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Located less than a mile from the Joshua Tree Visitor Center, Rivian's new charging station goes well beyond basic infrastructure. While drivers wait for their vehicles to charge, they can lounge in hammocks, let their children explore a climbing wall, or stroll around an outdoor museum to learn about the local desert landscape. The site also includes a zero-waste food initiative and a gear repair station, aligning with the outdoor lifestyle Rivian champions. Unlike its other fast-charging sites, the Joshua Tree Charging Outpost is Rivian's first to be compatible with other EV brands, too, with connectors available for vehicles using the North American Charging Standard. While charging and complimentary coffee are available to all, Rivian drivers are entitled to extra perks. For example, restrooms are open to the public from 7 am7 pm, but Rivian owners get after-hours access with a code found in the brand's app.The strategic placement near national parks earlier in 2024, Rivian opened an outpost in Yosemite makes sense. This isn't just about serving Rivian's own adventure-seeking customer base. Memorable charging stations are fast becoming an essential investment for electric vehicle manufacturers as competition in the market heats up. After all, charging time is a prime opportunity to showcase your brand and its values to a broader audience of EV drivers, including those eager to shift away from other, less purpose-driven makers ;-)
Category:
Marketing and Advertising
Sports Illustrated and Dove are rewriting the narrative of athletic representation with Sports reIllustrated. It's a special edition that puts young female athletes in the spotlight, including 10-year-old wrestler Honor Smoke as the youngest cover athlete in the magazine's history. The initiative tackles a sobering reality: 48% of girls abandon sports after being told they have the 'wrong' body type. Through vivid profiles of ten diverse young athletes, from basketball players to para-athletes, the special edition aims to expand the visual narrative of what athletes look like.
Category:
Marketing and Advertising
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