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Bixby isnt typically part of the conversation when it comes to virtual assistants for mobile devices, but Samsung is clearly hoping that you would use it more. The company has launched the latest version of Bixby with the new One UI 8.5 beta, and it has been tweaked to work as a conversational agent. Samsung says youll now be able to talk to it and give it tasks using natural language, like how youd talk to other people or, these days, to chatbots. You dont have to remember exact commands or names for specific settings. You can just describe what you want to happen, such as I dont want the screen to time out while Im still looking at it. Bixby will then automatically turn on the Keep Screen on While Viewing setting. If you ask it a question, such as Why is my phone screen always on when its inside my pocket, it could provide several solutions you can choose from. In addition, the assistant can now access new and up-to-date information on the web. You do searches without opening a browser, and Bixby will display web results right within its interface. At the moment, the updated Bixby is only available in Samsungs home country of Korea, as well as in Germany, India, Poland, the UK and the US, but company will roll it out more widely in the future. This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/samsung-updates-bixby-to-become-more-conversational-112649179.html?src=rss
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Marketing and Advertising
Google has announced that with the help of AI, it blocked 1.75 million apps that violated its policies in 2025, significantly down from 2.36 million in 2024. The lower numbers this year, it said, are because its "AI-powered, multi-layer protections" are deterring bad actors from even trying to publish bad apps. Google said it now runs more than 10,000 safety checks on every app and continues to recheck them after they're published. Its use of the latest generative AI models helps human reviewers discover malicious patterns more quickly, it added. The company also blocked 160 million spam ratings, preventing an average 0.5-star rating drop for apps targeted by review bombing. Finally, Google stopped 255,000 apps from gaining excessive access to sensitive user data in 2025, down from 1.3 million the year before. Meanwhile, Google Play Protect, the company's Android defense system, sniffed out over 27 million new malicious apps, either warning users or preventing them from running. The company added that Play Protect's enhanced fraud protection now covers 2.8 billion Android devices in 185 markets and blocked 266 million risky "side-loading" installation attempts. "Initiatives like developer verification, mandatory pre-review checks, and testing requirements have raised the bar for the Google Play ecosystem, significantly reducing the paths for bad actors to enter," the company said its blog. "This year, well continue to invest in AI-driven defenses to stay ahead of emerging threats and equip Android developers with the tools they need to build apps safely." Google has steadfastly justified its relatively high fees on app purchases and subscriptions by touting its investments in app safety. However, its Play store has been under pressure from regulators in Europe and other regions that claim it amounts to a monopoly. Last year, the company changed its fee structure for developers using alternative payment channels, but EU regulators recently claimed the company still isn't complying with Digital Markets Act regulations. This article originally appeared on Engadget at https://www.engadget.com/apps/google-play-used-ai-to-help-block-175-million-bad-apps-in-2025-102208054.html?src=rss
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Marketing and Advertising
Formula 1 has been receiving star treatment from Apple for awhile, and now the racing series will literally be getting even bigger. Apple is partnering with IMAX to show five races from the 2026 season. The Miami Grand Prix on May 3, the Monaco Grand Prix on June 7, the British Grand Prix on July 5, the Italian Grand Prix on September 6 and the United States Grand Prix on October 25 will be aired live at select IMAX theaters in the US. Apple landed a five-year deal for the US broadcast rights to Formula 1 last fall and there's already a dedicated channel for the car races on Apple TV ahead of the season's start. It also got the rights for a splashy feature film about the racing league, which amassed more than $630 million at the global box office, including with some IMAX screenings. It's unclear if IMAX will be paying to host more live F1 races at its theaters in future years, but it should be a fun way for fans to get the most immersive experience possible short of actually attending the racetrack.This article originally appeared on Engadget at https://www.engadget.com/entertainment/apple-inks-deal-for-imax-screenings-of-live-formula-1-races-234003582.html?src=rss
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Marketing and Advertising
Meta is formally sectioning off Horizon Worlds, the closest thing it has to a metaverse, from its Quest VR platform, according to a new blog post from Samantha Ryan, Meta's VP of Content, Reality Labs. While the decision runs counter to Meta's original plan to own an immersive virtual world that could serve as the future home for all online interaction, it fits with the recent cuts it made to its costly Reality Labs division, and Mark Zuckerberg's public commitment to focus the company on AI hardware like smart glasses going forward. "Were explicitly separating our Quest VR platform from our Worlds platform in order to create more space for both products to grow," Ryan writes in the blog post. "Were doubling down on the VR developer ecosystem while shifting the focus of Worlds to be almost exclusively mobile. By breaking things down into two distinct platforms, well be better able to clearly focus on each."Meta has been developing mobile and web versions of Horizon Worlds in parallel with its VR app since at least 2023. Switching Worlds to being a mobile-first software platform isn't good for VR diehards, but it does make it a more natural competitor to something like Roblox or Fortnite, which also offer user-created and monetizable worlds and games. It's also a business Meta believes it can more easily scale because of its ability to connect games to "billions of people on the worlds biggest social networks."While Meta shuttered several of its own VR game studios earlier this year, it still wants to support third-party developers publishing games on its platform. The company says new monetization tools, better discoverability, a "Deals" tab and more ways for developers to talk to their customers should help make a difference. Maintaining the Quest's library of games could also be critical going forward. Business Insider reported in December 2025 that Meta was working on a gaming-focused Quest headset, and Meta CTO Andrew Bosworth confirmed earlier this February that the company still had multiple Quest devices on its roadmap.This article originally appeared on Engadget at https://www.engadget.com/ar-vr/metas-metaverse-is-going-mobile-first-233030532.html?src=rss
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Marketing and Advertising
Slay the Spire 2 will launch in early access next month. This sequel to the hugely popular 2019 roguelike deckbuilder hits early access on Steam beginning March 5, 2026. Along with releasing the teaser trailer above, developer Mega Crit shared some details about its goals for this phase ahead of the game's official release."Slay the Spire requires a lot of player feedback so we can balance content, add quality of life features, and make sure the game runs without issues," the developers explained. "Early Access is also a chance for us to test experimental features, try exotic designs, identify niche problems, and helps us make sure the game is headed in the right direction." Slay the Spire 2 is expected to be in early access for a year or two, or more generally "until the game feels great."Mega Crit has also revealed that it will be introducing a new co-op mode where up to four people can team up. This gameplay option will feature some unique cards just for multiplayer as well as some team-wide synergies. Some of the characters from Slay the Spire will be returning for the sequel alongside new ones. For anyone who hasn't yet experienced the original game, Slay the Spire is available on iOS, including as part of Apple Arcade. It's also on consoles and PC. This article originally appeared on Engadget at https://www.engadget.com/gaming/slay-the-spire-2-will-enter-early-access-on-march-5-210338514.html?src=rss
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Marketing and Advertising
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