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Amazon Haul will be the ecommerce titan's new discount storefront designed to compete against Temu and Shein, CNBC reports. This new corner of Bezos's empire is mobile-only and promises items at crazy low prices. Unlike Amazon Primes fast speeds, Amazon promises its Haul orders orders will arrive in less than two weeks. Previously, CNBC mentioned in a previous report that Amazon was exploring a storefront where goods would be sold to US customers directly from China, though now it seems the company itself is doing the importing and acting as an intermediary. Speed isn't the only alteration to the typical Amazon arrangement customers will have to get used to. It seems, regardless of if they subscribe to Prime or not, buyers will have to purchase $25 of goods per order with Haul to get free shipping. For lesser orders, the shipping fee will be $3.99. Amazon also won't accept Haul returns if the value of the items is $3 or under. If customers take to Haul, the new storefront could put Amazon in a favorable position in a seemingly crowded market. Both the US and EU have set their regulatory sights on Temu.This article originally appeared on Engadget at https://www.engadget.com/big-tech/amazon-haul-wants-to-be-the-new-temu-161344035.html?src=rss
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Marketing and Advertising
The Federal Trade Commission will get a chance to argue its case for Metas breakup in court. On Wednesday, US District Judge James Boasberg allowed the FTCs lawsuit against the social media giant to move forward (PDF link). The FTC first sued Meta in 2020 in an attempt to force the company, then known as Facebook, to divest itself of Instagram and WhatsApp. Alongside dozens of attorneys general, the agency alleged Meta acquired the platforms in 2012 and 2014 to stifle growing competition in the social media market. This past April, Meta asked Judge Boasberg to dismiss the case. In addition to noting that the FTC had previously approved both acquisitions, Meta argued that the agency had failed to show that the company held monopoly power in the social networking services market, and that, in buying Instagram and WhatsApp, it had harmed consumers. Additionally, the company claimed that it had invested billions of dollars in both platforms and made them better as a result, to the benefit of social media users everywhere. While he did not entirely dismiss the lawsuit, Boasberg did force the FTC to narrow its case, dismissing an allegation that Facebook had provided preferential access to developers who agreed not to compete with it. We are confident that the evidence at trial will show that the acquisitions of Instagram and WhatsApp have been good for competition and consumers. More than 10 years after the FTC reviewed and cleared these deals, and despite the overwhelming evidence that our services compete with YouTube, TikTok, X, Apples iMessage, and many others, the Commission is wrongly continuing to assert that no deal is ever truly final, and businesses can be punished for innovating, a Meta spokesperson told Engadget. We will review the opinion when its filed. Judge Boasberg will meet with the two sides on November 25 to schedule the trial. The FTC lawsuit, it should be noted, was filed under the previous Trump administration, though whether it moves forward and in what form will depend on who President-elect Trump appoints to lead the agency.This article originally appeared on Engadget at https://www.engadget.com/big-tech/meta-will-have-to-defend-itself-from-antitrust-claims-after-all-155730259.html?src=rss
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Marketing and Advertising
This is Lightfoot, a solar scooter conceived by San Francisco-based R&D outfit Otherlab that, it claims, will be available to buy in the US from January. The most eye-catching feature are the two side panels covered in solar cells that will hopefully keep you from needing a charger. In the gap between the two, however, is a fairly capacious cargo compartment with almost 1.6 cubic feet of space. That should be more than enough to haul your gear to and from work, or to pick up some groceries when youre out and about. The padded seat and footplates, too, are designed to carry the rider and an additional passenger when required, too. Specs-wise, theres a pair of 750W brushless DC motors with a top speed of 20 miles per hour, generating 90Nm of peak torque, which should hopefully be enough to scale the hills around SF (and wherever you are). Theyre wired up to a 1.1kWh battery that the company promises will deliver a range of 37 miles on a single charge. The two 120W panels on either side will trickle charge the battery when on the road or parked up outdoors. Otherlab claims this idle solar charging will add three miles of charge per hour, or 18 miles if you leave it for a whole day. Lightfoot / Otherlab Aside from the solar hardware, Otherlab claims that you or a qualified technician will be able to keep this running without any outside assistance. It said most of the components are off-the-shelf motorcycle parts and that they can be repaired or replaced just as easily. Theres also a one-year whole-bike and two-year mechanical guarantee, as well as a no-question buy back policy. Well reserve judgment on every facet of this until were able to test it for ourselves, but were looking forward to doing so just to see what this thing feels like to ride. Pre-orders for the Lightfoot are opening today for $4,995, with Otherlab pledging to make the first deliveries in January 2025.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/im-kinda-in-awe-of-this-goofy-solar-scooter-150041980.html?src=rss
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Marketing and Advertising
The Guardian announced it will no longer be active on X (formerly Twitter) all its editorial accounts will stop posting on the platform. Users can, of course, still share the outlet's articles on X, and journalists working for The Guardian may link to or embed X posts in their articles or continue using the platform to gather news. According to the statement, X has become rife with far-right conspiracy theories and racism and is simply not worth sinking more resources into. The newspaper would rather spend its time and energy on less "toxic" platforms. Additionally, The Guardian cites Elon Musk as a major reason for moving away, since the results of the recent US presidential election have allegedly shown how Musk "has been able to use its influence to shape political discourse." Essentially, the concern appears to be that continuing to post would be adding fuel to a propaganda machine. The Guardian isnt the only news outlet to ditch X: NPR and PBS both left in 2023. Corporations like Apple, IBM, Disney and others still post, but no longer advertise on X. These companies have historically been the social media platforms biggest source of ad income, as reported by Axios. The Guardian claims it's able to make this decision because it doesnt rely on advertising as its main business model. But Twitter was always more about influence than driving traffic, and the returns on investment for publishers have only gotten worse with time.This article originally appeared on Engadget at https://www.engadget.com/apps/the-guardian-is-leaving-x-144549755.html?src=rss
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Marketing and Advertising
Select YouTube creators can now produce their own remixes of existing songs. YouTube has announced a new feature for its AI-powered Dream Track tool that allows individuals to "restyle" a song and create a 30-second tune to use in a Short. Creators in the experiment group for this feature can choose from eligible songs and then give an explanation to AI about how they want to remix it. These changes could focus on giving the song a different genre or mood whatever twist they're imagining. From there a new song gets produced "that reimagines the music while maintaining the essence of the original songs vocals and lyrics," YouTube's announcement states. "These restyled soundtracks will have clear attribution to the original song through the Short itself and the Shorts audio pivot page, and will also clearly indicate that the track was restyled with AI." YouTube rolled out Dream Track in November 2023, powered by Google DeepMind's Lyria model. It allowed a select group of US creators to make songs using the AI-generated voices of participating artists. The feature included a deal with Universal Music Group and partnerships with a slew of musicians, including John Legend, Charli XCX and Troye Sivan. It has expanded its availability to all US creators in the year since. This article originally appeared on Engadget at https://www.engadget.com/ai/youtube-creators-can-now-make-ai-song-remixes-for-shorts-143015775.html?src=rss
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Marketing and Advertising
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