical emergencies, the same principles of personalized, experiential learning can help families prepare more effectively for various scenarios. Advancing safety education requires collaboration between technology developers, safety professionals, educators, and families themselves. The most effective solutions emerge when technical innovation aligns with human behavior and learning dynamics. For business leaders and innovators, this represents both an opportunity and a responsibility. The tools exist to create more engaging, effective safety education experiences. The question becomes: How do we ensure these innovations reach the families who need them most? The success of any safety innovation ultimately depends on reach, adoption, and consistent use. Technology can provide more engaging and effective educational experiences, but it must be paired with ongoing advocacy for stronger safety standards, broader access to resources, and cultural shifts that prioritize preparedness. As we continue developing these technologies, the goal remains unchanged: ensuring families have the knowledge, skills, and confidence needed to protect themselves when every second counts. The methods may be evolving, but the collective mission of making every home a safer home drives innovation forward. Isis Wu is president of global residential fire & safety at Kidde.


Category: E-Commerce

 

2025-11-04 02:40:00| Fast Company

As a child and adolescent psychiatrist, Ive seen how Americas education system leaves neurodivergent children behind. Despite growing awareness of ADHD, autism, and learning differences, schools remain stuck in outdated models. Without rethinking how classrooms are structured, well keep failing students whose brains work differently. Last year, I worked with a boy who dreaded school so much he would sometimes vomit on the drive there. His anxiety wasnt about tests or teachers in the usual sense. It was about the environment itselfthe noise, the lights, the pressure to sit still in a classroom not built for how his brain works. His parents tried everything from walking him into school to rearranging schedules but nothing helped. Then he transferred schools. His new teacher took a different approach: connecting with him, adjusting the classroom, and making small changes that reduced the overwhelm. Suddenly, he wanted to ride the bus. He wanted to stay in class. For the first time, school felt like a place he belonged. One in five kids learns differently This child is neurodivergent, part of the one in five U.S. children who learn, process, and engage differently. Instead of helping these students to adapt, schools have tended to push kids like my client into rigid structures or special programs. The problem isnt these kids. Its that schools were built for neurotypical learners and havent kept pace with what we know about development, learning, and mental health. October is ADHD awareness month, one of the many awareness months that highlights how common these challenges are. But unless schools change what happens in classrooms, awareness wont be enough. ADHD remains one of the most common childhood diagnoses, affecting 11.4% of school-aged children. The CDC now estimates that 1 in 31 children is diagnosed with autism spectrum disorder, up from 1 in 44 in 2018. These children are not outliers. They are classmates, friends, and our own children. Yet too many schools are treating neurodivergence as an exception to manage, rather than a reality to design for. Good intentions, bad outcomes Well-intentioned reforms have fallen short. We moved from segregated special education classrooms to mainstreaming, with aides and breakout sessions. But that support often comes at the cost of stigma. Kids are pulled out of class, singled out, or shadowed by aides whose presence, while helpful, also marks them to their schoolmates as different. Ive met children with anxiety and depression who say the worst part of school isnt the work. Rather its being pinpointed as different because of being singled out. Delays in diagnosis make things worse. Families wait months, sometimes years, for neuropsychological testing. In that lost time, kids fall behind academically, their confidence erodes, and their risk of dropping out increases. By the time support is offered, the damage has already been done. Meanwhile, teachers are asked to fill gaps theyre not trained for. General education teachers arent taught how to create sensory-friendly classrooms or manage the needs of a child with autism or ADHD. Funding is scarce. Insurance companies deny therapies during school hours, arguing they replace academics. And kids are left in the middle, unsupported. Awareness isnt the same as change Awareness months and anti-bullying lessons are important, but they are not enough. In Illinois, for example, lawmakers recently passed a bipartisan resolution recommending K8 education on neurodivergence to reduce bullying and foster acceptance. Thats progress, but it still falls short. Teaching students what autism or ADHD is wont change outcomes unless schools themselves adapt how they teach and support neurodiverse learners. Real inclusion means more than keeping kids in the same room. It means rethinking how we structure classrooms. For some neurodivergent kids, mainstreaming works with minor adjustments like dimmed lights, quiet corners, and social skills groups. For others, hybrid models that combine online learning, which can reduce sensory overload, with in-person opportunities for social and emotional growth may be better. There is no one-size-fits-all answer, and thats the point: Neurodiverse kids need individualized environments that optimize learning rather than force conformity. Technology can help, if used thoughtfully. Tools like AI or virtual reality can personalize lessons or support social learning. But technology is not a cure-all. Without trained educators and mental health professionals guiding their use, these tools risk becoming add-ons instead of meaningful supports. The cost of staying the same The risks of doing nothing are clear. Children with gifts to offer will graduate unprepared, their strengths overlooked, and their potential stunted. Theyll leave schools designed to make them average instead of environments that help them excel. Heres what can be done to fix this. Policymakers need to move beyond symbolic resolutions and fund classrooms that can adapt, including early and equitable access to neuropsychological testing. Educators must be trained in neurodiversity and given the tools to create flexible curricula that make space for sensory, emotional, and social development alongside academics. Parents can push schools to fully implement Individualized Education Plans and 504 plans and insist on environments that allow their children not just to get by, but to thrive. Every child deserves a school that feels safe, supportive, and built for how they learn best. And right now, too many schools are missing that mark. We canand mustbuild systems where neurodiverse kids arent forced to fit in but instead are given the chance to truly shine. Monika Roots, MD, is cofounder, president and chief medical officer of Bend Health.


Category: E-Commerce

 

2025-11-04 02:03:00| Fast Company

As the global climate and environmental crisis accelerates, the urgency for sustainable alternatives to fossil fuel-based products has never been greater. Today, biobased productsderived from renewable agricultural, marine, and forestry materialsare gaining momentum as critical tools in reducing our reliance on non-renewable resources and mitigating environmental harm. From everyday household goods to advanced industrial materials, biobased alternatives are transforming entire industries and creating pathways toward a lower-carbon, more resilient future. Biobased products offer a broad range of applications, including lubricants, detergents, inks, fertilizers, and bioplastics. To qualify as biobased, the USDA requires that products must contain a minimum of 25% renewable content unless an established minimum is defined for that category. Consumers are taking notice: A striking 64% now prioritize sustainability in purchasing decisions and are willing to pay an average 12% premium for products with proven eco-benefits. The environmental payoff is significantbiobased products prevent the release of 12.7 million metric tons of CO annually, the equivalent of removing nearly three million cars from the road. HISTORY OF BIO-BASED PRODUCTS The use of biobased materials is far from new. Ancient civilizations utilized wool, plants, and plant oils long before petroleum ever entered the picture. In the early 20th century, many industrial chemicals were still derived from biomass. During the 1930s, automotive pioneer Henry Ford famously experimented with soybean-based plastics for car parts. Wartime resource shortages, particularly during and after World War II, prompted renewed interest in renewable alternatives. The modern era of biobased innovation was catalyzed by policy action. In 1999, President Bill Clinton issued Executive Order 13134, laying the foundation for a national biobased product strategy and encouraging early adoption of renewable technologies. This pivotal moment helped bring the promise of biobased materials into the mainstream. THE PRESENT-DAY BOOM Fast forward to today, and the biobased sector is thriving. The USDA now tracks 139 biobased product categoriesup from just five in 2005excluding food, fuel, and feed. This explosive growth reflects both market demand and technological progress. These products displace approximately 300 million gallons of petroleum annually in the U.S. alone, which equates to removing another 200,000 vehicles from circulation. In total, the industry has contributed over $393 billion in value-added economic output, signaling both its ecological and economic relevance. A significant trend in 2024 has been the surge in biobased alternatives to single-use plastics. From bamboo cutlery and soy-based straws to potato-starch trash bags and palm leaf plates, sustainable materials are now widespread in consumer goods. Biobased products have also expanded into less obvious categories, such as safety equipment, filters, adhesives, clothing, and even perfumes. The built environment offers some of the most compelling examples, with fibers and fabrics emerging as a particularly fast-growing segmentadding 127 newly certified USDA biobased products in the past year alone. Products like Biobased Xorel, a high-performance textile used in commercial interiors. While its molecularly identical to a petroleum-based counterpartboth made from polyethylenethe key difference lies in the feedstock: sugarcane. The sugarcane plant yields significantly more per acre and produces 9.5 units of renewable energy for every unit of material, compared to just 1.4 units from corn. Even more impressively, sugarcane does not require genetic modification, and in Brazilthe worlds leading producerit is cultivated on only about 1% of the countrys arable land, meaning it doesnt compete with food crops or contribute significantly to deforestation. While many biobased materials are already on the market, a wide array of new solutions are still in the experimental phase, signaling even greater potential on the horizon. Researchers are exploring everything from synthetic spider silk, with its incredible strength and flexibility, to self-healing concrete designed to increase infrastructure lifespan and reduce maintenance emissions. In particular, synthetic spider silk is gaining attention as a potential replacement for environmentally damaging plastic fibers in construction. Yet, amidst the progress, concerns about greenwashing persist. Fortunately, third-party certifications such as the USDA Certified Biobased Product Label help cut through the noise, ensuring material origins are verified and measurable. LOOKING AHEAD: INNOVATION AND OPPORTUNITY As the biobased sector matures, technology is redefining its possibilities. Advanced biorefinery processes and synthetic biology are giving rise to new materials and offering petroleum-free alternatives for commercial interiors. Equally important is the integration of carbon capture and utilization, turning waste emissions into viable material inputs. The path forward also relies on scalable production, improved supply chain resilience, and continued transparency. Emerging technologiessuch as genetic editing, bioprinting, and AI-driven process optimizationare laying the groundwork for a dynamic, circular, and responsive system of biobased manufacturing. A CALL TO ACTION Biobased products present a powerful opportunity to rethink the materials we rely on every day, but success depends on more than technological innovation. Governments must continue investing in supportive legislation and incentives. Industries must demand transparency and take full stock of environmental, human health, and social equity impacts. Consumers, empowered with information, ust look beyond labels and ask: Whats the true cost? By replacing environmentally damaging materials with renewable, sustainable alternatives and by prioritizing certifications, transparency, and lifecycle impact, we can build a world where sustainability isnt just a trendbut the default. The future of biobased products is not only promisingits essential. Gordon Boggis is CEO of Carnegie.


Category: E-Commerce

 

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