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Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
LG has started showing screensaver ads on all its smart TVs, even expensive OLED models, according to an LG press release and a FlatpanelsHD report. The placements appear before the regular screensaver activates. On top of an ad for LG's own streaming channel, one FlatpanelsHD reviewer spotted third-party ads. The screensaver ads will appear "across the home screen, LG Channels and Content Store on LG smart TVs," according to LG. These are now turned on by default but can be disabled in the settings. LG Ad Solutions LG didn't promote the new "feature" to the public, but it did herald it on its LG Ad Solutions site. The company said it "found that screensaver ads drove on average 2.5 times higher lift in brand awareness... challenging the assumption that that a viewer's attention is limited once the television screen is idle." It may be great for advertisers, but buyers paying up to $4,500 for a high-end TV may not be so keen. Many TV owners never bother to turn off the motion smoothing "soap opera effect" on their TVs, so LG may believe they won't dive into the menus to turn off the ads, either. LG is already poking into the viewing habits of its buyers by vacuuming up content-recognition tracking data gathered from its TVs and handing it to the ratings company Nielsen. That type of revenue potential in a business with tight margins prompted it to launch the LG Ad Solutions division earlier this month, with aim of finding new ways to show ads and track smart TV users. Other companies are guilty of presenting ads in their smart TV ecosystems as well, including Samsung, Roku, TCL and others. This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/lg-smart-tvs-bring-ads-to-the-screensaver-131445950.html?src=rss
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Marketing and Advertising
Googles latest 4th-gen Nest Learning Thermostat is on sale, just one month after the product was released. The device is $20 off via Wellbots, which brings the price down to $260. Just enter the code 20ENGNLT4 at checkout. This is a record low price, mostly because the thing just came out. This is not an iterative improvement over the previous Nest Learning Thermostat. Its a full redesign, with a new look and plenty of updated features. The LCD display is 60 percent larger than whats found with the antiquated third-gen device, and theres a curved front that eliminates the appearance of bezels. The whole thing is basically a screen now. This larger display allows for plenty of personalization, with customizable faces like a smartwatch. It can even look like a regular analog clock. The UI automatically adjusts whats displayed on the screen depending on how far youre standing from the thermostat, thanks to integrated Soli radar sensors. The new Nest is packed with AI, which is intended to provide more accurate readings and to offer potential actions to save money on that monthly utility bill. This is a smart thermostat, so it can be programmed to take actions on its own, depending on the ambient temperature and other factors. To that end, it ships with a wireless temperature sensor that can be placed anywhere within range. Each Nest can integrate with up to six of these sensors, and more are available at $40 a pop or three for $100. The item also ships with a trim plate to cover paint and drywall imperfections and a steel plate for electrical box installations. Its also likely to be relatively future-proof, as the third-gen Nest came out in 2015. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/get-20-off-googles-new-4th-gen-nest-learning-thermostat-130023124.html?src=rss
Category:
Marketing and Advertising
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