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A new rapid-charging electric bike is challenging the notion that only four-wheeled EVs deserve cutting-edge battery and charging tech. Unveiled last week, the sleek ride by Morelle can reach an 80% charge in just 12 minutes, slashing the typical e-bike recharge time by more than two-thirds and addressing a pain point that has long frustrated those who get around on two wheels.
Category:
Marketing and Advertising
From August 4th17th, food delivery platform Deliveroo and French pet lifestyle brand French Bandit are targeting pet owners with a limited-edition offering: customers order a meal for themselves and get a matching toy for their canine companion, free of charge. When ordering pizza from Tripletta, a sandwich from Land&Monkeys or ice cream from Mann'el Glace via the Deliveroo app, customers receive a coordinating French Bandit pet toy. The partnership responds directly to changing relationship dynamics between humans and their animal companions. According to recent IPSOS research, 69% of French consumers now consider their pets to be full-fledged family members, and more than half enjoy giving them gifts on birthdays or holidays. TREND BITE Pets have graduated from simple companionship to meaningful social relationships. While pet brands have long capitalized on this trend, we're now seeing the wider experience economy extend to include four-legged family members. Utility clearly isn't the focus of a meal-toy combo for dogs and their people it's about sharing a moment, a treat, a ritual. Three other reasons this campaign isn't as fluffy as it seems: Deliveroo × French Bandit's partnership taps into a desire for playful, Instagrammable micro-moments (perfect for amplifying both brands) The campaign shifts food delivery from a transactional moment to an emotional experience: convenience meets connection At the height of summer, urban routines can slow down, and emotions can run high (heat, loneliness, etc.), making it an ideal time for a whimsical mood booster in the shape of pizza and a squeaky toy
Category:
Marketing and Advertising
Just one in four Audi drivers consult their vehicle's manual, so it's no wonder customers are oblivious about many of their car's functions. Addressing this disconnect, Audi has launched Audi Reader, a new feature in its app that uses computer vision to transform how drivers interact with their vehicles. Developed in collaboration with Ogilvy Barcelona and vision tech startup Roboflow, the system was trained on over 10,000 images captured from 27 current Audi models, with each component meticulously tagged and linked to information from the manual.Drivers simply point their smartphone camera at any part of their Audi, a dashboard control, warning light or cabin element, and the app instantly identifies the component and provides clear information about its function. Beyond explaining features, the app also allows users to chat with their after-sales advisor, request workshop appointments or call for roadside assistance.
Category:
Marketing and Advertising
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