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As TikTok's fate in the US sits in limbo, the ByteDance-owned company figured now's as good a time as any to spruce up the platform's (previously lackluster) desktop experience. New features include a repositioned navigation bar, an Explore tab, a floating player for Chrome and in a move that should catch Twitch's attention live game streaming in landscape orientation. Before Thursday's changes, TikTok's web app layout included a search bar and shortcuts running across the top of the screen alongside links down the left side. Now, all of them have been consolidated into the vertical navigation bar to the left. The idea is to reduce distractions for more immersive viewing as the platform moves to compete with the likes of YouTube and Twitch. Speaking of Twitch, TikTok now supports full-screen live game streaming in portrait and landscape modes. Before today, you could only do the latter using TikTok's Live Studio app. When you stream live in landscape, desktop users will see that view by default, while mobile users can rotate their devices to watch in widescreen (like everyone did before TikTok came along). Meanwhile, a floating player that keeps TikTok visible above your other windows is exclusive to Chrome for desktop. There's also a new Collections feature (similar to YouTube's playlists), where you can organize your favorite videos in custom categories, making it easier to return to them later. Mobile app features moving to the desktop include the For You feed, where you'll find algorithmically chosen content based on your interests, and the Explore page, which shows trending hashtags and popular content. The changes to the desktop browser version are now available globally.This article originally appeared on Engadget at https://www.engadget.com/social-media/tiktoks-revamped-desktop-version-lets-you-livestream-games-in-landscape-view-185638187.html?src=rss
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Marketing and Advertising
Game Freak held a Pokémon Presents livestream today and we finally got a good look at Pokémon Legends: Z-A. The new trailer for the follow-up to the well-received Pokémon Legends: Arceus reveals the massive Lumiose City, which first appeared in Pokémon X and Y all the way back in 2013. Its a bustling metropolis filled with skyscrapers, and a far cry from the serene countryside of Arceus. The trailer spotlighted the three starter Pokémon players will be able to choose from. They include the gen 2 starters Chikorita and Totodile and the gen 5 starter Tepig. We also got a better look at the gameplay elements, and they seem like something of a hybrid between the real-time capture mechanics of Arceus and the old-school turn-based gameplay of traditional Pokémon titles. Pokémon Legends: Z-A will also bring back Mega Evolutions, which turn regular pocket monsters into superpowered monstrosities with temporary stat boosts. This mechanic, just like Z-As location, was first introduced in Pokémon X and Y. We have a bit longer to wait for this one. The game doesnt come out until the end of the year. Its also being released for the original Switch, despite the fact that the Switch 2 will most likely be on store shelves by that point. However, long-time readers may remember that the Switch 2 is backwards compatible, so itll run on both machines. Game Freak also showed off a new game called Pokémon Champions, which is a cross-platform battle sim. Todays Pokémon Presents livestream celebrated the 29th birthday of the franchise. Happy birthday, cute pets we force to live inside of tiny balls and fight to the death!This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/new-pokemon-legends-z-a-trailer-reveals-an-absolutely-massive-version-of-lumiose-city-180550052.html?src=rss
Category:
Marketing and Advertising
Belmond has entered the growing field of ambient content with Long Shots, the first slow TV series from a major hospitality company. The series features 60-minute high-definition videos capturing destinations like Portofino, Rio de Janeiro and the Scottish Highlands, providing immersive experiences that align with the company's ethos of enjoying travel at a leisurely pace. Besides appealing visuals, each video also features a carefully calibrated soundtrack. Waves lapping a beach, cafe bustle, the brown noise of a boat's motor all creating the gentle, non-distracting background hum familiar to anyone who uses focus playlists or concentration apps.For the LVMH-owned leisure brand, which operates luxury hotels, train services, river cruises and safaris worldwide, the content serves as both a marketing vehicle and a genuine contribution to the ambient video landscape. The launch comes amid surging interest in long-form ambient content, which research suggests can facilitate focused work, reduce anxiety and create a sense of calm in viewers and listeners. Notably, Belmond's Long Shots are extremely short on marketing and branding the videos don't feel like extended commercials.Originally pioneered in Norway in 2009 with a seven-hour broadcast of a train journey, the slow TV format has evolved into a significant YouTube phenomenon. Belmond's entry into this space reflects both market awareness and strategic alignment with current wellness trends, as more consumers seek mindful digital experiences that counterbalance the rapid-fire content dominating social platforms.
Category:
Marketing and Advertising
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